Sarah Bauer
Chicago,IL
Summary
Dynamic Senior Creative Strategist with a proven track record at performance marketing. Expert in crafting data-driven digital strategies that resonate with diverse audiences, leveraging generative AI, creativity, and client collaboration to drive substantial growth.
Overview
5
5
years of professional experience
Work History
Senior Creative Strategist
Ready Set
02.2022 - Current
- Spearheaded the development of creative for a diverse portfolio of clients, with paid social ad spend shares between $500,000-1 million+ monthly
- Led internal creative teams, from content ideation to production, to deliver high-impact ads on a weekly basis, ensuring timely and effective execution
- Crafted compelling and direct-response-focused scripts, achieving successful results such as a 50% reduction in CPA or 400% increase in ROAS
- Development of comprehensive reports detailing ad results and insights based on analysis of key performance indicators such as CPA, TS, CPI, and CTR
- Acted as a trusted client liaison, maintaining strong relationships and providing strategic guidance to meet clients' evolving needs and goals
Creative Strategist
Ready Set
05.2021 - 02.2022
- Developed innovative marketing campaigns for Meta, Tiktok, Youtube, UAC, and CTV, by researching industry trends and analyzing target audiences
- Applied historical insights and implemented A/B testing to optimize performance, driving metrics above industry benchmarks
- Increased client engagement by creating visually compelling presentations and pitch decks to communicate creative strategies effectively
- Collaborated with cross-functional teams, including creative directors and editors, to ensure seamless execution of strategic ad initiatives
Strategy and Benchmarking Intern
University Of Michigan DSIP
05.2019 - 08.2019
- Benchmarked leading hospitals using SWOT analysis to implement best practices for C.S Mott Children's Hospital for grateful patient fundraising and underfunded diseases
- Consulted with annual giving, events, and digital fundraising teams to assess areas of improvement, leading to transparency between departments
- Analyzed data in Tableau to formulate a comprehensive fundraising plan including strategic recommendations to increase donor engagement
- Attended weekly course incorporating career workshops and consulting projects, leading to professionalism and deeper comprehension in non-profit
Education
Bachelor of Arts - Economics
University of Michigan - Ann Arbor
Ann Arbor, MI05.2021
Skills
- Creative Strategies
- Performance Marketing
- Complex Problem-Solving
- Project Management
- Client Collaboration
- Leadership
- Data Analysis
- Adaptability and Flexibility
Additional Information
- Interned for a string of startups in 2020 for a brand agency, CPG company, and music business community
- Proud supporter of the Cystic Fibrosis Foundation; Participant in CFF's Metro Detroit's Finest and Tomorrow’s Leaders College Program
- Launched freelance website design business for local startups in Summer 2018
- Valedictorian of Notre Dame Preparatory
Timeline
Senior Creative Strategist
Ready Set
02.2022 - Current
Creative Strategist
Ready Set
05.2021 - 02.2022
Strategy and Benchmarking Intern
University Of Michigan DSIP
05.2019 - 08.2019
Bachelor of Arts - Economics
University of Michigan - Ann Arbor
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