Summary
Overview
Work History
Skills
Certification
References
Timeline
Generic
Sarah Bennett

Sarah Bennett

Los Angeles,CA

Summary

Accomplished Marketing Professional and General Manager with a proven track record of boosting sales by up to 40% for diverse businesses. Expert in leveraging Google Ads and influencer marketing to enhance brand visibility and engagement. Skilled in project management and networking, adept at forging strategic partnerships and driving significant ROI.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Marketing Consultant

Freelance
Los Angeles, USA
08.2024 - Current
  • Develop, execute, and monitor campaigns structured to business goals: lead generation, brand development, brand awareness, customer engagement, and customer acquisition. Resulted in 34-40% sales increase in three months. Worked with a variety of businesses including, skincare products, artists, and MMA coaches
  • Direct and streamline strategies comprised of, social media, influencer marketing, PR, blogs and media, B2B, email campaigns, text campaigns, and search engine marketing. Optimize results through monitoring budget spent and allocating funds for highest ROI
  • Increase local reach with PR and B2B marketing. Co-hosted events and cross-promotion resulted in 23% sales increase in first month
  • Increase local and global reach with quality macro and micro influencer marketing and SEO. Resulted in 29% increase in following and 54% increase in organic search traffic

Co-Owner & Co-Founder

M-Theory Space
Los Angeles, USA
03.2021 - Current
  • Develop brand concept, company's mission and values and conduct re-launch campaign. Manage, edit, and publish content for grand opening release
  • Expand built-in brand awareness and following. Convert following to clients through integrated marketing strategies
  • Create text, email, and social media campaigns and portray company values with specific goals to optimize CTR
  • Advance brand awareness and PR by attending local networking events. Build international awareness with online events and through cross-promotion with online businesses and influencer marketing

General Manager

Slater's 50/50
Torrance, USA
06.2022 - 08.2024
  • Assemble opening vendors, hire opening staff, create order guides, order opening supplies, build training program, implement design concepts for Slater's 50/50 branding, and direct PR & marketing teams for successful grand opening
  • Integrate a seamless marketing program for Slater's 50/50 Torrance's grand opening. Met with the Slater's 50/50 franchise marketing team to utilize built-in brand awareness and following. Develop and oversee PR and digital marketing strategies, including social media, influencer marketing, blogs and media, email campaigns, text campaigns, and search engine marketing
  • Build partnerships with macro and micro influencers
  • Expand media connections with Slater's 50/50 media relations. Grand opening was featured on blogs with 365K UVM. Interviewed on Torrance CitiCABLE highlight to promote grand opening. Attended Torrance Area City of Commerce's networking events to cross-promote with local businesses (B2B) which resulted in 4 new strategic cross-promotions
  • Maintain and surpass sales goals projected of $65K weekly for grand opening. Annual sales forecasted: $2.9M. Build annual and weekly sales forecast and budget. Continue to devise marketing strategies to meet sales goals
  • Financial responsibilities - reconcile payments and code invoices for contractors, vendors, and restaurant on schedule via QuickBooks. Monitor time sheets, run bi-weekly payroll, and process paperwork for EDD and garnishments
  • Oversee 180 staff members and contractors. Meet food cost and labor cost % goals by monitoring inventory and optimizing schedule through analysis of sales and budget

General Manager

The Venue
Koreatown, USA
01.2019 - 06.2022
  • Lead marketing team in executing innovative concepts and strategies whilst incorporating budget and ROI. Utilize pre-existing PR connections. Expanded partnerships with influencers, blogs and media, and B2B. Special feature video in LA Times segment with Sherry Cola. Increased sales by the 22% in 3 months
  • Develop content for Google Ads campaigns. Update and monitor the bid strategy in Google Ads which resulted in a CTR increase by 4.5% in the first month
  • Track social media and web campaigns using SEO tools. Assess sales, customer engagement, and Google Ads reports with management teams. Compose marketing strategies and delegate tasks specific to individual's strengths
  • Build marketing campaigns for nightlife events. Discover DJs and nightlife promoters with a high engagement rate and surpass sales goals
  • Maintain and surpass sales goals of $75K weekly throughout Holiday Season. Annual sales: $3.2M
  • Oversee private events for restaurant buyouts, corporate events, private dining events and booking karaoke rooms. Brought in celebrity clientele (film wrap parties; album release parties) through branding and maintaining relations with VIP regulars. Secured a spot on Netflix's office party list
  • Manage 50 staff members. HR Responsibilities including although not limited to: hiring, disciplinary and termination reports, and EDD claims
  • Supervise Assistant Managers administering FOH and BOH training programs. Update and optimize training programs. Amend employee handbook in accordance with CA labor laws

Assistant General Manager

Franklin & Co. Tavern
Hollywood, USA
03.2018 - 01.2019
  • Oversee and manage restaurant function for multiple restaurants under Ownership. Managed The Oaks Gourmet, Franklin & Co. Tavern, and La Villita Cantina. Total annual sales: $9.1M
  • Utilize B2B marketing by developing a Bar Crawl Event with management teams. Elevate locals' experience, build status in community, draw in first time guests, and maximize brand awareness for all 3 restaurants
  • Create content for social media and email campaigns. Answer event inquiries. Build partnerships with influencers, celebrity clients, and media connections. Secured a featured piece on Fox's Good Day LA to showcase The Bloody Royale - Franklin & Co Tavern's Bloody Mary
  • Manage 160 staff members. Met labor cost goals for all 3 restaurants. Develop marketing strategies and maintain restaurant opening procedures for La Villita Cantina's grand opening
  • Work closely with Owners and Director of Operations to evaluate P&L reports, implement solutions, and optimize restaurant function
  • Hiring FOH and BOH staff members. Coordinate training programs and adhere to handbook guidelines. Mentor team members with encouragement, whilst analyzing performance and holding them to business standards for the highest success rate in performance and sales

Restaurant Manager

Lobster & Beer
Palms, USA
03.2016 - 03.2018
  • Maintain relationships with local microbreweries. Stay ahead of beer and food trend to promote accordingly, in particular to seasonal trends
  • Drive sales through PR efforts, including building regulars with community outreach and obtaining a segment on Vanderpump Rules
  • Gain new leads in email marketing program. Seamless transfer that collects email with payment for an effective lead to close conversion
  • Oversee and stabilize restaurant function after grand opening. Optimize handbook guidelines. Refine and oversee FOH and BOH opening and closing procedures. Manage team throughout service, maintaining exceptional service and quality customer engagement
  • Evaluate inventory and prepare order for daily and weekly sales expectations
  • Maintain a comprehensive knowledge for local craft beer and distinct brewing techniques

FOH Manager

Nonna of Italy
Beverly Hills, USA
08.2010 - 12.2015
  • Manage restaurant in absence of General and Restaurant Manager
  • Assist in hiring Front of House staff. Lead FOH Trainer. Deemed most knowledgeable in wine, spirits, and food dishes
  • Co-hosted nightlife events with Bar Manager. Met with promoters from Bootsy Bellows for bottle service events. Hosted weekly events with various music promoters to increase sales
  • Create an inviting, comfortable, and secure environment for Celebrity and VIP clientele. Taught etiquette to FOH staff to ensure a high VIP clientele return rate
  • Consult with General, Restaurant, Bar Managers, guaranteeing impeccable FOH Decor and Service
  • Develop sophisticated palate for fine wines and grape varieties through rigorous in-house education

Skills

  • Microsoft 365
  • Google Drive Office Suite
  • Google Workspace
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Social Media Influencer Marketing
  • Media Speaking
  • Media Connections
  • Project Management
  • Budgeting
  • Negotiation
  • Public Relations
  • Developing and Managing Marketing Campaigns
  • Networking and Alliance Building
  • Multifaceted Problem Solving
  • Legal Star Witness
  • Legal Data Analysis

Certification

  • Hypeddit Meta Ads - Spotify Conversion Course
  • ServSafe Food Protection Manager
  • Cicerone Certified Beer Server

References

References available upon request.

Timeline

Marketing Consultant

Freelance
08.2024 - Current

General Manager

Slater's 50/50
06.2022 - 08.2024

Co-Owner & Co-Founder

M-Theory Space
03.2021 - Current

General Manager

The Venue
01.2019 - 06.2022

Assistant General Manager

Franklin & Co. Tavern
03.2018 - 01.2019

Restaurant Manager

Lobster & Beer
03.2016 - 03.2018

FOH Manager

Nonna of Italy
08.2010 - 12.2015

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Sarah Bennett