Sarah Bensimon
Westport,CT
Summary
Innovative Content Manager known for high productivity and efficient task completion. Specializing in strategic content planning, SEO optimization, and digital marketing integration to elevate brand presence. Excel in communication, teamwork, and adaptability, ensuring successful project execution and team collaboration.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Content Manager
Caravel
02.2024 - Current
- Developed and maintained an editorial calendar to track content publication
- Created original copy for blogs, eBooks, promotional materials, webinar decks, and more
- Conducted interviews with subject matter experts to enrich content quality
- Provided guidance on best practices for optimizing website structure for SEO purposes
- Managed content distribution for various online channels and social media platforms
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn
- Tracked social media metrics to determine audience growth rate, volume and reach
Content Strategist (Contract Position)
Charter Communnications
08.2023 - 01.2024
- Evaluated existing website architecture to recommend improvements or modifications to improve user experience
- Collaborated with stakeholders to define content goals and objectives
- Evaluated digital presence by product, service or brand to help define digital strategies
- Evaluated existing online content, identified areas of improvement, and provided recommendations
- Analyzed customers' digital behavior across all content support articles on Spectrum.net
- Utilized data and insights to optimize content and the customer journey
- Conducted A/B testing on website and app elements to ensure optimal customer experience
Content Marketing Manager
MDaudit
06.2022 - 06.2023
- Created and managed editorial calendar; wrote market-facing assets such as whitepapers, product brochures, blogs, and case studies
- Headed content distribution strategy with 3rd party associations and publications, as well as other digital sources
- Worked alongside product team to translate product features, functionality, and outcomes into marketing content
- Developed customer marketing strategy, including product announcements, enhancements, education opportunities, newsletters, and upsell opportunities
- Determined and reported on content metrics
- Produced company webinars beginning at topic ideation to speaker collaboration and content creation
- Managed PR and content agency
- Developed all new website copy and social media content
Content Marketing Manager
Yatco
03.2021 - 04.2022
- Analyzed daily traffic data and reports to measure the effectiveness of content marketing strategies
- Created, edited, and optimized content for the website and social media platforms
- Increased revenue and opportunities by creating partnerships with like-minded, relevant companies
- Pioneered promotional videos for subscription sales and consumer registrations
- Implemented worldwide PR campaigns promoting YATCO.com to niche industry publications
- Worked alongside digital marketing agency to ensure management of social media and PR efforts
- Managed two freelance writers
Digital Content Marketing Manager
Deutsch Family Wine & Spirits Ltd.
07.2019 - 03.2021
- Analyzed online statistics and identified opportunities to optimize performance
- Identified short and long-term issues and proposed solutions by leveraging the organization’s systems and tools
- Launched the Digital Asset Management (DAM) system for the entire company
- Introduced activities for improving the quality and consumption of online content
Content Marketing Manager
Merle Wood & Associates
04.2017 - 11.2018
- Edited and created web pages in WordPress to enhance SEO
- Built a library of content, including blogs, sales enablement materials, and other promotional material
- Analyzed competitors' activities to stay ahead of the curve
- Created, edited, and optimized content for social media platforms including Facebook, Twitter, and LinkedIn
- Analyzed daily traffic data and reports to measure the effectiveness of marketing strategies
- Collaborated with designers, writers, and other stakeholders to produce effective content
- Created effective SEO strategies for content, ensuring a high ranking in Google
Content Marketing Manager
Tracx
07.2015 - 03.2017
- Generated and wrote white papers, eBooks, tutorials, blog posts, website copy, webinar decks, and case studies to support business growth and funnel management
- Managed the distribution of content, and monitored KPIs to assess impact strategy and implementation
- Created and responsible for the content calendar; delivered project milestones as scheduled, and presented final materials on time
- Collaborated with a team of analysts, subject-matter experts, and social media manager to create compelling content
- Produced company webinars beginning at topic ideation to speaker collaboration and content creation
Education
Bachelor of Arts - Journalism
Yeshiva University
New York, NYSkills
- Content strategy
- SEO optimization
- Editorial calendar management
- Social media management
- Content distribution
- Data analysis
- A/B testing
- Performance metrics
- Content creation
- Webinar management
- Digital marketing
- Creative writing
Certification
- HubSpot
- WordPress
Timeline
Content Manager
Caravel
02.2024 - Current
Content Strategist (Contract Position)
Charter Communnications
08.2023 - 01.2024
Content Marketing Manager
MDaudit
06.2022 - 06.2023
Content Marketing Manager
Yatco
03.2021 - 04.2022
Digital Content Marketing Manager
Deutsch Family Wine & Spirits Ltd.
07.2019 - 03.2021
Content Marketing Manager
Merle Wood & Associates
04.2017 - 11.2018
Content Marketing Manager
Tracx
07.2015 - 03.2017
Bachelor of Arts - Journalism
Yeshiva University
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