Sarah Brand
Charleston,SC
Summary
Experienced content creator specializing in podcasting, lifestyle blogging, and social media marketing. Proven track record of expanding reach and generating engaging content. Keenly aware of current social media trends and best practices for optimal results. Skilled in video editing and platform optimization techniques.
Overview
7
7
years of professional experience
1
1
Certification
Work History
PODCAST HOST
The Cute Chaos Podcast
11.2023 - Current
- Managed content creation and distribution across major platforms including Podbean, Podcastle, Vocaster Hub, Descript, Spotify, and Apple Podcast
- Amplified reach through promotional strategies on TikTok and Instagram, engaging an audience with relatable podcast clips
- Boosted industry network by collaborating with renowned podcasts like Charleston Diaries, achieving 40K+ views on Instagram Reels.
- Recorded and edited high-quality interviews and audio clips for broadcast.
Social Media Content Creator
Instagram & TikTok
01.2018 - Current
- Collaborated with entities such as La Valise hotels, Calabash Cove Resort & Spa, Invisawear, YSL beauty, Jolie, Fond Doux Eco Resort, and Peppermayo
- Measure effectiveness of posts, stories and reels using Instagram Insights
- Produced a Florence, Italy, TikTok video series attracting over 225K views and earning a feature on @florence.travel Instagram
- Applied strong copywriting abilities in the development and implementation of a successful content marketing strategy.
- Applied current editing and photography tools to tell great stories.
SOCIAL MEDIA CONTENT COORDINATOR
High Tide Music Festival | Charleston
06.2023 - 08.2023
- Developed TikTok content strategy targeting audience
- Explored social media trends, created captivating content for artists
- Leveraged strong communication skills to create engaging and compelling content across various social media platforms
- Managed festival-related social media content
- Worked with executives and artists on TikTok filming interviews
- Directed alignment of business goals with content and social media strategies to boost brand engagement.
SOCIAL MEDIA MARKETING INTERN
Maya Chia Beauty | Charleston
06.2023 - 08.2023
- Utilized creative skills to produce compelling content across various social media platforms
- Developed social media strategy
- Utilized tools such as Planoly, Later & Asana.
- Designed and presented social media campaign ideas.
SOCIAL MEDIA MANAGER
BarGlance (Start-up) | Charleston
01.2023 - 05.2023
- Managed brand pages on social media
- Produced engaging and high-quality social content
- Kept up-to-date with social media trends and innovations
- Demonstrated ability to create engaging Creative Content while also managing content scheduling and curation across all social media platforms
Education
BACHELOR of ARTS Communication -
College of Charleston
03.2022
Lorenzo de' Medici
03.2022
Skills
- Content Creation
- Social Media
- Podcasting
- Video Editing
- Photography & Photo Editing
- Collaboration
- Networking
- Social Media Marketing
- Hootsuite
- Google Suite
- Great communication skills
- Adobe Creative Suite
Certification
- Hootsuite Platform Certification, Hootsuite, 03/2020
- Social Media Marketing, Hootsuite, 03/2021
Timeline
PODCAST HOST
The Cute Chaos Podcast
11.2023 - Current
SOCIAL MEDIA CONTENT COORDINATOR
High Tide Music Festival | Charleston
06.2023 - 08.2023
SOCIAL MEDIA MARKETING INTERN
Maya Chia Beauty | Charleston
06.2023 - 08.2023
SOCIAL MEDIA MANAGER
BarGlance (Start-up) | Charleston
01.2023 - 05.2023
Social Media Content Creator
Instagram & TikTok
01.2018 - Current
BACHELOR of ARTS Communication -
College of Charleston
Lorenzo de' Medici
- Hootsuite Platform Certification, Hootsuite, 03/2020
- Social Media Marketing, Hootsuite, 03/2021
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