Sarah Brand
Austin,TX
Summary
A content creator and strategist with 4+ years of experience in content strategy and community engagement. Skilled in managing content across major platforms, and leveraging AI tools for podcasting and editing. Focused on growing reach through creative strategies on TikTok and Instagram, with a proven track record of building strong relationships with influencers and podcasts to enhance brand visibility and engagement.
Overview
7
7
years of professional experience
Work History
Marketing Associate
Easy Street Capital
Austin, United States
11.2024 - 01.2025
- Produced TikTok and Instagram videos, boosting brand engagement
- Created email campaigns and scheduled content on HubSpot
- Designed graphics with Photoshop and Canva for marketing
- Used AI tools to streamline workflows and improve efficiency.
- Wrote and edited copy, captions, and blog posts to maintain brand voice
Content Creator
Instagram & TikTok
01.2018 - Current
- Collaborated with leading resorts such as La Valise Hotels, innovative apps like Reclip, and renowned fashion brands like Peppermayo
- Created lifestyle and travel content, achieving over 2M TikTok views and 90,000+ likes
- Produced a Florence TikTok series with 225K+ views and a feature on @florence.travel
Podcast Host
Cute Chaos
11.2023 - Current
- Produced and promoted podcast episodes, achieving over 40K views on Instagram reels
- Used AI tools like Descript to streamline editing, transcription, and audio improvements
- Built connections with influencers to expand podcast reach
Social Media Content Coordinator
High Tide Music Festival
Charleston
05.2023 - 09.2023
- Created TikTok content strategies that garnered over 54K views, boosting festival visibility
- Documented events and shared behind-the-scenes content to enhance audience engagement
- Collaborated with artists to amplify festival promotion on social platforms
Social Media Manager
BarGlance
Charleston
01.2023 - 06.2023
- Managed social media accounts, maintaining a consistent and engaging brand presence
- Adapted strategies based on audience behaviors and emerging trends
Social Media Marketing Intern
Maya Chia Beauty
Charleston
05.2023 - 08.2023
- Created content for social media campaigns using AI-driven tools for enhanced engagement
- Developed a social media strategy utilizing Planoly, Later, and Asana
- Scheduled posts to Pinterest using keywords
Concierge & Hostess
The Wonderer
Charleston
05.2022 - 12.2022
- Delivered a 5-star guest experience through exceptional service and event coordination
Education
Bachelor of Arts - Communication
College of Charleston
Charleston05-2024
Skills
- Content Strategy
- Content creation
- AI-Driven Marketing Strategies
- Video editing
- Social Media Marketing
- Communication skills
Timeline
Marketing Associate
Easy Street Capital
11.2024 - 01.2025
Podcast Host
Cute Chaos
11.2023 - Current
Social Media Content Coordinator
High Tide Music Festival
05.2023 - 09.2023
Social Media Marketing Intern
Maya Chia Beauty
05.2023 - 08.2023
Social Media Manager
BarGlance
01.2023 - 06.2023
Concierge & Hostess
The Wonderer
05.2022 - 12.2022
Content Creator
Instagram & TikTok
01.2018 - Current
Bachelor of Arts - Communication
College of Charleston
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