Sarah Sherman

• Founded marketing group, scaling operations to achieve fifteen-fold growth in two years.
• Launched startup offering innovative solutions to mid-market B2B brands.
• Analyzed consumer trends data to refine product offerings and services.
• Crafted strategic business plans to direct company growth and expansion.
• Ensured full client retention, showcasing consistent delivery of value.
• Produced case studies highlighting significant revenue growth and brand visibility.
• Established scalable processes for sustainable operational efficiency.
• Designed strategic initiatives aimed at boosting market share and revenue.

• Led a newly established consulting division, applying expertise in marketing and analytics to deliver unique strategic advice and insights, enhancing client outcomes, and contributing to diversified business growth.
• Negotiated and closed deals across four critical areas: customer strategy and activation, marketing and media strategy, measurement strategy and activation, and technology and data solutions.
• Raised market positioning by developing compelling sales and marketing materials, including persuasive case studies, service overviews, pricing models, and project evaluation criteria; created impactful thought leadership content in collaboration with executive leadership.
• Developed and executed advanced marketing strategies, increasing visibility for consulting services and generating a strong pipeline of high-quality leads, while supporting sales growth and nurturing client relationships.
• Collaborated with client services team to uncover and exploit cross-selling opportunities within existing client base, fostering sustained growth in consulting services.
• Achieved significant milestone by securing agency's first-ever creative-only request for proposal (RFP), exemplifying innovative capabilities and expanding business opportunities.

• Led 20-person account management team to achieve 15% year-over-year increase in satisfaction and record 71% Net Promoter Score in 2022.
• Maintained service quality, resulting in 94% client rating of 'extremely satisfied' in 2022.
• Contributed to 40% year-over-year revenue growth for top 5 client through strategic insights and persuasive proposals.
• Conducted monthly revenue forecasting meetings for over 30 clients, aiding strategic decision-making and financial planning.
• Streamlined agency processes, improving operational efficiency and team performance.
• Implemented growth and sales plan for new agency tool, achieving higher-than-anticipated client adoption rates.
• Achieved highest employee satisfaction rating among all teams at agency in 2022.
• Focused on data-driven strategies as part of Collective Measures, formerly known as Nina Hale.

• Designed and executed strategic marketing initiatives and cross-channel media campaigns, aligning projects with client KPIs, and optimizing outcomes through detailed analysis and partnerships.
• Earned recognition for exceptional performance, receiving the 'Rookie of the Year' award, and being entrusted with the agency's largest business account within the first four months of tenure.
• Developed strategic account plans to enhance client relationships and drive growth.
• Coordinated cross-functional teams to deliver integrated marketing solutions for clients.
• Co-led the account management team, formulated comprehensive annual team plans, and monitored progress.

• Spearheaded marketing activities for printers & ink, portable audio, and gaming divisions, enhancing market reach and brand visibility.
• Drove 50% year-over-year growth in accounts by engaging vendors to promote marketing services.
• Analyzed market trends and consumer insights to inform category positioning decisions.
• Developed and launched inaugural co-vendor marketing campaign for printers & ink division, establishing benchmarks for future initiatives.
• Established co-vendor campaign framework for printers & ink business, creating a sustainable marketing strategy.

• Championed creative campaigns for home theater, mobile, and smart home categories.
• Served as the primary contact for internal and external partners while initiating a back-to-school influencer campaign.
• Collaborated with cross-functional teams to align marketing initiatives with sales goals.

• Served as primary contact for notable clients including GNC, Tempur-Pedic, and Steak' n Shake.
• Oversaw proposals, budgets, and timelines to ensure alignment with business objectives.
• Fostered strong client-agency relationships through proactive communication and project management.
• Spearheaded rebranding efforts for GNC, coordinating cross-functional teams to exceed expectations.
• Achieved recognition as '32 under 32' by AdFed for significant contributions in advertising.
• Earned selection for executive-level project oversight despite entry-level status.

Fallon Worldwide (Summer 2009)

Weber Shandwick (Summer 2010)

Padilla CRT (Summer 2011)