Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Sarah Brown

Sarah Brown

Marketing Director
Peachtree City,GA

Summary

Strategic media operations leader and digital marketing expert with a proven track record of driving successful marketing campaigns and maximizing brand exposure. Experienced in developing and executing innovative strategies to effectively engage target audiences and generate growth. Skilled in leveraging data analytics to optimize marketing initiatives and deliver measurable results. Strong leadership abilities with a talent for motivating high-performing teams. Continuously enhancing skills to deliver best-in-class marketing solutions and solving complex problems.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Director, Digital Media Operations

Health Union
04.2021 - Current
  • Responsible for the implementation and optimizations of multi-channel digital campaigns for top-tier pharmaceutical companies
  • Overseeing the growth and development of the custom influencer product in addition to managing day-to-day execution.
  • Improved gross margins with strategic reduction of average cost percentages of from 15% down to 9%.
  • Facilitated trainings and worked cross-functionally for process improvements
  • Minimized negative impacts on business operations by proactively identifying potential risks within ad platforms; implemented mitigation strategies.

Marketing Director

Pain Care Labs
03.2020 - 04.2021
  • Initiated successful corporate brand change with logo, website, and packaging redesign
  • Restructured marketing strategy leading to a 30% increase in online sales.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Implemented Hubspot to upgrade sales and marketing operations, improve lead generation, and customer engagement.
  • Managed and optimized partner sales channel (Amazon, CVS, Good Morning America, others).


National Marketing Manager

Yokogawa
02.2013 - 11.2019
  • Accountable for all N. American marketing initiatives, events, website content, SEO, Google Ads and Analytics for industrial automation products and services
  • Supervised an internal team and, in conjunction with agencies, contractors, and product owners, produced multi-channel campaigns
  • Served on the Global Marketing Team, provided pathways for integrated project execution across international offices
  • Co-led Marketo implementation as well as the development of SharePoint intranet features for improved communication and lead development.
  • Produced engaging thought-leadership content via strategic relationship management of editors, professional organizations, and internal subject-matter-experts.

Education

Bachelor's - Sociology & Anthropology

Agnes Scott College

Skills

  • Strategic digital media
  • MarTech operations
  • Branding & identity
  • Influencer marketing
  • Vendor management
  • Campaign optimization
  • Audience development
  • Analytics & SEO

Certification

  • Business Analytics & Reporting (Hubspot)
  • Digital Advertising (Hubspot)
  • Social Media Marketing & Crisis Communications (LinkedIn)

Awards

  • HUman of the Month (multiple peer nominations) - Health Union
  • Performance Award - Yokogawa
  • Value Award - Yokogawa

Timeline

Director, Digital Media Operations

Health Union
04.2021 - Current

Marketing Director

Pain Care Labs
03.2020 - 04.2021

National Marketing Manager

Yokogawa
02.2013 - 11.2019

Bachelor's - Sociology & Anthropology

Agnes Scott College

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