Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Timeline
Generic
Sarah Campbell

Sarah Campbell

Kaysville

Summary

Marketing leader with over a decade of experience helping teams and brands grow with purpose. I build strong marketing foundations—from brand strategy and team structure to digital campaigns and cross-functional collaboration. I’ve led everything from launching new brands to streamlining internal systems, always with a focus on making marketing more impactful and aligned with business goals. I’m passionate about the intersection of creativity and strategy, and I love helping organizations tell their story in a way that drives real results.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Director of Marketing (formerly Marketing Manager)

Squire
Salt Lake City
12.2022 - 07.2025
  • Promoted into Director role after leading firmwide marketing strategy and operations as Marketing Manager.
  • Championed alignment between marketing and business development by introducing shared strategic planning and campaign prioritization across nine industry groups.
  • Built and led a five-person marketing team, expanding from a solo role to a department with specialized support in recruitment marketing and technology product marketing.
  • Implemented Wrike as the team’s project management hub, significantly reducing missed deadlines and enabling firm leadership to gain visibility into active marketing initiatives.
  • Developed and launched three unique brands—Squire Technology, SuiteCentral, and the Cloud Finance Association—each with distinct messaging, visual identities, and go-to-market strategies tailored to new business lines and specialized audiences.
  • Designed and built CloudFinanceAssociation.org, including content, brand guidelines, and full site architecture.
  • Positioned SuiteCentral as a proprietary NetSuite product within Squire Technology’s ERP services portfolio.
  • Authored the 2025 firmwide marketing plan focused on optimizing Squire’s website architecture, SEO, and AI search visibility to boost brand awareness and engagement.
  • Created a cross-comparison marketing budget analysis benchmarked against high-growth accounting firms, identifying strategic investment gaps and gaining partner buy-in.
  • Regularly presented to executive leadership, including biweekly meetings with the CEO and practice area leaders, monthly reporting, and quarterly performance deep dives.
  • Collaborated closely with BD, recruiting, and IT teams to integrate campaigns and elevate marketing’s impact across the firm.

Marketing Consultant

Squire
10.2021 - 12.2022
  • Provided part-time strategic marketing support to help transition Squire’s brand and business development efforts post-pandemic.
  • Advised on recruiting campaigns, marketing planning processes, and student engagement strategies in collaboration with HR and university partners.
  • Helped lay the foundation for future departmental growth by identifying operational gaps and recommending tools to support scale.
  • Supported campaign planning and industry group marketing strategy while maintaining brand consistency across firmwide channels.

Global Marketing Specialist (formerly Marketing Generalist)

LifeVantage Corporation
Sandy
04.2017 - 09.2018
  • Promoted to Global Marketing Specialist after demonstrating cross-functional leadership in campaign planning and internal brand strategy.
  • Supported international market launches by developing marketing collateral, coordinating with translation vendors, and ensuring global brand consistency.
  • Collaborated with product, legal, and supply chain teams to meet tight timelines for product launches and promotional campaigns across multiple countries.
  • Led internal communication initiatives and project-managed creative requests for executive leadership, streamlining intake and production.
  • Provided strategic input on brand voice and tone updates, contributing to revised messaging guidelines used firmwide.

Acquisition Operations Manager

PillPack
Greater Salt Lake City Area
03.2016 - 12.2016
  • Managed onboarding and operations for acquisition partners across multiple U.S. markets, ensuring seamless integration with PillPack’s internal systems and service standards.
  • Collaborated with vendor teams and call center leadership to implement new workflows and improve operational efficiency.
  • Led system updates and operational rollouts that supported scalable growth in new territories, coordinating across departments to minimize disruption.
  • Played a key role in supporting the company’s growth strategy during a critical period of national expansion.

Marketing Coordinator

Squire
Orem
12.2013 - 12.2015
  • Managed firmwide event logistics, social media, and content marketing during a major rebranding effort.
  • Led the firm’s transition to new marketing platforms, including CRM and marketing automation tools.
  • Coordinated with Microsoft and Intuit on co-branded campaigns and partnership marketing efforts.
  • Assisted in developing internal processes for creative approvals, vendor communication, and campaign reporting.

Education

B.S. - Political Science, International Relations, Criminal Justice

Utah Valley University
01.2013

Skills

  • Strategic Marketing & Brand Development
  • Team Leadership & Department Building
  • Cross-Functional Collaboration
  • Budget Planning & ROI Analysis
  • B2B Campaign Strategy
  • Internal Communications
  • Executive Reporting & Stakeholder Alignment
  • Wrike
  • Google Analytics
  • WordPress
  • GoDaddy Site Builders
  • HubSpot
  • Constant Contact
  • Microsoft Office Suite
  • Canva
  • Adobe Creative Suite
  • SEO
  • SEM Principles
  • AI Search Optimization

Certification

Branding & Identity Certification, IE University, 05/01/25, https://www.coursera.org/account/accomplishments/verify/JCPKZG6S597C

Volunteer Experience

Growth Strategies Committee Member, Association for Accounting Marketing (AAM), 01/01/25, Present, Contribute to the Growth Strategies publication through writing, editing, and peer collaboration focused on advancing marketing strategies in the accounting profession.

Timeline

Director of Marketing (formerly Marketing Manager)

Squire
12.2022 - 07.2025

Marketing Consultant

Squire
10.2021 - 12.2022

Global Marketing Specialist (formerly Marketing Generalist)

LifeVantage Corporation
04.2017 - 09.2018

Acquisition Operations Manager

PillPack
03.2016 - 12.2016

Marketing Coordinator

Squire
12.2013 - 12.2015

B.S. - Political Science, International Relations, Criminal Justice

Utah Valley University

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