Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Sarah Caramanica

Tampa,Florida

Summary

Accomplished Director of Events and Regional Marketing at Holland & Knight, I spearhead global client development strategies, achieving significant ROI through competitive analysis, go-to market plans and strategies, and superior event management. Throughout my legal marketing career, I have excelled in cross-selling and client engagement, leveraging my expertise in strategic planning and team leadership. My approach has consistently fostered growth and built enduring relationships.

Overview

12
12
years of professional experience

Work History

Director of Events and Regional Marketing

Holland & Knight LLP
01.2014 - Current
  • Strategy Development. Develop with senior leadership and executives the firm's global client development and regional development strategy, including branding, digital, public relations, business development, and sales plans for regional go-to market initiatives.
  • Competitive Research and Analysis, ROI. Working with business and competitive intelligence teams, perform regular analysis of the competitive landscape of each market, identifying opportunities and establishing marketing plans and strategies around those opportunities. Monitor all relevant KPIs and metrics within CRM and other internal dashboards to track ROI on those campaigns and efforts.
  • Event and Live Content Management. Develop clear, measurable objectives and goals for each event, conference, and sponsorship. Post-event or live activity, measured and monitored results to track impact in key markets.
  • Leadership and Team-Building. Oversee a team of two dozen marketing and business development professionals, ranging in title and seniority from coordinators to senior managers. Strong, approachable team leader focused on driving professional growth and development and a positive team environment.

Business Development Coordinator

Morrison & Foerster
01.2013 - 10.2013
  • Coordination of Global Marketing and Business Development Campaigns. Primary coordinator for the marketing and business development efforts of a variety of practice groups. These efforts included creating sales-winning pitches, RFP responses, and awards submissions, while also developing and tracking event and conference content and identifying opportunities to move prospects through the sales pipeline.
  • Lead Tracking and Development. Tracked all engagement efforts and touch-points with key clients and prospects in CRM and other internal dashboards. Prepared reports on potential opportunities based on data.
  • Cross-Selling Growth. Developed and executed cross-selling development plans to expand work with existing clients.

Education

J.D. -

University of Florida, Levin College of Law
Gainesville, FL
05-2011

Bachelor of Science - Public Relations

University of Florida
Gainesville, FL
05-2008

Skills

  • Strategic planning
  • Marketing
  • New business development
  • Team leadership and motivation
  • Relationship building
  • Event marketing

Interests

Art, Travel, Yoga, Family

Timeline

Director of Events and Regional Marketing

Holland & Knight LLP
01.2014 - Current

Business Development Coordinator

Morrison & Foerster
01.2013 - 10.2013

J.D. -

University of Florida, Levin College of Law

Bachelor of Science - Public Relations

University of Florida
Sarah Caramanica