Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Chehimi

San Francisco,CA

Summary

An accomplished Merchandising Manager with 10+ years of comprehensive experience working in a digital environment. Highly recognized for multitasking and implementing multiple digital projects within budget, optimizing ROI, and building strong relationships.

Overview

11
11
years of professional experience

Work History

Site Merchandising and Operations II

CRUNCHYROLL
09.2021 - 01.2024
  • Supported the overall eCommerce strategy by working with cross-functional teams such as the engineers, operations, lifecycle, social media, buying, and customer service teams
  • Created and implemented the back-in-stock strategy, which contributed to a 15% YoY increase in sales
  • Achieved a 10% increase in sales by spearheading the development of a product recommendations feed
  • Led the merchandising strategy and execution, utilizing data and customer insights to optimize site merchandising, navigation, and search
  • Monitored and reported on site health, providing strategic insights to internal stakeholders and making data-driven decisions for site optimization

Site Merchandising Manager

CRUNCHYROLL
02.2019 - 09.2021
  • Developed and implemented marketing strategies such as A/B testing email campaigns and testing new Facebook ads segments
  • Managed all marketing promotions, including Black Friday and holiday promotions
  • Spearheaded a comprehensive SEO strategy, driving a substantial 150% increase in website traffic
  • Established new customer services processes which reduced customer complaints
  • Prioritized and managed website updates based on timelines, resources, and business objectives

Site Merchandising Co-Ordinator

CRUNCHYROLL
11.2017 - 02.2019
  • Managed the full migration process from an internal e-commerce platform to Shopify
  • Incorporated UI and UX best practices when re-designing the new eCommerce site, resulting in a conversion increase of 76%
  • Initiated and analyzed customer surveys to identify and address pain points, enhancing overall customer satisfaction.

Assistant Site Merchandise Manager (Home)

MACYS.COM
01.2017 - 11.2017
  • Developed new copy standards based on customer reviews and frequently asked questions
  • Planned and executed site changes using on-site metrics and customer shopping behavior

Merchandise Co-Ordinator

MACYS.COM
10.2015 - 01.2017
  • Reviewed product pages to ensure that product attributes aligned with site merchandising strategy
  • Identified and communicated best practices for using reports and systems to other teams

Operations Manager

S4, LLC
02.2013 - 10.2015
  • Created and maintained over 4,000 product listings on Amazon
  • Managed day-to-day operations, including vendor relationships, order processing, report generation, SKU management, invoice collection, and marketing
  • Developed a re-ordering system, reducing potential shortages and over-ordering

Education

Bachelor of Science -

Jonkoping International Business School

Skills

  • Marketing Operations
  • Project Management Skills
  • Data Analysis & Analytics
  • Technical Skills: Google Analytics, Shopify Plus, Salesforce
  • Marketing Skills: SEO, Google Shopping, Facebook/Instagram Ads, Criteo

Timeline

Site Merchandising and Operations II

CRUNCHYROLL
09.2021 - 01.2024

Site Merchandising Manager

CRUNCHYROLL
02.2019 - 09.2021

Site Merchandising Co-Ordinator

CRUNCHYROLL
11.2017 - 02.2019

Assistant Site Merchandise Manager (Home)

MACYS.COM
01.2017 - 11.2017

Merchandise Co-Ordinator

MACYS.COM
10.2015 - 01.2017

Operations Manager

S4, LLC
02.2013 - 10.2015

Bachelor of Science -

Jonkoping International Business School

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Sarah Chehimi