Sarah Clinton

• Responsible for all major external communications, including press releases, crisis communications messaging, ghostwriting, press notes and press kits, interview curation and translation editing, and email marketing
• Led crisis communications and media relations activities in response to challenging situations.
• Creation/editing of messaging for marketing assets, including trailers, pull quotes, awards campaign materials (including for Academy Award contenders), email marketing, film production notes and actor bios, and other public-facing materials
• Oversaw creation of highly complex, cross-functional (B2B +B2C) website from the ground up, including design, SEO strategy, copy, content migration, ROI-focused layout, and feature-scaling for future commerce implementation
• Successfully developed and nurtured meaningful relationships with key media (trade, national, regional, and consumer), resulting in vastly increased earned placement rates and regional award nominations.

• Served as project manager, social media specialist, marketing/brand performance analyst, SEO consultant, and creative & technical copywriter for B2B & B2C clients (depending on client needs)
• Duties included: managing client-facing communications; writing and editing industry- and consumer-facing copy; managing company blog and editorial calendar while supervising team of 17 authors of varying abilities; generating social media posts and managing advertising; consulting on SEO; monthly KPI analysis and reporting; ghostwriting for company CEO; other brand management projects as needed

• Duties included writing all content for the organization, including social media, press releases, blogs, website content, all marketing collateral, outside sales presentations, ghostwriting for company executives, internal communications, and pitches to media; interviewing physicians and company leadership for marketing materials and media interactions; adding content to WordPress and Umbraco, including appropriate source code; identifying opportunities for media coverage and responses to industry news.

Duties included: conducting searches for new research stories; interviewing researchers and writing press releases, media advisories and features; proofing releases from professional staff and student workers; posting releases and multimedia content and updating expert database; supervising the writing and distribution of student feature stories; tracking placements and maintaining media logs; connecting media with staff and sources as needed

• Duties included web and content management for 13 hospital websites, search engine optimization (SEO), reorganizing website content, editing images, embedding videos, editing and updating HTML code, proofing blog posts and other content as needed.

• Duties included editing blog posts, press releases, emails, company summaries, meeting notes, and letters to investors; assisting with management of travel and finance documents; attending business and pitch meetings and following up with contacts.

• Duties included serving as face of brands to improve consumer impressions; communicating brand and product information at tradeshows and other events; driving traffic; running interactive displays.

Duties included: representing more than 40 companies across Middle Tennessee and nearby regions, including Fireball, Pinnacle, and MillerCoors; influencing customer retention and loyalty through positive interactions; increasing brand awareness; executing event marketing strategies; completing event reports