Sarah Cole
Basalt,CO
Summary
Results-driven sales manager with a passion for customer service. Expertise includes nurturing high value client relationships through exemplary communication and follow through, creating brand awareness, carefully analyzing sales data and working as the key liaison between clients and the company. Recognized by executive management as a hard working, detail oriented team player, comfortable with executing multiple projects simultaneously. I take pride in being an account manager that both clients and internal partners look forward to working with. I focus on interfacing equally well with external clients as well as designers, sales ops staff and co-workers at all levels of the organization. Using clear,concise communication, being highly organized as well as having a positive attitude are some of my most recognized attributes.
Overview
15
15
years of professional experience
Work History
Key Accounts Sales Manager : Soft Goods
Black Diamond Equipment, Ltd.
06.2022 - 01.2024
- Managed key enterprise accounts, overseeing sales, contracts, terms negotiations, marketing co-op plans, quarterly business reviews and reporting.
- Responsible for the soft goods product presentations, forecasting, strategic planning and driving increased revenues in the best aligned assortments based on the retailers' needs each season
- Worked closely with the apparel, glove and footwear designers to offer insights from the field to help drive future product assortments that reflect the trends, price points and demands from the competitive landscape.
- Ensured client loyalty through consistent communication, productivity, exemplary service and proactive management.
- Managed SPS data analytics to pro-actively anticipate sell through challenges as well as leverage ASAP ordering into high performing styles
Territory Sales Manager
Black Diamond Equipment, Ltd.
04.2018 - 05.2022
- Management of all wholesale sales to specialty dealers (Brick and Mortar and E-Retailers) throughout the greater Rocky Mountain territory
- Traveled extensively throughout Colorado, Utah, Texas, and New Mexico meeting with our retailers and learning about their markets and clientele.
- Responsible for both sales and distribution management, as well as managing staff trainings and events
- Educated customers on product features and use to provide optimal service.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Expanded territory by successfully cold-calling retail leadership and negotiating profitable contracts.
Co-Founder and Managing Partner
The Bates Outdoor Group
09.2012 - 05.2022
- Co-founder of The Bates Outdoor Group, an industry leading sales agency based out of western Colorado.
- Agency focused on specialty retailers throughout the territory, helping them to review, plan and order the best and most profitable assortments.
- Grew overall sales in our territory by double digits each selling season.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Front Desk Assistant (PRN)
Roaring Fork Neurology and NeuroSpa
Basalt, CO
08.2021 - 02.2024
- Assist Front Desk team in scheduling, managing client flow, and coordinating communication between providers and clients/patients.
Front Desk Assistant (PRN)
Aspen Dermatology
Basalt, CO
05.2017 - 05.2018
- Assisting Front Desk team with patient scheduling, communication, inbound questions and interfacing with the various doctors. Helped to manage the flow of patients through a busy office with multiple providers on medical and aesthetic sides of the business.
National Sales Coordinator
EIDER
09.2012 - 05.2018
- Coordinated and Managed the US Sales efforts for EIDER Ski Apparel.
- Assisted French team in curating collection for US customers, planning inventory needs, setting US price strategy.
- Organized US Sales Meetings, Trade Shows, and Sample allocation.
- Traveled extensively throughout US to Support reps with sales initiatives in their territories.
Account Manager
Epsilon
03.2011 - 09.2012
- Collaborated with our clients and internal technical teams to ensure that digital campaigns were created and delivered according to schedule and targeting.
- Attentively served our clients not only with their campaigns, but also by providing them with industry insights, and support for their overall marketing challenges.
- Communicated progress of monthly and quarterly initiatives to internal and external stakeholders.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
Director of University and College Relations
University Parent
03.2010 - 03.2011
- Responsible for developing new partnerships with Universities and Colleges as well as maintaining existing client base.
- Focused on improving relations with clients through proactive contract maintenance, project management, communicating the client's needs internally, and resolving issues
- Notable Achievements: Expanded client portfolio from 120 partners in March 2010 to 175 in April 2011
- Developed a web page dedicated to enhancing marketing and outreach to potential clients
- Successfully implemented content and client management system to absorb clients through our partnership with The Princeton Review.
Sales and Marketing Consultant
University Parent
01.2009 - 03.2010
- I contracted and maintained hundreds of accounts with a diverse group of businesses nationwide
- I built partnerships with over 180 clients in 2009 alone
- In partnering with UP, clients and business owners get unparalleled access to high spending University parents
- The officially licensed University Parent and Family Guides directly connect clients with this often difficult to reach clientele.
Education
BA - Political Science
University of Colorado Boulder
05-2008
Skills
- Project Management
- Strategic Planning
- Client communication and relationship management
- Effective multi-tasking
- Power Point, Excel, CRM systems
Additional Information
- I cherish spending time with my two daughters Aubrey (8) and Ayla (4).
- As an avid mountain enthusiast, I spend my free time skiing, mountain biking, trail running, and gardening.
- I compete in multiple trail run races each summer (Power of Two 25k, Cirque Series Grand Targhee race, Golden Leaf half marathon)
- Finished the 2023 New York City Marathon
Timeline
Key Accounts Sales Manager : Soft Goods
Black Diamond Equipment, Ltd.
06.2022 - 01.2024
Front Desk Assistant (PRN)
Roaring Fork Neurology and NeuroSpa
08.2021 - 02.2024
Territory Sales Manager
Black Diamond Equipment, Ltd.
04.2018 - 05.2022
Front Desk Assistant (PRN)
Aspen Dermatology
05.2017 - 05.2018
National Sales Coordinator
EIDER
09.2012 - 05.2018
Co-Founder and Managing Partner
The Bates Outdoor Group
09.2012 - 05.2022
Account Manager
Epsilon
03.2011 - 09.2012
Director of University and College Relations
University Parent
03.2010 - 03.2011
Sales and Marketing Consultant
University Parent
01.2009 - 03.2010
BA - Political Science
University of Colorado Boulder
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