Sarah Conklin
Fort Mill,SC
Summary
Dynamic and results-oriented professional seeking to transition from a successful career in Merchandise Marketing to the dynamic and evolving field of Marketing. Skilled in executing GTM strategies, managing multi-million-dollar marketing budgets, and ensuring cohesive messaging across platforms. Expert in branding, digital/social media marketing, ecommerce, influencer marketing, vendor relations, merchandise seasons, Co-Op partnerships, and product launches.
As I look to expand into the marketing career field, I am eager to leverage my proven skills, strategic mindset, and collaborative approach to contribute to the success of marketing initiatives in a new and challenging environment.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Merchandise Marketing Manager
Shoe Carnival & Shoe Station
2023.05 - Current
- Facilitate collaboration between Marketing and Merchant departments for GTM strategy execution.
- Was able to identify a loss of over $200k in profit within 2 months of being in the role, resulting in a 200% team growth.
- Successfully propose and manage Co-Op budgets, securing $1,251,000 for marketing tactics.
- Report to VP of Merchandising & Promotional Management, ensuring messaging alignment across platforms.
- Manage vendor relationships, strategize merchandise seasons, Co-Op partnerships, and product launches.
Allocation Analyst
Shoe Station
2023.03 - 2023.05
- Key contributor to the establishment and startup of Shoe Station's Athletics's allocation team.
- Analyzed sales trends and historical data for optimal inventory levels.
- Facilitated new store setup processes for timely and efficient merchandise delivery.
Buyer's Assistant
Shoe Station
2022.06 - 2023.03
- Fulfilled purchase orders, participated in vendor meetings, and extended buying role cross-department.
- Collaborated with distribution centers and stores, created a new training manual for new hires.
Retail and Buying Intern
Nemacolin Luxury Resort
2021.06 - 2021.08
- Assisted buying team in organizing and forecasting store merchandise
- Managed supply warehouse to ensure timely merchandise movement
- Gained valuable insights into customer service in a Forbes standard setting.
Social Media Influencer
Contract
2018.06 - Current
- Generate persuasive and impactful content that consistently hits performance goals.
- Partnered with over 30 renowned companies, such as Google, Dunkin', TOMS, Crocs, Moroccanoil, Princess Polly Boutique, and others.
- Nurtured personal relationships with brands, ensuring an authentic and genuine connection with the audience.
Education
Bachelor of Science - Fashion Merchandising
Kent State University
Kent, OH06.2022
Skills
- Adobe Creative Cloud
- Microsoft Suite
- Google Analytics
- Oracle Applications
- Google Suite
- Market Research
- Go To Market Strategy
- Sales
- Digital Marketing
- Data Analysis
- Retail Sales
- Campaign Development and Execution
Certification
Foundations of Digital Marketing and E-Commerce, Google, 01/01/23
CITI Minimal Risk Research Certificate, Collaborative Institutional Training Initiative, 01/21/2022
Timeline
Merchandise Marketing Manager
Shoe Carnival & Shoe Station
2023.05 - Current
Allocation Analyst
Shoe Station
2023.03 - 2023.05
Buyer's Assistant
Shoe Station
2022.06 - 2023.03
Retail and Buying Intern
Nemacolin Luxury Resort
2021.06 - 2021.08
Social Media Influencer
Contract
2018.06 - Current
Bachelor of Science - Fashion Merchandising
Kent State University
Foundations of Digital Marketing and E-Commerce, Google, 01/01/23
CITI Minimal Risk Research Certificate, Collaborative Institutional Training Initiative, 01/21/2022
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