Microsoft Office Suite including Excel, Word, Powerpoint; Skai formerly known as Kenshoo
Sarah Cwiek
West Bloomfield,MI
Summary
Resourceful Paid Media Specialist offering expertise in pay-per-click (PPC), Meta Ads, new team member training, process documentation, problem-solving, data analysis, communication, and customer service. An understanding of how to organize and optimize content across paid search platforms to measurably reach and engage audiences. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions. To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills.
Overview
7
7
years of professional experience
1
1
Certificate
Work History
Paid Media Specialist II
Shift Digital
08.2021 - Current
- Managed and optimized online pay-per-click (PPC) paid advertising campaigns.
- Meta Ads
- Monitored industry trends to adapt strategies accordingly.
- Collaborated with internal departments to align marketing campaigns.
- Conducted thorough research to identify trends and inform decision-making for business growth initiatives.
- Maintained overall secure work environment.
- Followed all company policies and procedures to deliver quality work.
- Coordinated and executed marketing campaigns to generate new leads and sales opportunities.
- Created and managed project plans, timelines, and budgets.
- Evaluated customer needs and feedback to drive product and service improvements.
- Devised and implemented strategies to optimize digital marketing campaigns.
- Enhanced team productivity by streamlining processes and implementing time-saving strategies.
- Generated reports detailing findings and recommendations.
- Mentored junior team members, fostering professional growth through guidance on best practices in the industry.
Concierge Agent/eMystery SME/Analytics SME
Shift Digital
06.2019 - 08.2021
- Utilized advanced verbal communication to assist guests with reservations, ensuring a seamless booking experience.
- Maintained high level of professionalism and discretion when dealing with guests.
- Handled customer complaints to satisfy and retain guests.
- Trained new agents on best practices and methods, reported on quantifiable results, and set and communicated daily goals between agents, management, and internal teams.
- Handled 1,000s of customer's CRM data to de-dupe, clean, and uniform entries utilizing problem-solving within best practices.
Supervisor
Starbucks
04.2018 - 06.2019
- Developed staff skills through targeted training, resulting in improved performance.
- Maintained overall safe work environment with enforcement of health and safety procedures.
- Evaluated employee performance and coached and trained to improve weak areas.
- Evaluated customer needs and feedback to drive product and service improvements.
- Demonstrated commitment to the organization's core values, leading by example and fostering a culture of excellence.
- Mentored newly hired employees on operating equipment and safety.
- Gathered, organized and input information into digital database.
Education
Bachelor of Arts - Biology
2017
Skills
- Idea Development and Brainstorming
- Resource Allocation
- Expert in Google Ads Search & Display, and Microsoft Suite
- Meta Ads
- New Team Member Trainings
- Process Analysis and Improvement
- Customer Relations
- Advanced Communication
- Documentation Creation and Management
- Data Analysis
- Audit reporting
- Organization and Time Management
- Dependable and Responsible
- Self-Directed
- First Aid/CPR
- Expert Problem Solving
- Teamwork and Collaboration
- Analytical and Critical Thinking
Software
Certification
- Google Ads Search Certification - September 2021
- Google Ads Display Certification - September 2021
Timeline
Paid Media Specialist II - Shift Digital
08.2021 - Current
Concierge Agent/eMystery SME/Analytics SME - Shift Digital
06.2019 - 08.2021
Supervisor - Starbucks
04.2018 - 06.2019
Oakland University - Bachelor of Arts, Biology
- Google Ads Search Certification - September 2021
- Google Ads Display Certification - September 2021
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