Sarah Cwiek
West Bloomfield,MI
Summary
Dynamic Digital Media Manager with proven success at Shift Digital, enhancing brand visibility through strategic campaigns and optimizing conversion rates. Skilled in paid advertising and critical thinking, I trained teams to exceed expectations while managing budgets effectively. Passionate about fostering collaboration and driving impactful digital strategies.
Highly organized and detail-oriented Digital Media Manager successfully manages projects, plans productions and leads team. Experienced in budget management and client engagement.
Overview
6
6
years of professional experience
1
1
Certificate
Work History
Digital Media Manager
Shift Digital
02.2025 - Current
- Launched successful paid search campaigns using targeted keyword research and bidding strategies.
- Trained junior staff members on best practices for digital media management, fostering a culture of continuous learning and improvement.
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms.
SEM Specialist
Shift Digital
09.2021 - 02.2025
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
- Contributed to the development of comprehensive digital marketing strategies that incorporated SEM efforts alongside social media advertising for a holistic approach to online growth.
- Managed budget allocation across multiple channels, maximizing efficiency in ad spend distribution based on campaign goals.
- Consistently surpassed client expectations by delivering timely reports detailing campaign progress alongside insightful suggestions for improvement.
- Delivered comprehensive training sessions to junior team members, fostering a supportive learning environment that led to increased productivity among staff members.
- Minimized ad spend waste by identifying and eliminating underperforming keywords, ad groups, or campaign elements through regular monitoring and data-driven analysis.
- Identified growth opportunities through regular analysis of campaign performance data and industry trends.
- Enhanced brand visibility by creating engaging ad copy.
- Increased website traffic by implementing effective search engine marketing strategies.
- Managed search engine marketing budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Concierge Agent/Analytics SME, EMystery SME
Shift Digital
06.2019 - 09.2021
- Addressed customer inquiries with timely and professional responses via phone interactions.
- Assisted guests with special needs or requests, demonstrating empathy and understanding in every interaction.
- Provided exceptional customer service to diverse clientele, fostering an atmosphere of inclusivity and respect.
- Remedied issues quickly and effectively through active listening, conflict resolution, multi-tasking technology tools, and dynamic communication skills.
Education
Bachelor of Arts - Biology
Oakland University
Rochester, MI04-2017
Skills
- Paid advertising
- Conversion rate optimization
- Digital strategy
- Attention to detail
- Time management
- Teamwork and collaboration
- Organizational skills
- Critical thinking
- Verbal and written communication
- Microsoft Excel, Outlook, Word, & Powerpoint Proficiency
- Self motivation
Certification
- Google Ads Search Certified
- Google Ads Display Certified
Accomplishments
- Supervised team of 3 staff members.
- Documented and resolved turnkey inconsistencies which led to quicker audits, freer time, and performance improvements as demonstrated by KPIs.
- Collaborated with a team of 3 to launch a brand new client across multiple channels.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Digital Media Manager
Shift Digital
02.2025 - Current
SEM Specialist
Shift Digital
09.2021 - 02.2025
Concierge Agent/Analytics SME, EMystery SME
Shift Digital
06.2019 - 09.2021
Bachelor of Arts - Biology
Oakland University
Similar Profiles
Raegan NiedbalaRaegan Niedbala
Digital Marketing Consultant at Shift DigitalDigital Marketing Consultant at Shift Digital
Amanda TumeyAmanda Tumey
Digital Media Manager at Shift DigitalDigital Media Manager at Shift Digital
Jamie AgrestaJamie Agresta
Digital Marketing Campaign Specialist at Shift DigitalDigital Marketing Campaign Specialist at Shift Digital
Jeremy StybelJeremy Stybel
Vice President of Sales at Atlantis Financial GroupVice President of Sales at Atlantis Financial Group
Aryn WhetstoneAryn Whetstone
Dance Teacher at The Zone Dance CenterDance Teacher at The Zone Dance Center