SARAH DE OLIVEIRA
Summary
Results-driven merchandising professional with a strong track record in driving business growth, enhancing team productivity, and managing cross-functional projects. Skilled in strategic planning, stakeholder collaboration, and identifying market opportunities. Known for quickly adapting to new challenges and implementing innovative solutions. Trilingual in Portuguese, English, and Spanish, with proven strengths in negotiation, analytics, and leadership.
Overview
6
6
years of professional experience
Work History
Senior Licensing Manager, Accessories
Centric Brands
11.2022 - Current
- Manage a portfolio of licenses for accessories categories including jewelry, handbags, belts, cold weather accessories and small leather goods with annual revenue of $25M+.
- Develop and execute licensing strategies to drive sales and revenue growth through partnerships with key retailers and licensees.
- Negotiate licensing agreements and contracts to maximize profitability and brand exposure for accessory products resulting in a 15% increase in royalty revenue.
- Manage cross-functional teams to ensure timely delivery of licensed products from product development to marketing and distribution.
- Monitor and provide licensee performance and financials including yearly budget forecasts, conducting regular business reviews and implementing corrective action plans when necessary.
- Identify new licensing opportunities and potential licensees to expand the accessories business and increase revenue.
- Developed and maintained relationships with key licensing partners to secure rights and approvals for branded accessories resulting in a 25% account approval increase.
- Opened 3 new sales accounts by leveraging our licensing strengths which generated $150k in incremental sales within the first year.
Associate Buyer- Luxury & Premium Brands
Bare Necessities
06.2021 - 11.2022
- Manage and maintain 26+ global vendor relationships with large-scale yearly budgets of 20 million, while making strategic business decisions according to financial results.
- Supported Senior Buyers in executing product assortment strategies for luxury and premium brands, contributing to a 10% increase in sales revenue.
- Partnered with vendors to cancel $500k in receipts in order to create a more sku productive inventory plan to generate growth of 6% YOY.
- Track and analyze KPI's and present weekly sales data & action plans to senior leadership across teams.
- Handle OTB by tracking receipts, forecasting sales and optimizing budget plans to ensure plans are updated.
- Enhanced customer satisfaction by 18% by developing an optimization plan across all vendors and implementing an effective strategy companywide.
Assistant Buyer- Men's Lacoste & Tommy Bahama
Macy's Inc.
04.2021 - 06.2021
- Spearhead digital turn-in for 150 MCOM products weekly to go live onsite through the product life cycle.
- Manage project flow across all departments through collaboration with financial planning, marketing, and leadership teams.
- Assist Associate buyer in negotiating buying terms with vendors (price, quantity, delivery).
- Reconcile on order/ reorder / Return to Vendor (RTV) with receipt plan. Utilize ORV to update shipping log on weekly basis.
- Identify and maximize financial opportunities / minimize liabilities on total business.
- Run, analyze, and send weekly department and vendor selling reports, prep information for market.
Assistant Product Manager- Style & Co Denim
Macy's Inc.
03.2019 - 04.2020
- Lead & create a new process on excel to compare wash, fabric & color sales in order to implement sales analysis & business performance during development meetings.
- Present post milestone recaps, follow-ups, and findings on sales and competitive opportunities to Assoc, PMs, Sr PM, Directors, etc.
- Communicates with factories and PD counterparts (Product Manager, Design, Brand Management, Hong Kong Office, Vendors, Transportation and Buying Team) to execute development process and enhance the Merchandising partnership.
- Track orders to ensure timely delivery through PO reporting.
- Complete a competitive analysis/comp shop and present key findings on retail/market trend to Assoc, PM, and Design in order to influence merchant team.
Education
Bachelor's - Fashion Business Management, International Affairs & Business
Fashion Institute of Technology
New York, NYSkills
- Collaboration Across Teams
- Strong Numerical & Analytical skills
- Advanced Excel skills
- Strong Organizational Skills
- Proficient in Office365, Microsoft applications & Adobe Systems
- Proficient in media outlets; Twitter, Facebook, Instagram, Tumblr, Pinterest, YouTube & TikTok
Timeline
Senior Licensing Manager, Accessories
Centric Brands
11.2022 - Current
Associate Buyer- Luxury & Premium Brands
Bare Necessities
06.2021 - 11.2022
Assistant Buyer- Men's Lacoste & Tommy Bahama
Macy's Inc.
04.2021 - 06.2021
Assistant Product Manager- Style & Co Denim
Macy's Inc.
03.2019 - 04.2020
Bachelor's - Fashion Business Management, International Affairs & Business
Fashion Institute of Technology