SARAH ESPIEDRA
Miami,FL
Summary
Dynamic, collaborative and analytical marketing manager providing years of experience in brand development, boosting brand desirability and launching prestige products in the luxury industry.
Overview
6
6
years of professional experience
Work History
Marketing Manager Travel Retail Americas
Givenchy & Kenzo, LVMH
07.2023 - Current
- Mobilize and work in cross functional settings (commercial, financial, and education teams) to implement cohesive 360 campaigns aligned with brand strategy and budget
- Develop forecast proposals for Givenchy & Kenzo product catalog based on regional specificities, historical data and local strategy
- Create and deliver client presentations through effective storytelling approach to ensure excitement around novelties and encourage orders
- Lead discussions with HQ team to develop local and relevant brand strategy for the Americas to push growth of core pillar products in alignment with regional consumer profiles
- Create monthly sales reports shared with internal stakeholders to communicate on brand performance and share insights on gaps/opportunities in the region for effective decision making
- Define and implement market specific assortment recommendations by analyzing sales and collecting market insight
- Lead and manage visual merchandising team on all projects: seasonal updates and in-store executions
- Lead and manage trade marketing team on all projects to ensure timely & qualitative execution of events, ensuring sales goals are reached
- Plan, coordinate and execute Beauty Consultant Seminar in international locations with the goal of creating branded and immersive experiences.
Trade Marketing Specialist Travel Retail Americas
Givenchy & Kenzo, LVMH
06.2021 - 07.2023
- Define and manage an annual trade marketing budget of $150K to maximize brand awareness and aid commercial team in achieving sales targets
- Define and manage an annual visual merchandising budget of $110K to ensure proper execution of brand image in over 300 POS
- Lead and manage a visual merchandising intern, ensuring nourishment and career development through exposure and empowerment
- Monthly and quarterly analysis/reporting on launch results for over 50 activations per year
- Create and deliver marketing presentations to clients to secure novelty orders while embodying and pushing the brand vision.
Marketing Coordinator Travel Retail Americas
Givenchy & Kenzo, LVMH
03.2019 - 06.2021
- Leadership, coordination, and implementation of all trade activation projects followed by thorough reporting/analysis
- Proposed and monitored marketing mix strategies to build integrated and engaging consumer brand experiences at the POS
- Ensured proper execution of all visual and soft merchandising throughout the region according to brand vision & strategy.
Marketing Coordinator LATAM
Guerlain, LVMH
07.2018 - 03.2019
Education
Bachelor of Business Administration in Finance and Marketing -
University of Miami
Coral Gables, FL05.2018
Tel Aviv University
IsraelSkills
- Office 360
- PowerBi
- Creative & resourceful
- Effective Communication
- Problem-solving
- Brand Development
- Budgeting and Allocation
- Vendor Relations
- Data Analytics
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Marketing Manager Travel Retail Americas
Givenchy & Kenzo, LVMH
07.2023 - Current
Trade Marketing Specialist Travel Retail Americas
Givenchy & Kenzo, LVMH
06.2021 - 07.2023
Marketing Coordinator Travel Retail Americas
Givenchy & Kenzo, LVMH
03.2019 - 06.2021
Marketing Coordinator LATAM
Guerlain, LVMH
07.2018 - 03.2019
Bachelor of Business Administration in Finance and Marketing -
University of Miami
Tel Aviv University
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