Sarah Ewald
Los Angeles,CA
Summary
Experienced and innovative marketer with a strong ability to captivate target audiences, demonstrated by a track record of consistently boosting engagement levels. Adept at developing strategic marketing campaigns that resonate with consumers and drive brand awareness. Proficient in utilizing various digital marketing tools and platforms to optimize reach and impact. Passionate about creating compelling content that effectively communicates brand messaging and drives customer loyalty.
Overview
12
12
years of professional experience
Work History
Accounts Payable Specialist
CORE Community Organized Relief Effort
05.2021 - Current
- Entering and paying 100 invoices/month for domestic and international vendors
- Communicating payment timelines, updates and ETAs to internal stakeholders and external vendors
- Allocating invoice expenses using Excel pivot tables, concatenates, and VLOOKUPs
Audience Development Manager
Los Angeles Business Journal & San Fernando Valley Business Journal
01.2017 - 05.2021
- Designed and executed social media events promotional plan using Instagram, Facebook, and Twitter
- Acted as client liaison for group subscriptions that numbered 20-250 annual subscribers
- Created and sent automated email campaigns pegged to issues, events, and sponsored content
- Wrote collateral copy for B2B email campaigns, social media posts, cover wraps, and direct mail offers
- Created dashboards and monitored KPIs for website and mobile traffic
- Projected future monthly expenses against budgets, and completed postmortem project P&L statements
- Made strategic recommendations using the current engagement metrics to management team
- Created and adhered to marketing calendar for yearly events and special promotions
- Identified and explored new opportunities for audience expansion and revenue growth
- Ensured consistent messaging and branding across all print and digital marketing initiatives
- Managed weekly and biweekly print runs for 25,000 subscribers
- Validated print and digital audience metrics for quarterly CVC audits
Marketing Coordinator
Intrepid Investment Bankers
05.2015 - 12.2016
- Created regular Campaigner and Constant Contact email campaigns
- Analyzed KPIs of email campaigns for deal announcements and industry reports
- Wrote copy for social media posts, video scripts, and event invitations
- Delivered report on SEO success on Google, Yahoo and Bing for bankers and industries
- Performed QA testing on landing pages and sitemap for website redesign
Digital Operations Coordinator
The Hollywood Reporter
02.2013 - 07.2014
- Segmented user attributes using Sailthru and SilverPop to send targeted email campaigns
- Partnered with Editorial team to test email newsletter headlines for opens, CTRs, and bounces
- Provided weekly, monthly, and ad-hoc reports and PowerPoint presentation decks to management team
- Tracked and analyzed KPIs for website, email, and social media traffic
- Uploaded photo and video assets and updated copy into website backend
- Assisted in QA and UX testing for style vertical Pret-a-Reporter
Education
M.A. Journalism - Arts and Culture Reporting concentration, Print and Broadcast media focus
Craig Newmark Graduate School of Journalism At CUNY
New York, NY12.2011
B.S. Textile and Apparel Management - Apparel concentration, Art & Design minor
North Carolina State University
Raleigh, NC05.2009
Skills
- Salesforce
- Google Analytics
- A/B Testing
- MailChimp
- Comscore
- Drupal
- WordPress
- HTML
- Copywriting
- Photoshop
- Dreamweaver
Accomplishments
Increased social media referral traffic to website month-over-month by 66%+
Organized high-level meeting between management, China General Chamber of Commerce, and Chinese company heads
Named Employee of the Month for March 2018, September 2019, and November 2020
Planned and executed Drinks N’ Deals, Schmooze Cruise, and 5th Anniversary Party events for 25-500 VIPs per event
Languages
French
Limited Working
Timeline
Accounts Payable Specialist
CORE Community Organized Relief Effort
05.2021 - Current
Audience Development Manager
Los Angeles Business Journal & San Fernando Valley Business Journal
01.2017 - 05.2021
Marketing Coordinator
Intrepid Investment Bankers
05.2015 - 12.2016
Digital Operations Coordinator
The Hollywood Reporter
02.2013 - 07.2014
M.A. Journalism - Arts and Culture Reporting concentration, Print and Broadcast media focus
Craig Newmark Graduate School of Journalism At CUNY
B.S. Textile and Apparel Management - Apparel concentration, Art & Design minor
North Carolina State University
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