Sarah Fakhouri

Passionate creative with extensive experience in executing rebranding strategies, resulting in two million views and a 5,000 increase in social media followers at the house music event label startup MTRNM. Skilled in creative directing, compelling content, and strategic marketing initiatives, focused on maximizing brand exposure and revenue. Strong ability to collaborate effectively across departments, driving successful marketing campaigns.

Integrated Marketing Communications Campaign – Jewel Fit Ring 1 (Class Project) | UCLA COMM 148 | 2025 

• Orchestrated the conceptualization and strategic development of a fashion-first smart ring's marketing campaign.
• Engineered a comprehensive 35-page IMC plan with a strategically allocated $250K hypothetical budget across 8 diverse channels, optimizing resource utilization.
• Developed and executed the 'Spot the Spark' gamified discovery campaign, effectively driving user-generated content across key social and cultural events, enhancing brand engagement.
• Established and monitored KPIs, including UGC volume targets and conversion rates, resulting in the production of core campaign assets and achieving a top grade of A (97%).

Algorithmic Influence on Content Curation (TikTok Field Study) | UCLA COMM 100 | 2025

• Spearheaded a comprehensive 4-week field study utilizing a controlled burner account to investigate TikTok's content curation mechanisms.
• Architected a detailed protocol for searches, follows, likes, and saves, systematically capturing field notes and screen recordings to document algorithmic behavior., Applied advanced algorithmic curation and agenda-setting frameworks to dissect feed transitions from diverse content to a fitness-beauty pipeline, providing a nuanced understanding of content curation dynamics.
• Identified and documented recurring themes in content curation, authoring insightful findings on digital media literacy and safety-by-design principles.