Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Sarah Fernandez

The Bronx,NY

Overview

1
1
year of professional experience
1
1
Certification

Work History

Market Research Consultant

Academic Project
New York, NY
02.2025 - 05.2025
  • Executed semester-long consulting project to enhance operations and marketing for BMCC Bookstore.
  • Developed and distributed student surveys to collect data on shopping behavior and preferences.
  • Analyzed quantitative and qualitative data to uncover trends and actionable insights.
  • Compiled findings into strategic report and presented recommendations to stakeholders for increasing student engagement.

Brand Collaboraion

Academic Project
New York, NY
10.2024 - 12.2024
  • Conducted comprehensive research on Sony and PayPal, examining key stakeholders and market dynamics.
  • Collaborated with peers to formulate a strategic partnership proposal, addressing shared challenges and benefits.
  • Co-developed a joint brand identity with a collaborative logo and messaging strategy.
  • Presented a professional pitch simulation, showcasing potential impacts of the proposed alliance.

Digital Marketing Consultant

Academic Project
New York, NY
02.2024 - 05.2024
  • Developed a comprehensive digital marketing strategy for Surfing Goat Dairy during a semester-long team project.
  • Conducted a thorough website audit and proposed redesign to enhance user experience and brand consistency.
  • Created a detailed keyword map aligned with client objectives to improve SEO and paid search effectiveness.
  • Designed and launched Google Search and Display Ad campaigns, focusing on targeted audience engagement.
  • Evaluated existing social media strategies and provided actionable recommendations to boost engagement and reach.
  • Delivered a formal pitch presentation of the marketing plan and creative deliverables to stakeholders, simulating an agency-client interaction.

Education

BBA - Marketing Management

Baruch College
New York, NY
05-2026

Associate of Science - Digital Marketing

Borough of Manhattan Community College
New York, NY
01-2025

Skills

  • Market segmentation and analysis
  • Target marketing strategies
  • Consumer research methodologies
  • Competitive market analysis
  • Social media insights
  • Decision-making skills
  • Time management and organization
  • Leadership and supervision
  • Interpersonal communication skills
  • Team leadership
  • Public speaking proficiency
  • Research capabilities

Languages

Spanish
Native/ Bilingual

Certification

Certifications:

  • HubSpot: Digital Marketing
  • HubSpot: Email Marketing
  • HubSpot: SEO Certified
  • HubSpot: Social Media
  • LinkedIn: Market Research Foundations

Timeline

Market Research Consultant

Academic Project
02.2025 - 05.2025

Brand Collaboraion

Academic Project
10.2024 - 12.2024

Digital Marketing Consultant

Academic Project
02.2024 - 05.2024

BBA - Marketing Management

Baruch College

Associate of Science - Digital Marketing

Borough of Manhattan Community College

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Sarah Fernandez