Sarah Fernandez
The Bronx,NY
Overview
1
1
year of professional experience
1
1
Certification
Work History
Market Research Consultant
Academic Project
New York, NY
02.2025 - 05.2025
- Executed semester-long consulting project to enhance operations and marketing for BMCC Bookstore.
- Developed and distributed student surveys to collect data on shopping behavior and preferences.
- Analyzed quantitative and qualitative data to uncover trends and actionable insights.
- Compiled findings into strategic report and presented recommendations to stakeholders for increasing student engagement.
Brand Collaboraion
Academic Project
New York, NY
10.2024 - 12.2024
- Conducted comprehensive research on Sony and PayPal, examining key stakeholders and market dynamics.
- Collaborated with peers to formulate a strategic partnership proposal, addressing shared challenges and benefits.
- Co-developed a joint brand identity with a collaborative logo and messaging strategy.
- Presented a professional pitch simulation, showcasing potential impacts of the proposed alliance.
Digital Marketing Consultant
Academic Project
New York, NY
02.2024 - 05.2024
- Developed a comprehensive digital marketing strategy for Surfing Goat Dairy during a semester-long team project.
- Conducted a thorough website audit and proposed redesign to enhance user experience and brand consistency.
- Created a detailed keyword map aligned with client objectives to improve SEO and paid search effectiveness.
- Designed and launched Google Search and Display Ad campaigns, focusing on targeted audience engagement.
- Evaluated existing social media strategies and provided actionable recommendations to boost engagement and reach.
- Delivered a formal pitch presentation of the marketing plan and creative deliverables to stakeholders, simulating an agency-client interaction.
Education
BBA - Marketing Management
Baruch College
New York, NY05-2026
Associate of Science - Digital Marketing
Borough of Manhattan Community College
New York, NY01-2025
Skills
- Market segmentation and analysis
- Target marketing strategies
- Consumer research methodologies
- Competitive market analysis
- Social media insights
- Decision-making skills
- Time management and organization
- Leadership and supervision
- Interpersonal communication skills
- Team leadership
- Public speaking proficiency
- Research capabilities
Languages
Spanish
Native/ Bilingual
Certification
Certifications:
- HubSpot: Digital Marketing
- HubSpot: Email Marketing
- HubSpot: SEO Certified
- HubSpot: Social Media
- LinkedIn: Market Research Foundations
Timeline
Market Research Consultant
Academic Project
02.2025 - 05.2025
Brand Collaboraion
Academic Project
10.2024 - 12.2024
Digital Marketing Consultant
Academic Project
02.2024 - 05.2024
BBA - Marketing Management
Baruch College
Associate of Science - Digital Marketing
Borough of Manhattan Community College