Sarah Flowers
Broken Arrow,OK
Summary
Dynamic leader with a proven track record at Oral Roberts University, excelling in strategic marketing and community engagement. Spearheaded innovative enrollment campaigns and fostered significant growth, showcasing exceptional interpersonal skills and project management acumen. Achieved a 25% increase in employee volunteer engagement, demonstrating a blend of hard and soft skills essential for business development and strategic planning.
Overview
16
16
years of professional experience
Work History
Director of Enrollment Marketing
Oral Roberts University
Tulsa, OK
06.2024 - 12.2024
- in support of the university's aggressive growth goals, planned and executed recruitment marketing and communication efforts and events supporting all cohorts of students.
- Responsible for oversight of the development and deployment of digital, electronic and print communication efforts on behalf of residential undergraduate, graduate and international recruitment efforts.
- Supported External Affairs team and external vendors for SEO, agency work and social media campaigns.
- Analyzed and improved communication flow for undergraduate and graduate students as well as other key populations and influencers such as parents. Worked to build and cultivate interest of prospective students, which yielded more enrollments throughout and supported university growth goals.
- Worked internally to develop, and in collaboration with the External Affairs team and assigned vendors, on the creation of print collateral, website updates, digital media, and other electronic communication in support of recruitment and enrollment efforts.
- Cultivated the ORU brand in the minds of target audiences and worked to develop affinity toward the ORU brand by various audience. Gathered key metrics, feedback and surveys of stakeholders in order to execute desired outcomes. Provided clarity of voice in market, messaging, creative, and cohesive experience within recruitment.
Senior Community & Employee Engagement Specialist
BOK Financial
Tulsa, OK
11.2022 - 06.2024
- Promoted to senior community and employee engagement role due to exceeding expectations in prior role
- Led internal United Way campaign with responsibility to achieve a $1.5 million fundraising goal
- Collaborated with the Corporate Marketing team to produce creative direction and deliverables for theme and campaign events
- Collaborated with senior leaders to ensure successful fundraising, volunteer and employee engagement during the campaign
- Provided support to community relations managers in each market for their local United Way campaign including: campaign goal setting, creation of campaign reporting, training on OneCause auction software and other general support needed
- Managed and expanded employee engagement volunteer strategy
- Tasks included collaboration with nonprofit partner organizations to identify and coordinate volunteer events supporting community initiatives, organizing event logistics, promotion of volunteer opportunities to employees in the Tulsa market by way of creation of articles on company intranet
- Expansion of the volunteer strategy resulted in a 25% increase in employee volunteer logged hours from prior year
- Managed, developed, and executed (including writing and editing copy) for print, social media and internal communication plans
- Effectively communicated with a variety of employees (executive leadership team, senior leadership team, and general employee base) to ensure successful implementation of strategically identified events, initiatives, and other functions
- Reimagined and developed updated strategy for internal video series highlighting charitable support of nonprofit organizations and featuring employee involvement across the enterprise
Community Engagement Specialist
BOK Financial
Tulsa, OK
08.2021 - 11.2022
- Served as lead for all data and reporting modules of Cybergrants (log hours, event management, board or committee service, and grants management)
- Supported team initiatives through communication and distribution of data among team members, employees, and leaders throughout the enterprise
- Managed internal video series highlighting companywide charitable support of nonprofit organizations and featuring employee involvement enterprise wide
- Created and managed employee engagement volunteer strategy
- Managed special events for Tulsa market using independent authority and financial responsibility of budgeted events
Director of Foundation & Individual Giving
Folds of Honor Foundation
Owasso, OK
01.2020 - 07.2020
- Developed and executed personalized strategies for individual donors
- Emphasized the identification and cultivation of major donor prospects, utilizing 1-on-1 visits, agency activities and events, and development staff to achieve growth targets
- Managed a personal portfolio of donors, developed and implemented strategies to move these prospects towards established goals
- Measured, tracked and reported progress against revenue targets and other established metrics (such as new donors, retained donors, cultivation moves, etc.)
- Managed Grant Writer and grant process and procedures
- Managed Recurring-Giving Program including prospecting, cultivation and stewardship of new and existing Wingman
Communications Specialist
Saint Francis Health System
Tulsa, OK
09.2019 - 01.2020
- Coordinated, developed, and promoted various strategic marketing, public relations and communications on behalf of Saint Francis Health System
- Collaborated with the Corporate Communications director to execute internal and external communications strategies
- Wrote and sent news releases to local media outlets proactively about activities occurring within Saint Francis Health System
- Supported executive director of corporate communications and Saint Francis Health System marketing department by assisting with coordination of health system wide events
Regional Philanthropy Officer
American Red Cross
Tulsa, OK
12.2018 - 09.2019
- Managed an assigned portfolio of corporate, family and individual foundation donors, as well as prospects with intent to deepen relationships
- Responsible for a minimum annual fundraising goal of $650,000 including both renewable gifts and new incremental revenue
- Worked with Northeast Chapter Board of Directors and other leadership volunteers to identify, cultivate, solicit and steward appropriate donors
- Cultivated, solicited and stewarded support from corporations and foundations to meet annual fundraising goals
Donor Development Officer
American Red Cross
Tulsa, OK
12.2017 - 12.2018
- Developed and executed strategy for qualifying donors in extensive donor discovery, retention and growth of donor contributions
- Managed an assigned portfolio of donors and prospects with intent to discover donor potential
- Responsible for a minimum annual fundraising goal of $350,000 tied to a blended portfolio including both renewable gifts and new incremental revenue
Bike MS Manager (OK and AR)
National Multiple Sclerosis Society
Tulsa, OK
06.2016 - 11.2017
- Selected and promoted to oversee management of Bike MS which is the organization’s signature fall fundraising event
- Led a team of three focused on coordination and execution of project management, strategic planning and partnership cultivation covering OK and AR
- Strengthened the partnership with Ben E
- Keith Company, resulting in an annual $10,000 food expense reduction
Development Manager
National Multiple Sclerosis Society
Tulsa, OK
08.2013 - 06.2016
- Coordinated and executed the strategic planning, project management and volunteer management for multiple signature fundraising events
- Partnered closely with donors to envision, develop and implement specific fundraising events aligned with individual donor and group intentions
Resource Coordinator
Big Brothers Big Sisters of OK
Tulsa, OK
06.2009 - 08.2013
- Developed and executed recruitment plans targeting volunteers for the Big Brothers Big Sisters’ school-based and community-based mentoring programs
- Identified new community partnerships at area corporations focused on the recruitment of mentors and volunteers
Education
Bachelor of Arts - Psychology
Oral Roberts University
Tulsa, OK05.2001
Skills
- Strong Interpersonal Skills
- Community Engagement
- Strategic Marketing
- Business Development
- Event Management
- Effective Public Speaking
- Project Management
- Strategic Planning
- Verbal and Written Communication
- Grant Proposal Development
- Enrollment Management
- Collaborative Problem-solving
References
Available upon request
Timeline
Director of Enrollment Marketing
Oral Roberts University
06.2024 - 12.2024
Senior Community & Employee Engagement Specialist
BOK Financial
11.2022 - 06.2024
Community Engagement Specialist
BOK Financial
08.2021 - 11.2022
Director of Foundation & Individual Giving
Folds of Honor Foundation
01.2020 - 07.2020
Communications Specialist
Saint Francis Health System
09.2019 - 01.2020
Regional Philanthropy Officer
American Red Cross
12.2018 - 09.2019
Donor Development Officer
American Red Cross
12.2017 - 12.2018
Bike MS Manager (OK and AR)
National Multiple Sclerosis Society
06.2016 - 11.2017
Development Manager
National Multiple Sclerosis Society
08.2013 - 06.2016
Resource Coordinator
Big Brothers Big Sisters of OK
06.2009 - 08.2013
Bachelor of Arts - Psychology
Oral Roberts University
Similar Profiles
Anya SteinmetzAnya Steinmetz
Nursing Tutor at Oral Roberts UniversityNursing Tutor at Oral Roberts University
Ali JewellAli Jewell
Library Assistant at Oral Roberts UniversityLibrary Assistant at Oral Roberts University
Michiah JonesMichiah Jones
Music Production Live Audio Intern at Oral Roberts UniversityMusic Production Live Audio Intern at Oral Roberts University