Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Sarah Ford

Cincinnati

Summary

Accomplished senior living sales professional with a track record of driving regional occupancy and revenue growth through strategic planning and effective team leadership. Skilled in managing multi-million-dollar business revenue goals and enhancing sales efficiency across diverse markets. Proven ability to cultivate strong client relationships, develop sales leaders, and utilize data-driven insights to surpass sales and revenue objectives.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Regional Director of Sales

Provision Living
10.2022 - Current
  • Responsible for hitting and exceeding the occupancy goals of 12 communities across Michigan, Ohio, and Kentucky.
  • Increased my regional occupancy by 20% in 12 months.
  • Train, support, hire, and develop sales directors at each of my communities as well as support the Executive Directors in disciplinary action and coaching as needed.
  • 4 of my 12 communities hit 100% with wait lists with no lost revenue days since they joined my region 12 months ago.
  • Increased inquiry to tour conversion rates from 24% to 35% from 2024-2025.
  • Increased occupancy of my 3 focus communities by 50%, 30%, and 25% to meet/exceed their budgeted occupancy and revenue goals over the last 12 months.
  • Develop and plan strategic quarterly marketing plans for each community to meet and exceed their specific occupancy and revenue budgets.
  • Run weekly and bi-weekly sales strategy calls with the Executive Director and Director of Sales to strategize on lead follow-up, post-tour follow-up and moving the business forward.

Community Specialist

StoryPoint
06.2018 - 09.2022
  • Lease up community, worked pre-open on resident deposits for the community with a focus on Independent Living.
  • Community opened with 40 depositors in December of 2019.
  • Responsible for the occupancy of a 204 unit building with a monthly move in goal of 10.
  • Hit 50% occupancy after 18 months during the height of the Covid pandemic.

Director of Sales and Marketing

Brookdale
06.2015 - 06.2018
  • Handled inquiry calls and manage lead database to achieve monthly goals set by census calculator.
  • Conducted tours of the community to prospects and/or their families.
  • Created a sales “culture” among the front-line team by holding monthly contests to get everyone excited to be part of the sales process.
  • Managed the Sales Counselor who was a full-time associate.
  • Planned and executed weekly outreach in the local community and among health care professionals to drive referrals.
  • Completed a quarterly marketing blueprint with the focus of increasing occupancy and revenue utilizing various strategies and goals.
  • Planned and implemented events within the community and externally to increase brand awareness.
  • Trained new sales managers in the Cincinnati/Dayton networks.
  • 100% of community fees collected since June 2015.
  • NOI increased by 300% since starting in June 2015.
  • Increased census from 80.2% in June 2017 to 96.7% as of December 2017.
  • Ranked #10 in 2016 out of 1,100 sales managers for Brookdale for the highest number of move-ins for the year and won a cruise with top 74 sales managers with Brookdale’s VP of Sales and Marketing.

Sales Manager

Brookdale Springdale
06.2013 - 06.2015
  • Coordinated and completed all activities needed for a sale and convert deposits to move-ins.
  • Built relationships with current and new referral sources in the healthcare field.
  • Managed the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community’s services.
  • Maintained/improved occupancy level in community according to business plan.
  • Completed and updated annual sales plan to drive revenue.
  • Represented community and increase awareness through outside events, professional events, and community involvement.
  • 100% occupancy with no lost revenue days for 3 months in 2015.
  • 100% of community fees collected since June 2013.

Sales Counselor

Brookdale Deer Park
11.2011 - 05.2013
  • Handled inquiry calls and conducted tours of the community to prospects.
  • Assisted incoming residents with both the move-in paperwork and coordinated the move.
  • Completed trimester plans with Sales Director.
  • Coordinated internal and external events.
  • Assisted Sales Director in increasing occupancy from 86%-100% from December 2012-March 2013.
  • Promoted from Marketing Coordinator to Sales Counselor in February 2013.
  • Helped community exceed budgeted NOI for 2012.

Sales Manager

Brookdale Finneytown
05.2010 - 10.2011
  • Responsible for external and internal business development.
  • Conducted tours of community to prospects and their families.
  • Assisted prospects with move-in paperwork.
  • Increased occupancy by 14% in eight months.
  • Developed trimester plans for community.
  • Partnered with the Executive Director in planning events for professional referral sources and prospects.
  • Built relationships with current referral sources as well as establishing new partnerships.

Education

Bachelor of Business Administration - Marketing

University of Cincinnati
Cincinnati, Ohio

Skills

  • Salesforce, Aline, and Welcome Home, as well as Point Click Care and MatrixCare
  • Relationship building
  • Sales planning
  • Business development
  • Brand awareness
  • Customer satisfaction
  • Strategic marketing
  • Sales strategies
  • Sales coaching
  • Performance evaluation and monitoring
  • Revenue growth
  • Revenue generation

Certification

Certified Dementia Practitioner, CDP

Timeline

Regional Director of Sales

Provision Living
10.2022 - Current

Community Specialist

StoryPoint
06.2018 - 09.2022

Director of Sales and Marketing

Brookdale
06.2015 - 06.2018

Sales Manager

Brookdale Springdale
06.2013 - 06.2015

Sales Counselor

Brookdale Deer Park
11.2011 - 05.2013

Sales Manager

Brookdale Finneytown
05.2010 - 10.2011

Bachelor of Business Administration - Marketing

University of Cincinnati

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