Sarah Glasson

• Developed the US commercial launch strategy, inclusive of thought leader engagement, speaker bureau identification/training, P2P programming/sales force preparation, and congress-related workstreams ensuring strategic alignment
• Engaged with key thought leaders in preparation for launch through the planning and execution of co-creation and advising activities
• Partnered with external stakeholders and agency partners to create launch execution plan strategy to create awareness and educate HCPs on the use of a treatment option for the appropriate target patient
• Collaborated with key internal medical and marketing stakeholders to prepare for cohesive, thoughtful launch approach.

US Execution Playbook: Tasked with strategically revising the US Execution Playbook including: development, rollout, measurement and ongoing OCM

• Developed strategy and execution of quant and qual feedback from all teams across LUSA, summarized results and presented solutions to BoM for implementation
• Led tiering process updates, developed tiering process resource for visibility and understanding of process
• Key member of working group to implement new capacity tool of “points”
• Incorporated two new teams within the 2023 US Execution Playbook- leading to increased visibility and clarity for brand support across tiers
• Recognized the need for an exception process for central teams to manage capacity, worked across and partnered with teams to develop improved, automated exception process
• Created OCM template and developed OCM plan for US Execution Playbook and points adoption
• Presented to multiple BUs, VPs and Sr. teams and brand teams for one-off training
• Developed “Train the Trainer” presentation to train agile coaches, SALs, editors, PMs on new points process, subsequently trained the groups to cascade
• Gathered, reviewed, and analyzed metrics that informed the decision to move tier 3 brand work to LCCI, allowing LUSA to repurpose tier 3 talent to higher tiered brands

Agile Coach- Supported NBU Megapod through the agile process, providing guidance on process and prioritization

• Developed and led H2H execution plan including kick-off operational risk plans, change control approval and partnered with Sr. Leaders during weekly Clear the Path meetings
• Increased throughout 2x in the month of May 2023
• Coached PM, SAL and HCP LEP owner
• Partnered with agile coaches to improve overall agile training to simplify the process for increased adherence and understanding, ultimately improving throughput.

· Launch Learnings Project

• Conducted 18 listening labs over the course of 3 weeks to understand best practices across launches, proposed solutions to BoM and ultimately carried them through, focusing on Veeva and launch template toolkits that will improve launch effectiveness throughout the affiliate.
• Led a group of SMEs and designers for toolkit development
• Led Veeva updates and consulted with lead teams as needed, piloted thru Zepbound launch
• OCM – trainings to PMs, SALs, and launch teams
• Conducted listening labs and subsequent solutions with TZPO to improve team health

• Served as primary partner to Marketers during business planning; coordinated across external agencies and LMS peers to create initial Master Backlogs, a brand’s comprehensive tactic and claim list across all customer groups - planned and executed within sprints, reviewed regularly to ensure tactic plans align with current strategy, priorities, and external factors/influences
• Partnered with brand and agile team to lead strategic planning and execution of brand’s tactical solutions through agile workflows
• Advised brands on capacity and Medical and Regulatory resource utilization and provided proactive solutions through deep understanding of internal process, procedures, and systems
• Ensured planning and execution aligned with the US Execution Playbook, provided solutions to stay within limits while meeting strategic goals in addition to managing current resources through quarterly evaluation to align with brand strategy
• Developed sprint calendars and organizational tools to facilitate sprint planning and execution to achieve in-market dates subsequently coached external and internal partners on agile best practices, tools, and execution
• Partnered with Marketers to translate Omni HCP media plans into campaign plans for non-personal promotion and oversee implementation and execution
• Led pilot launch initiative while assuming marketer responsibilities related to the development and management of the brand’s Launch Execution Plan
• Supported brands as a launch subject matter expert, advising on best practices and implemented novel solutions
• Member of LMS New Initiatives cross-functional team tasked with developing and rolling out new initiatives such as agile and Wrike, influencing process change across the Lilly USA organization
• Responsible for the testing, development, and organizational transformation of the methodology to create and manage LUSA brand backlogs, subsequently developed implementation user guide
• Member of Wrike Governance Committee.

• Oversaw Emgality’s tactical plan while partnering with marketing associates, agency partners, and cross-functional teams from tactic initiation to execution
• Proactively problem-solved to ensure defined tactic plans are executed with speed, minimal rework and within CIQ processes and procedures
• Led Emgality Migraine and Emgality Cluster US product launches, subsequently received 2018 Marketing Excel Award for Emgality Migraine launch
• As the first unlocked launch Account Manager, developed Emgality Migraine change control launch plan, which has been used as the blueprint for subsequent US product launches across Lilly USA
• Acted as launch SME and unofficial consultant across Lilly USA through training sessions and shared learnings
• Developed launch improvement resources and tools to manage LEP and shared best practices including Launch 101 Deck and Veeva LEP capability
• Participated in MCE/AM pilot project which resulted in 95%+ on time execution and influenced improvement of MCE SOPs
• Identified opportunity to increase speed and productivity related to requirement of project briefs and origination tactics, subsequently influenced process update
• Developed various tools to improve upon current processes including: MPO/AM tactic initiation template, expedited review request template, MIA PCA tracker, LMS tactic progress tracker, MCE tactic tracker, project initiation checklist (ongoing).

• Led a cross-functional team to develop and execute the congress strategy for Verzenio (pre and post launch)
• Developed and executed the tactical plan for 13+ congresses, including 3 of the largest oncology congresses in the US
• Oversaw the execution and coordination of all congress-related initiatives, including product theaters, TL events, sales force training and communications
• Provided strategic guidance to agency partners to ensure congress solutions accomplished congress objectives while delivering an exceptional customer experience
• Co-led efforts to prepare and execute two launch execution plans (LEPs) for Verzenio.

• Responsible for the coordination and integration of operational procedures and processes within the Marketing Operations Hub
• Led and facilitated effective partnerships with brand teams, agency partners, external vendor partners and cross-functional reviewers
• Provided proactive, comprehensive planning and tracking support for tactical execution and retirement
• Used expertise to provide operational solutions and recommendations that are aligned with CIQ procedural requirements
• Partnered with MIAs and business partners to identify and share best practices across teams; created and distributed weekly best practice communication
• Oversaw prioritization of tactics on brands’ PCA schedules, and coordinated PCA meeting timelines to ensure brand priorities are met
• Provided recommendations to improve execution within Key Content, PCA, and FCAP processes
• Escalated operational and relationship concerns as necessary to brand management team, Hub, CIQ and SMO support functions
• Created PCA tracker used across all bio-medicine brands
• Partnered with CIQ and Marketing Operations Directors to create and facilitate specialty brands Decision Rights best practices forum
• Specific brand experience includes Alzheimer’s platform- Sola and Amyvid, Forteo and Strattera.

• Acted as project manager for Baricitinib product launch
• Collaborated with internal team and vendors to determine launch tactics, timelines, and interdependencies among all key work streams
• Led weekly team meetings with key marketing and medical launch leaders
• Utilized Microsoft Project to effectively manage launch tactics
• Provided visibility into launch status with cross-functional dashboards in order to manage progress and escalate potential risks.

• Acted as internal Operations and Human Resources team leader and resource
• Led and executed digital marketing tactics across diverse industries while meeting timelines and adhering to budget guidelines
• Led creation of internal processes and company documents for internal training and onboarding
• Collaborated with the internal team to identify strategies and solutions to best meet the client’s needs
• Led internal daily Operations and Account team meetings to prioritize timelines and project status
• Developed and implemented company SOPs to increase repeatability and efficiency
• Improved and managed company resource allocation and forecasting tools across all departments
• Developed company invoicing and tools to effectively manage budgets across all clients
• Served as a valued member of the Leadership Team.

• Built strategic partnerships with pharmaceutical companies by successfully implementing peer-to-peer marketing tactics
• Applied project management methodology to execute projects from the initiating and planning phases through the closing phase while adhering to individual brand standards
• Provided oversight and consultation to team’s Account Executives and Project Administrators
• Led internal cross-functional teams to meet legal, regulatory and compliance standards in the delivery of marketing deliverables within budget and time constraints
• Acted as onsite lead during project execution at a variety of program types including trainings, advisory boards, association meetings, videoconferences, and live speaker programs
• Developed and executed client-based compliance reporting
• Developed and trained sales representatives on peer-to-peer tactics
• Managed client’s overall brand Statement of Work including budget, invoicing, and internal and external scope changes
• Partnered with Account Directors to assist client with the development and management of their overall tactical and branding plan
• Led internal and external team meetings on a weekly basis
• Developed training and sales force communications on behalf of client
• Served as an internal Peer Mentor
• Served as a member of Motivation Committee.

• Assisted college partners and clients in the development of strategic marketing and communication plans and solutions
• Acted as liaison between client and creative team to efficiently produce marketing materials
• Developed marketing plans and materials that effectively aligned the client’s goals with the university’s strategic plan
• Planned and implemented extensive marketing and publicity plan for Purdue’s Homecoming week
• Served as a member of internal brand team responsible for launching of Purdue campaign
• Acted as Marketing and Media liaison for the Indiana State Fair and Office of Special Events
• Developed and maintained status reports, creative briefs, initiation forms, and meeting follow-ups.

• Acted as the liaison between internal staff and key account contacts
• Facilitated collaboration between copywriters and art directors to ensure the efficient completion of projects
• Assisted in the development and implementation of marketing communication strategies
• Calculated and developed monthly and quarterly public relations reports
• Planned and managed client events, including golf outings, banquets, trade shows and award ceremonies
• Served as Production Coordinator for offset, digital, and web printing, in addition to trade show and marketing materials
• Researched print materials and specs to develop RFQs, and subsequently award production projects to vendors while managing budget and timeline
• Attended press checks and approved press proofs
• Led communication between client contacts and media representatives
• Planned and implemented numerous clients’ annual print media calendars within budget constraints.

• Executed advertising programs for real estate companies and agents
• Understood clients’ objectives and desired target audience to select the most effective print vehicles
• Partnered with Sales Executives to maintain relationships with clients and increase ad spending through re-solicitation reports
• Assumed full responsibility for the scheduling of clients’ advertising programs with Enterprise, Celebro and Homescape systems
• Created ad copy for clients within budget constraints.

• Executed advertising and promotional programs for Fortune 500 companies, such as General Mills, Land O’ Lakes, and ConAgra
• Developed promotional and advertising strategies while implementing the SmartSource Portfolio of free-standing insert and in-store vehicles in addition to creating store and target demographic programs
• Partnered with Account Director to develop client proposals, presentations, and analyses of current and future programs
• Tracked ConAgra’s fiscal budget of their Snacks Division by providing monthly spending reports
• Analyzed success of programs through IRI data and internal research tools of SmartNet and SmartMatrix
• Developed extensive research report for Land O’ Lakes’ target consumer of Generation X and Y.