Sarah Grundy
Rotonda West,FL
Summary
Knowledgeable and highly skilled professional with an eclectic background in communication-intensive fields including healthcare, research, clinical medicine, science, management, media, beauty, and content geared for ROI.
Overview
30
30
years of professional experience
Work History
Health Editor, Publishing, and Community Manager
Mel Robbins 143 Studios and APFM
01.2024 - Current
- Propose new revenue streams, rehabilitate workflows, develop data analysis reports, and quality assurance reviews
- Research, edit, and write trending health, wellness, and medical articles driven to perform as featured snippets with SEO in the AI-driven algorithm
- AP, APA, and AMA format, abiding by strict journalistic standards
- Publishing 3 lengthy, meticulously edited articles weekly
- High-yield SEO medical and health content, pitches, and news topics
- Source and interview health experts to support geriatric topics
- Manage the evergreen health and medical article library
- Intensive editing, writing and researching for articles on geriatric medicine
- Fact-checking highly technical articles on pharmacology and medications according to FDA guidelines
- Top-5 manager of community in live course content and intensive communications for a new 6-month course by Mel Robbins
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality and high-yield work
- Enhance quality by diligently proofreading and editing articles for grammar, spelling, and consistency
Senior Copywriter, Lead Editorial Writer, and Strategist
Estée Lauder at TCG, Creative Agency
01.2021 - 01.2024
- Data-driven content: concept, ideate, and collaborate to create compelling campaign assets
- Produced 100 campaign assets weekly alongside the creative team
- Lead editorial writer with highly technical, scientific storytelling subject to legal reviews, while achieving strong performance
- Edited and perfect data-driven copywriting with SEO strategies, audience insights, trends, and ROAS, while prioritizing storytelling excellence
- Produced at a high level in a highly collaborative, fast-paced environment with stringent turnaround times and extensive legal review processes
- Mastering highly technical, science-rich campaigns
- Executed an omni-channel and platform approach that powerfully reached the target market
- Utilized A/B testing and conducted legal copy briefings
- Lead copywriter for regular new product launches within stringent deadlines
- Collaborated with the design team to create visually appealing and effective ad campaigns
- Wrote social media outreach posts on both informational and promotional topics
Copywriter, Community Brand Manager, and Events Manager
L'Oréal
01.2017 - 01.2021
- Wrote copy and led the social brand voice, mission, and image
- Editorial, paid media campaigns, and organic social strategy
- Managed community and guided user content daily for use on all platforms
- Wrote editorials and copy for events, blogs, awards, campaigns, and strategy
- Managed and sourced brand/influencer partnerships
- Marketing to consumers via a live pop-up shop and throughout the digital ethos: campaigns, paid media, organic social, email marketing, and direct email
- Reviewed and edited final copy for accuracy and to correct grammar errors
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms
Talent Acquisition Consultant, and Script Writer
Bullhorn
01.2016 - 01.2017
- Lead TA for a series of fast-paced, strategy-rich global recruitment efforts for a highly skilled CRM software company known for its culture and niche needs
- New hires included Infrastructure roles, product marketing, solutions engineers, UX/UI, and c-suite staff to entry-level
- Full Cycle Recruitment: passionately attracted skilled new additions, broadened lines of communication with upper-level executives, conducted interviews, negotiations, offers, detailed, and designed job descriptions plus career progression
- Script Writing: UK team articles to build the bridge between TA and marketing team in the US market
- Developed scripts for recruitment efforts
- Maintained compliance with all relevant employment laws during the recruitment process, mitigating risks to the organization
- Implemented data-driven decision-making processes in talent acquisition efforts, continuously optimizing for success
Certified Clinical Oncology Researcher, and Research Specialist II
University of Pennsylvania | Abramson Cancer Center | Perelman School of Medicine
01.2013 - 01.2016
- Led and directed all regulatory matters with the FDA, IRB, CTSRMC, and CMROI
- Led and directed audits and grant renewals for up to ten active research studies
- Led scriptwriting for end-of-life counseling, counseled cancer patients on Advance Directives, and recruited thousands of members for a clinical research study
- B2B development and collaboration to grow cross-functionality and UPENN, HUP, and UPHS teams.
- Established partnerships with external organizations to facilitate collaborative research efforts
- Developed comprehensive research reports, providing actionable insights to stakeholders
Retina Surgical Scribe, and Clinical Assistant
Wills Eye Hospital, Mid-Atlantic Retina
01.2012 - 01.2013
- Right hand "assisting with injections, surgeries, and consultations
- Drawing up medications sterilely, sub-tenon, steroid, intravitreal, tap and inject, Cryo, LIO laser, Pascal laser
- Meticulous chart documentation: CPT and diagnosis coding according to regulation
- OSHA-certified for urgent care, such as seizures, falls, shock, stress reactions, anxiety, and loss of consciousness
- Full work-up: medical history, visual acuity, IOP with tono pen and Goldman
- DFE, blood pressure, pupils, slit lamp, confrontation fields, anterior segment exams
- Briefing patients that meet inclusion criteria on research studies, introducing them to protocols, and working as a team to bring in new compliant study patients
- Led and solely ran a new Uveitis clinic alongside Dr. Rajiv Shah
- Demands included flexibility, adaptability, and production at a high level in a constantly changing environment
- Led chemotherapy monitoring, intensive treatments, complicated testing demands, and late evening hours alongside a group of surgeons
- Worked as part of a close-knit team where constant communication and interpersonal skills with various personalities were required (fellows, technicians, research coordinators, observers, interns, attending physicians, management, billing, drug representatives, and CEO's)
- Collaborated with Dr. Arunan Sivalingham and Dr. Joe Maguire to compose a congratulatory letter for Dr. Jerry Shields for winning a Castle Connolly Award
- ABC Television commercial collaborations with retina surgeons on staff
- Sanitized, restocked, and organized exam rooms and medical equipment
- Improved patient satisfaction by handling queries and concerns with empathy and professionalism
Medical Communications Specialist
American Nutriceuticals
01.2011 - 01.2012
- Assisted in clinical trials and medication-formulation research for rare bone cancers
- Coordinated and organized speakers for a Denver seminar, bringing more than 100 physicians from around the globe
- Led communications, speechwriting, and transcripts composed of live presentations for the Cancer Cascade Physicians Seminar in Denver, CO
- Organized Dr. Hamer's presentations pre-speaking engagement prep
- Psychology and its effects on Cancer were presented featuring Dr. Scott Peck, MD, Dr. William Glaser, MD, Dr. Ryke Geerd Hamer (Psychology, emotion, and cancer research for publication)
- Due to my outreach, we saw a record-breaking $10,000 revenue gain from sales at the seminar and up to $1M raised for research
- I led the creation of patient nutritional profiles based on electro-dermal screening, meridian stress tests, and consultations
- Reviewed and wrote a two-page advertisement in Positive Change Magazine
- Created flyers and web design
- Built relationships with clients, patients, and organizations for advancement opportunities
- Worked closely with world-renowned cancer specialist Bill Coury. A bone cancer survivor, as read about in Body Electric by O'Becker. He helped pioneer cancer care in the US, Cuba, and Cabo.
- Followed all company policies and procedures to deliver quality work
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution
Freelance Journalist
New York Times and other
01.2000 - 01.2012
- Led medical writing and extensively edited editorials
- Composed transcripts for Dr. Ricki Pollycove on DAN doctors, gynecology, bio-identical hormones, autism, integrative medicine, psychological therapy, and prescriptions
- Research and editorial writing for NYU's Peter Cohn for his Power and Control: Domestic Violence in America documentary
- Editorial, journalism, photography, and advertising for Bloomberg Radio, The New York Times, CBS MarketWatch, NBC's Today Show, ABC, CBS, Fox, NY1, 1010 WINS, Bill O'Reilly, and CNBC news
- Participated in pre- and post-production writing for The History Channel with Red Marble Media and renowned storm chaser George Kourounis
- Editorial and transcripts for films including Where's the Party, Le Morte d'Arthur: King Arthur and the Knights of the Round Table, Power and Control: Domestic Violence in America, The Gift of Peace featuring Amy Smart and Mia Farrow, as seen in Peaceful Warrior with Nick Nolte
- Publishing print articles for Jaguar's new Land Rover launch, CBS Food Reviews, and interviews with famous chefs nationwide
- Travel writing for Top Travel Story on Canada's Orato
- Co-authored and researched for an optical imaging study on breast cancer
- Lymphoma and Breast Cancer optical imaging studies managing coordinator and communications director, conducted through collaborations at Abramson Cancer Center
- Conducted and prepped near-infrared spectroscopy with low-powered lasers to obtain measurements of lipid, water, and hemoglobin scattering properties of breast tissue
- Consented and informed newly diagnosed breast cancer patients about the details of the studies
- Prepared solid and liquid phantom measurements for experiments
- Teamed with physicists to operate a Generation 3 optical imaging instrument to yield image reconstruction
- Worked closely with physicians, researchers, and physicists to keep studies funded and approved according to federal regulations
- Lead liaison for breast cancer studies in the Rena Rowen Breast Center and Abramson Cancer Center
- Built new collaborations with the Integrative Oncology working group and surgical and medical Oncologists
- Wrote, edited and produced stories for Internet and digital channels
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation
Ophthalmic Assistant
Center for Sight, Dr. Connie Dong
01.1995 - 01.2012
- Prepped patients for optometrist and retina surgeon examinations
- Meticulous chart documentation: CPT and diagnosis coding according to regulation
- Full work-up: medical history, visual acuity, IOP with tono pen and Goldman
- DFE, pupils, slit lamp, confrontation fields, anterior segment exams
- Trained new ophthalmic assistants on proper techniques for conducting examinations, resulting in a more efficient clinical staff overall
- Administered eye medications for dilation and treatment
Education
Editing Certificate -
The Society For Editing
2024
Storytelling, Editing, and Publishing -
UCLA
12.2023
Clinical Research Certification -
University of Pennsylvania
Philadelphia, PA12.2015
Certification -
Institute For Integrative Nutrition
2018
Bachelor of Arts -
Drexel University
Philadelphia, PA12.2013
Bachelor of Arts - Communications And Psychology
Marymount Manhattan College
NYC, NY12.1999
Skills
- Team Leadership
- Strategic Thinking and Timelines
- Concept Development
- Verbal and Written Communication
- Complex Problem-solving
- Deadline and Data-driven
- Content Planning and Writing
- Relationship Building
- Community Relations
- Copywriting and Editing
- Creative Storytelling
Accomplishments
- Collaboration between the Integrative Oncology Departments and Oncology at Abramson Cancer Center, UPENN, was established.
- I am a record-breaking, high-performing, and award-winning copywriter.
- Efforts helped grow a 72% increase for a seeding brand in six months.
- Pre-production and post-production film work that helped pass a significant bill and for Habitat for Humanity garner national media coverage.
- I was awarded for leading a team in a paid media campaign to raise money for a Children's First organization.
- A Better World for Children, hosted at the Pines in Sarasota, was featured in a full-page article in the New York Times and HeraldTribune.
- I assisted in developing a Generation 3 optical imaging instrument to yield improved breast cancer image reconstruction.
Timeline
Health Editor, Publishing, and Community Manager
Mel Robbins 143 Studios and APFM
01.2024 - Current
Senior Copywriter, Lead Editorial Writer, and Strategist
Estée Lauder at TCG, Creative Agency
01.2021 - 01.2024
Copywriter, Community Brand Manager, and Events Manager
L'Oréal
01.2017 - 01.2021
Talent Acquisition Consultant, and Script Writer
Bullhorn
01.2016 - 01.2017
Certified Clinical Oncology Researcher, and Research Specialist II
University of Pennsylvania | Abramson Cancer Center | Perelman School of Medicine
01.2013 - 01.2016
Retina Surgical Scribe, and Clinical Assistant
Wills Eye Hospital, Mid-Atlantic Retina
01.2012 - 01.2013
Medical Communications Specialist
American Nutriceuticals
01.2011 - 01.2012
Freelance Journalist
New York Times and other
01.2000 - 01.2012
Ophthalmic Assistant
Center for Sight, Dr. Connie Dong
01.1995 - 01.2012
Editing Certificate -
The Society For Editing
Storytelling, Editing, and Publishing -
UCLA
Clinical Research Certification -
University of Pennsylvania
Certification -
Institute For Integrative Nutrition
Bachelor of Arts -
Drexel University
Bachelor of Arts - Communications And Psychology
Marymount Manhattan College
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