Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Gunter

Director of Brand and Product Management
New York,New York

Summary

Highly versatile brand and product manager with 20 years of experience looking to utilize strategy, problem-solving, and leadership skills gained through a diverse background in brand management, product development, sales, managing design staff, e-commerce store management, and brand account management. Experience includes working in new start-ups, from multi-hundred million dollars a year companies to celebrity influencers with 1 million to 25+ million fan bases, producing and maintaining brand authenticity with small boutiques, off-price retailers, department stores, and direct-to-consumer. Responsible for analyzing sales data, identifying trends, account management, and developing products to improve brand performance. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

20
20
years of professional experience
3
3
years of post-secondary education

Work History

Director of Brand and Product Management

Ready Go Venture
New York, NY
06.2018 - Current
  • Managed and optimized five brands' production, analytics, and sales strategies, resulting in $4 million-plus annual sales.
  • Co-developed and launched four new celebrity/ influencer apparel brand lines, generating respectively between $200,000 to $1M in sales within first year.
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Worked closely with CEO, COO, and CMO to guide operational strategy.
  • Oversaw supply chain functions to verify inventory levels and budget adherence.
  • Developed and maintained relationships with suppliers to controlled costs to keep business operating within budget and increase profits.
  • Developed comprehensive market research and competitive analysis for launching new brands.
  • Compiled product and customer data to generate informed product development and sales projections.
  • Oversaw daily operations and provided corrective feedback to achieve daily and long-term goals.
  • Collaborated with brand partners to develop and execute monthly product launches with limited lead times.
  • Co-managed all equity and licensed brand partnerships design, product development, and marketing.
  • Implemented target email and text campaigns through Klayvio and Attentive, resulting in 17% click-through rate and up to 13% conversion rate.
  • Managed all Shopify e-commerce stores from marketing, display, products, and inventory.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.

Brand Manager / Sr. Merchant

Olivet International
New York, NY
06.2008 - 06.2017
  • Managed multiple travel goods licenses from fashion brands Jessica Simpson, Dockers, and Ellen Tracy to hardline brands such as Jeep, Coleman, and Sharper Image representing over $30 million in annual revenue.
  • Managed and oversaw creative projects to drive quality, accuracy, and deadline management.
  • Cultivated relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences.
  • Oversaw packaging and design processes, ensuring compliance with brand partners and retailer buyers.
  • Developed comprehensive market research and competitive analysis to identify product development strategies.
  • Senior merchant manager with licenses, design, sales, and factories in China.
  • Developed and launched Jessica Simpson's diaper bag line and received placement in major department store retailers.
  • Coordinated sales team with buyers to develop seven brand-commensurate products for monthly and quarterly deliveries.
  • Consulted with product development teams to enhance products based on customer interest.
  • Researched and identified new opportunities for product and brand development.

Sales Account Manager

Christian Lacroix
New York, NY
09.2007 - 06.2008
  • Sales and market appointments for North American 20+ boutique retailers
  • Primary contact for Christian Lacroix United States retail stores
  • Aided in Christian Lacroix boutiques with daily operational needs and support
  • Developed retail procedures for US Christian Lacroix stores
  • Point person for licensees for North America Christian Lacroix.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
  • Built client relationships by acting as liaison between customer service and sales teams.
  • Analyzed and reported on customer activity, business trends and areas of concern.

Sales Account Manager

Bill Blass
New York, NY
05.2005 - 09.2007
  • Point person for Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, and specialty store accounts.
  • Coordinated and held marketing 50 plus quarterly appointments and trunks shows across United States.
  • Held trunk shows and traveled across United Sates to department and boutique stores.
  • Oversaw performance reporting for all accounts and complied sales analysis.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Contacted regular and prospective customers to explain product features and solicit orders.
  • Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
  • Built client relationships by acting as liaison between customer service and sales teams.

Executive Assistant

Alvanon Inc
New York, NY
06.2003 - 05.2005
  • Assisted in daily operations, including expenses, travel arrangements, and calendar management
  • Customer service, processed orders, and created invoices for billing
  • Supervised several office renovations
  • Liaison for trade shows and academic programs
  • Aided international sales director and helped prepare sales presentations, marketing materials, and research.
  • Processed travel expenses and reimbursements for executive team and senior management group.
  • Handled confidential and sensitive information with discretion and tact.
  • Conducted research and analyzed data to provide detailed reports on various business topics.
  • Updated spreadsheets and created presentations to support executives and boost team productivity.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Managed mail and both incoming and outgoing correspondence, mail, email and faxes.

Education

M.P.S - Global Fashion Management

Fashion Institute of Technology
09.2017 - 2018.05

BBA - Design Management

Parson School of Design
09.2000 - 05.2003

Skills

    Project Management

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Timeline

Director of Brand and Product Management

Ready Go Venture
06.2018 - Current

M.P.S - Global Fashion Management

Fashion Institute of Technology
09.2017 - 2018.05

Brand Manager / Sr. Merchant

Olivet International
06.2008 - 06.2017

Sales Account Manager

Christian Lacroix
09.2007 - 06.2008

Sales Account Manager

Bill Blass
05.2005 - 09.2007

Executive Assistant

Alvanon Inc
06.2003 - 05.2005

BBA - Design Management

Parson School of Design
09.2000 - 05.2003

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Sarah GunterDirector of Brand and Product Management