Summary
Overview
Work History
Education
Skills
Certification
Professional Digital Marketing Certification from the Digital Marketing Institution
Timeline
Generic
Sarah Hammer

Sarah Hammer

Biddeford,ME

Summary

I'm a driven individual striving to improve every work environment I enter by being an organized team leader and inspiring my co-workers. I appreciate the challenge of learning new skills and thrive under pressure. No matter the task, I am committed to putting forth my best work.

I have been involved in the mortgage industry for over six years and I specialize in marketing strategy, trade show planning and design, as well as sales empowerment through various marketing tools. Prior to my position in the mortgage industry, I briefly worked for a tech startup in the VR space, and with multiple non-profits involved in local communities.

I spent much of my childhood and some of my adult life living outside of the United States in Africa and Europe. The time spent outside of the USA, taught me many intangible skills and pushed me to understand different perspectives. I believe this background has helped me to develop strong interpersonal and communication skills.

Currently, I live outside of Portland, Maine. I enjoy hiking, beach walks, and eating lots of seafood with my husband, daughter, and our dog, Bella.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Director

DataVerify
Biddeford, ME
10.2022 - Current
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Partnered with Sales leadership and Account Management leadership on communications directive for sales teams.
  • Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Coordinated with company President on designing effective PR strategy.
  • Created innovative strategies to drive customer engagement.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Directed and managed three marketing teams.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Managed annual marketing budget in excess of several million per year.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and presented marketing plans and reports for President and C-Suite members.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.

Marketing Program Manager

DataVerify
Biddeford, ME
01.2020 - 10.2021
  • Maintained and analyzed program's financial and business strategy and adjusted to trends.
  • Promoted brand strategy and message continuity across marketing communications within multiple campaigns.
  • Created mobile display marketing program with demographic and geographic targeting.
  • Analyzed, tracked and monitored email and direct mail campaign performance against campaign goals and budgets.
  • Worked with sales channels to direct post-campaign lead follow-up.
  • Collaborated with market development teams to create and implement content marketing campaigns and tactics.
  • Designed multichannel marketing program using social media to derive new customer insights.
  • Directed campaign tactics to actualize marketing goals and objectives.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Marketing Specialist

DataVerify
St. Louis , MO
10.2018 - 12.2019
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Worked closely with in-house design team to develop visuals for content.
  • Maintained high level of understanding of industry standards and trends.
  • Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
  • Designed and implemented advertising and public relations activities.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Monitored social media questions and comments and appropriately responded.
  • Updated social media platforms with latest news and corporate details.
  • Tracked trade show expenses to maintain budget.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Met with vendors to assess products, inquire about services and negotiate pricing.
  • Identified appropriate marketing channels and target customers for campaigns.

Trade Show Event Manager

CBC Companies
Columbus, Ohio
06.2017 - 10.2018
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Regularly met with various teams from over nine companies to make sure all strategies and plans aligned with vision and massaging of the company.
  • Managed corporate trade show team as well as relationships with all vendors.
  • Regularly met with and directed creative teams to design dynamic designs for various style spaces created at the events as well as the additional marketing surrounding the event.
  • Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
  • Recommended workflow and budget improvements, resulting significant savings per event.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.

Marketing Specialist

CBC Companies
Columbus, Ohio
05.2016 - 06.2017
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Worked closely with in-house design team to develop visuals for content.
  • Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.

Marketing Associate

Gniyes
Columbus, Ohio
02.2016 - 05.2016
  • Created or contributed to design of websites for clients
  • Created all online content for clients’ websites as well as wrote blogs and articles about clients’ businesses
  • Monitored SEO for clients and built up SEO standing online
  • Contributed to the development of apps—design and content
  • Tested all products created by Gniyes! Inc.to ensure customer satisfaction

Education

Bachelor of Arts - English And Professional Business Writing

The Ohio State University
Columbus, Ohio
06.2015

Skills

  • Marketing Program Management
  • Multi-Channel Campaigns
  • Trade Show Coordination
  • Campaign Performance Tracking
  • Strategic Planning and Alignment
  • Product Development and Launch
  • Lead Generation Campaigns
  • Online Presence Monitoring
  • Social Media Campaign
  • Online Marketing and Advertising
  • Content Curation
  • Brand Development
  • Budgeting and Allocation
  • Staff Monitoring
  • Public and Media Relations

Certification

Professional Certificate in Digital Marketing + PCM from American Marketing Association and the Digital Marketing Institution

Professional Digital Marketing Certification from the Digital Marketing Institution

As the largest community-based marketing association in the world, AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.


Skills gained through certification:

  • Identifying the correct audience and using the best media channel to reach them.
  • Powerful and effective communication techniques to attract and keep an audience.
  • Use of Search Engine Optimization (SEO) techniques to create more viability of websites.
  • Learning how to drive the crucial traffic to your website through smarter Pay-Per-Click (PPC) advertising.
  • Knowing how to create compelling digital display campaigns.
  • Learning how to capture, segment and manage subscribers for fruitful email marketing campaigns.
  • Determining what works by measuring and optimizing social media campaigns.
  • Leveraging mobile marketing for a precision micro-targeting edge.
  • Creating a cohesive digital marketing strategy for your business

Timeline

Marketing Director

DataVerify
10.2022 - Current

Marketing Program Manager

DataVerify
01.2020 - 10.2021

Marketing Specialist

DataVerify
10.2018 - 12.2019

Trade Show Event Manager

CBC Companies
06.2017 - 10.2018

Marketing Specialist

CBC Companies
05.2016 - 06.2017

Marketing Associate

Gniyes
02.2016 - 05.2016

Bachelor of Arts - English And Professional Business Writing

The Ohio State University

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Sarah Hammer