Sarah Harrar

• Built strong relationships with industry professionals, editorial teams and news outlets
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Oversaw the creation of compelling marketing materials, including brochures, radio ads, presentations, and oversaw the social media content team.
• Drove audience building campaigns for for 3 radio programs to become 2nd most listened to programs in the country
• Managed the creation and launch of the 1st digital audio ads in morocco with Audio ads in streaming, gaming and podcasting services.
• Directed trade show participation on air, maximizing exposure for clients products and services.
• Created content and promotional materials to drive engagement and conversions.

• providing tailored guidance to clients and teams, helping them develop effective marketing strategies, enhance communication practices, and achieve business goals.
• Expertise includes brand positioning, digital marketing, content creation, public relations, and market analysis.
• Adept at coaching individuals and organizations to improve their messaging, increase audience engagement, and drive growth.

• Implementing the brand strategy within the MEA region; driving the brand and successfully translating the global strategy into a local markets comprehensive creative kit
• Working with the local Marketing teams to help complete marketing campaigns and strategies in the region
• Managing the Media Agencies and making recommendations on media strategy across the region with the global and local Media agencies
• Leading all initiatives of Social Media & Digital projects in Africa, Including Social listening, Meta Business Manager analytics
• Managing the creative calendar and driving the social media agency, as well as co-driving the creation of Mobile wallets in Africa and the digitalization of money transfer in Africa
• Participating in Agency Pitches in the region and driving local agencies comprehension of the brand (+100 agencies)
• Controlling costs in-line with department objectives and business plans
• Part of the Brand department of the money transfer industry leader in Africa and the Middle East
• Involved in making recommendations for its products and services range, pricing and promotions

• Constantly improving business development activities
• Develop partnerships & relationships with third parties to meet strategic objectives
• Creating media strategies as well as media plans and benchmark across the client's sector
• Leading the creative team and graphic designers
• Managing the relationship to fit the client needs and drive business and awareness of the brand
• Setting the scope, implementation, management & review of marketing campaigns

• Being the point of contact intra agencies with MWM (Mawazine media) to sell the media strategy to the clients according to their target audience and budget
• Retain accounts through the development of strong relationships with key decision makers
• Managing main clients including AMImmobilier; Indusalim and other important manufacturing companies in Morocco
• Setting targets and monitoring performance of ongoing campaigns. Identifying key opportunities & efficiencies
• Responsible for managing a portfolio of key accounts, and for delivering client-focused solution based strategies based on customer needs
• Address client concerns and ensure the resolution of challenges in a timely manner
• In charge of maintaining a strong sales pipeline through effective relationship building, account management and lead generation

Accountable for managing the entire scope of digital projects, from prioritization to delivery. Responsible for getting to the clients’ needs, and ensuring exemplary delivery on time and within budget.

• In charge of ensuring compliance with applicable policies and all legal or regulatory requirements.
• Leading web advertisement projects in collaboration with JWT Morocco.
• Driving clients to the usage of new ways of communication for the Moroccan market. Responsible for creating new concepts and the implementation A-Z of the concept. Driving the technical team and proofreading/ testing of the platforms.
• Successfully managed the Greenvibes Heineken competition and Cadbury Trident Splash campaigns which were the 1st successes in term of digital launches in Morocco.

• Managing a portfolio of clients (over 100M$) to build their communication and marketing materials
• Being the focal point for the teams abroad and handled internal and external communications including event organization, monthly newsletters and team presentations
• Established a new project alongside the training team 'the customer satisfaction program' to have efficient ratings among DELL Services customers
• Preparing Global reports on findings and conclusions
• Writing up marketing performance reports
• Responsible for developing, coordinating and implementing marketing strategies to improve company profitability