Resourceful fitness professional in management operations known for high productivity and efficient task completion. Possess specialized skills in strategic planning, team leadership, and operational improvement. Excel in communication, problem-solving, and adaptability, ensuring seamless execution of business strategies and enhancement of team performance.
Overview
14
14
years of professional experience
Work History
Director of Growth and Client Success
Keepme AI
London [Remote], United Kingdom
01.2025 - Current
Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
Monitored market conditions and competitor activities to inform business decisions.
Cultivated strong relationships with customers by not only responding promptly to inquiries or complaints, but also proactively organizing meetings, and analyzing feedback data to identify and improve product performance and overall experience.
Developed and implemented strategic plans to ensure organizational goals were met.
Represented the organization at industry events, conferences, and public meetings as a speaker and the face of the company.
Spearheaded the launch of new products or services to North and South America.
Developed and executed successful marketing and business strategies to increase brand awareness and market share.
Sr. Solutions Architect and Client Success
ABC Fitness - GymSales
Little Rock [Remote], AR
10.2021 - 01.2025
Worked closely with cross-functional teams, including developers, product managers, QA engineers, and implementation.
Collaborated with stakeholders to ensure customer requirements were met, and to align technology solutions with business goals.
Analyzed business needs and crafted appropriate solutions based on best practices.
Resolved complex issues related to application integration challenges.
Made significant contributions to entire product development lifecycle for infrastructure and customer-facing solutions.
Supported customer implementations and confirmed success through identification and application of repeatable best practices.
Developed and supported the implementation of company-wide business solutions and processes.
Communicated with clients to understand system requirements.
Client Success Manager
Sneeze It
Fairfield [Remote], NJ
01.2021 - 07.2021
Developed and implemented targeted client development strategies to maximize individual account results.
Established relationships and customer confidence by actively listening, anticipating needs, and providing the best offerings to promote positive outcomes and solutions.
Worked with clients to implement effective multi-tiered marketing plans to meet current and long-term goals, and boost clients' ROI.
Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.
Kept the team on track by assigning and supervising their activities, and giving constructive feedback.
Key Account Manager
Promotion Vault
Scottsdale [Remote], AZ
03.2020 - 12.2020
Cultivated client loyalty through consistent quality, productivity, exemplary service, and proactive management.
Managed key enterprise accounts with responsibility for sales, contracts, negotiations, and reporting.
Coached clients on best practices in marketing and operations.
Met and consistently exceeded company revenue targets while improving clients' ROI.
Account Executive
GymSales
San Francisco [Remote], CA
11.2017 - 02.2020
Drove new business development and client acquisition through lead generation and exceptional service across the U.S., Canada, and Mexico.
Cultivated, developed, and maintained the ongoing relationship between the client and the assigned success specialist to assure the best possible customer service and satisfaction.
Maintained updated knowledge of changing industry standards, and trends related to accounts.
Assisted in the planning and execution of marketing and trade show events.
Fitness and Nutrition Specialist
One on One Fitness
Kalamazoo, MI
05.2017 - 11.2018
Provided care ranging from nutritional education and support to exercise and equipment training for customers and general public with a variety of conditions, needs and goals.
Analyzed clients' eating and exercise habits, outlined and educated on areas for improvement and developed goal plans with ideal life changes to support overall wellness.
Assessed clients' physical health and progress with body composition scale measurements.
Managed daily store operations and sales while always serving the mission of the company and myself to "Help others succeed through education on living a physically and mentally healthy lifestyle".
Managing Partner [Contract]
The Gym of Vicksburg
Vicksburg, MI
05.2017 - 10.2017
Developed and implemented process improvements and key business procedures.
Reviewed daily and overall financials to ensure profitability.
Interviewed, hired, and trained staff.
Demonstrated self-reliance by meeting and exceeding workflow needs.
Created and carried out innovative strategies and solutions that addressed operational challenges.
Conducted market research to identify trends and opportunities for growth.
Global Personal Training Performance Specialist
LIFT Brands Elevated Wellness Companies
Chanhassen, MN
08.2016 - 03.2017
Transfer from Business Development position – created a new role for the company.
After building proof of concept and a high enough sell through rate to become a brand standard in multiple franchised fitness chains, I felt a position was needed to not only continue to add new licenses but to coach franchisees on best practices for success using fitness technology.
Worked closely with CEO, master franchisees and head offices world wide on strategic planning and execution.
Coached franchisees and staff to create, build and run a successful personal training department while increasing member engagement, retention and results using MYZONE – also acted as ongoing system support, customer service and marketing.
Taught monthly business “school” for new franchisees entering the company, presented at conventions and taught break out sessions.
Conducted club visits to educate and train staff and owners.
Defined appropriate metrics and measurements to drive results.
Gathered and organized data to analyze current industry trends.
Global Business Development of Fitness Technology
LIFT Brands Elevated Wellness Companies
Chanhassen, MN
04.2015 - 08.2016
Managed company’s largest accounts by generating business plans, exceeding quotas and planning and carrying out strategies for conventions and trade shows.
Generated new business by prospecting, educating and selling fitness technology (MYZONE and Fitness on Demand) – company top performer.
Stayed on top of latest updates to company products, competitor products and trends in customer buying preferences.
Built professional relationships, negotiated contracts and monitored performance.
Developed, maintained and deepened strategic partnerships with agencies, vendors and Fitness Industry leaders.
Fitness Director & Personal Trainer (transfer)
Powerhouse Family Fitness
Portage, MI
05.2013 - 04.2015
Transfer from Endurance Fitness (same ownership group)
Hired and managed Personal Training and Group Fitness staff and provided continued coaching to improve overall department performance.
Consulted with all members to define personal health needs, formulate effective fitness, nutritional or rehabilitation plans and improve overall well-being by conducting functional movement screenings and developing client roadmaps for individual needs and goals.
Exceeded Personal Training sales goals & assisted club General Manager when needed.
Promoted member loyalty and engagement with friendly and open style.
Provided personal training and coaching to adults and children of all ages and fitness levels.
Developed marketing campaigns to promote healthy lifestyles and participation in fitness and wellness programs.
General Manager & Personal Trainer
Endurance Fitness
Kalamazoo, MI
06.2011 - 05.2013
Enhanced operational performance by developing effective business strategies, systems and procedures along with implementing strategic marketing and promotional events.
Designed sales and service strategies to improve revenue and retention while delivering exceptional client experiences through hands-on leadership.
Provided personal training and coaching to adults and children of all ages and fitness levels.
Education
Movement Science
Grand Valley State University
Allendale, MI
General Studies
Brethren High School
Brethren, MI
Skills
Interpersonal communication
Strategic planning
Customer relationship management and development
Visionary, cross-functional team leadership and coaching
Critical thinking, analysis, and problem-solving
Operational development and efficiency
Project management
Business strategy
Extra Curricular Experience
PCA TRAINER – Currently working towards becoming a PCA trainer to conduct workshops for coaches, athletes, parents and organization leaders for schools and youth sports organizations though the Positive Coaching Alliance
LIFESTYLE WELLNESS COACH – Work with a variety of people from all walks of life to assist in transitioning to an all around positive and healthy lifestyle
NPC STAFF – Promote, organize and work to ensure operations leading up to and throughout the events run smoothly
NPC NATIONAL LEVEL COMPETITOR – Competed in multiple fitness competitions
FCA VOLUNTEER – Assist in challenging/teaching coaches and athletes at all levels to carry out FCA’s mission through sport, relationships and everyday life
MULTI SPORT ATHLETE, COACH & TRAINER – Coach from elementary through varsity level in basketball and volleyball, novice through national level bodybuilding, overall performance training and college prep for multiple student athletes in basketball, volleyball, cross country, track, and football
4-H VOLUNTEER – volunteer 4-H club leader, assist in preparation and operation of county fair and shows/events
Lead for Gen AI, Collections/Recovery NA at Citigroup – Gen AI Back Office Operations, Collections/Recovery, Risk & Conversational AI (TATA Consultancy Services)Lead for Gen AI, Collections/Recovery NA at Citigroup – Gen AI Back Office Operations, Collections/Recovery, Risk & Conversational AI (TATA Consultancy Services)