Sarah Horton
Cincinnati,OH
Summary
Experienced political leader with nine years of driving strategic initiatives and overseeing diverse political campaigns across progressive issues and candidates. Proven track record of directing operations for four consecutive winning electoral campaigns, leading teams of over 100 volunteers, managing budgets, and engaging tens of thousands of voters to achieve organizational goals.
Overview
4
4
years of professional experience
Work History
Director
Yes For Parks
09.2024 - 11.2024
- Spearheaded the field program, leading a team of 30+ volunteers and organizing logistics for knocking over 40,000 doors, significantly increasing community engagement and ballot initiative support.
- Cut turf and managed all logistical aspects of the door-knocking campaign, ensuring smooth execution, optimizing volunteer efforts, and maximizing reach and effectiveness.
- Designed and executed a comprehensive volunteer recruitment strategy, achieving weekly goals of 40+ volunteers through targeted outreach, fostering relationships, and building a dedicated, motivated supporter base.
- Conducted over 6 hours of weekly call time and spearheaded email fundraising efforts, securing a campaign budget of $250,000 to support field operations and outreach initiatives.
Director
Parks Sustainable Funding
07.2024 - 09.2024
- Led strategic outreach initiatives, coordinating a team of organizers to distribute over 6,000 pieces of literature, engage 8,000 voters, and recruit over 220 volunteers.
- Secured a $60,000 grant to fund the Connector Program, which supported six organizers who attended events and crowd-tabled to recruit volunteers and engage the community.
- Developed and maintained key tracking systems for event data, including volunteer recruitment, community engagement, and material distribution, ensuring data-informed decisions for campaign effectiveness.
- Managed training and orientation sessions for independent contractors, fostering strong community connections and driving engagement in support of public parks.
Director
Zero Week Solutions
05.2024 - 07.2024
- Recruited, trained, and led a large team of 90+ canvassers, ensuring proficiency in campaign messaging and voter engagement techniques
- Fostered a collaborative environment, boosting team productivity and morale
- Led a successful signature collection campaign, averaging 20 signatures per four-hour shift
- Utilized data-driven tactics to optimize canvasser deployment and enhance campaign results
- Managed large volumes of sensitive campaign data with precision and accuracy
- Implemented rigorous quality control measures, maintaining data integrity for informed decision-making and strategic planning
Regional Director
Forward Majority
03.2024 - 04.2024
- Successfully initiated and managed a voter registration campaign that registered over 20,000 new voters.
- Developed and implemented effective training programs to ensure team proficiency
- Implemented a rigorous system of turf checks to ensure the accuracy and quality of voter engagement efforts
- Regularly assessed canvasser performance and data integrity
- Executed detailed site planning to maximize voter contact by targeting high-traffic areas and events
- Optimized canvasser deployment to enhance outreach and impact
Growth and Development Steering Committee Member
DSA
01.2023 - 03.2024
- Guided and spearheaded education techniques, for example, group learning and digitally lecture-based, impacting more than 700 individuals by developing training programs through expertise in project management and verbal and written communication.
- Adeptly engaged and connected with 52 local chapters through public speaking and awareness of public policy.
Campaign Director
DSA
06.2022 - 03.2024
- Directed data-driven messaging campaign that incorporated voter sentiment analysis to craft compelling narratives; these initiatives contributed to a 20% swing in favor of the 'No" vote outcome.
- Developed and conducted MiniVAN training to equip volunteers with skills and tools needed for successful canvassing efforts.
- Held weekly canvasses, ensuring strategic outreach and engagement with the community.
- Led and managed a diverse team of 45+ volunteers, fostering a collaborative and motivated environment for effective campaign execution with frequent training and role plays.
- Orchestrated the development of curated canvassing lists targeting high-converting demographics, optimizing resource allocation; pivotal in enhancing campaign strategy focus and efficacy, resulting in a 40% increase in conversion rates.
- Implemented robust data analytics frameworks to monitor and evaluate campaign progress, enabling real-time adjustments and ensuring alignment with strategic objectives.
- Spearheaded the creation of persuasive multimedia content, including videos, infographics, and social media campaigns, amplifying messaging reach and bolstering community engagement levels.
Campaign Organizer
Northern Kentuckians for Reproductive Access
06.2022 - 11.2022
- Employed expertise in managing a group of volunteers throughout Northern Kentucky.
- Executed digital marketing to increase voter turnout.
- Implemented effective team leadership tactics to enhance overall collaboration and accelerate productivity within the communications team containing seven volunteers and grew overall participation in the Slack instant messaging program by 21% to improve overall communication and team cohesion.
VAN Trainer
DSA for Evan Holt
04.2021 - 11.2021
- Conceptualized and executed in-depth training sessions on Votebuilder for a team of 40 canvassers, improving data entry efficiency by 50% and campaign optimization by 20%
- Crafted specialized training materials catering to diverse team requirements, leading to a 20% decrease in campaign launch time and a 15% increase in overall team efficiency
- Implemented hands-on training sessions and shadowing opportunities, leading to a 30% reduction in errors and a 50% increase in voter engagement
Education
Bachelor of Arts - Professional Studies
University of Cincinnati
Cincinnati, OHCertification - Minority Health
University of Cincinnati
Cincinnati, OHSkills
- Strategic Planning
- Fundraising Strategy
- Program Management
- Staff Management
- Relationship Building
- Community Engagement
- Project Management
- Grant Writing and Reporting
- Google Suite
- VAN and MiniVAN
- Public Speaking
- Relational Organizing
- Online and Offline Organizing
- Fundraising Strategy
- Relationship building
- Strategic planning
- Community engagement
- Program management
- Project management
- Staff management
- Public speaking
Accomplishments
- Organized a field program that knocked on over 40,000 doors in two months during the Yes For Parks campaign, achieving a 61% victory and securing over $8 million annually in public park funding for Lexington residents.
- Secured a $60,000 grant to fund the Connector Program, which mobilized over 300 volunteers and engaged thousands of Lexington residents, effectively educating the community about the park funding ballot initiative.
- Successfully organized efforts that secured 88,000 signatures across all 88 Ohio counties, achieving ballot access for a third party and expanding voter choice in the state.
- Ran a voter registration drive that registered 20,000+ new voters, resulting in a 32.36% increase in votes for the Democratic candidate in Michigan's 13th District.
Timeline
Director
Yes For Parks
09.2024 - 11.2024
Director
Parks Sustainable Funding
07.2024 - 09.2024
Director
Zero Week Solutions
05.2024 - 07.2024
Regional Director
Forward Majority
03.2024 - 04.2024
Growth and Development Steering Committee Member
DSA
01.2023 - 03.2024
Campaign Director
DSA
06.2022 - 03.2024
Campaign Organizer
Northern Kentuckians for Reproductive Access
06.2022 - 11.2022
VAN Trainer
DSA for Evan Holt
04.2021 - 11.2021
Bachelor of Arts - Professional Studies
University of Cincinnati
Certification - Minority Health
University of Cincinnati
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