Sarah Hughes
San Diego,CA
Summary
Dynamic Senior Marketing Manager with a proven track record at Military.com, excelling in strategic planning and marketing analytics. Spearheaded A/B testing initiatives that significantly enhanced campaign performance. Adept at lead generation strategies, fostering collaboration across teams to elevate brand messaging and engagement. Committed to driving impactful marketing results through innovative solutions.
Overview
15
15
years of professional experience
Work History
Senior Marketing Manager
Military.com
04.2014 - Current
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Coordinated with sales teams to create cohesive marketing messages that improved lead quality and quantity.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Manager
Above It All Consulting
01.2013 - 03.2014
- Managed multiple social media platforms for increased engagement and audience growth.
- Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
Marketing Manager
Winxnet
01.2011 - 12.2012
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Education
Bachelor of Science - Sociology
Saint Anselm College
Manchester, NH05-2010
Skills
- Strategic planning
- Creative direction
- Marketing analytics
- Advertising campaigns
- Multi-channel marketing background
- Expertise in lead generation
- Lead generation strategy
Timeline
Senior Marketing Manager
Military.com
04.2014 - Current
Marketing Manager
Above It All Consulting
01.2013 - 03.2014
Marketing Manager
Winxnet
01.2011 - 12.2012
Bachelor of Science - Sociology
Saint Anselm College
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