CRM (Salesforce)
Sarah-Jane Caban
MBA, B2B Marketing Leader
Waltham,MA
Summary
Strategic manager with a track record of leading teams with vision and compassion to drive success. Over 15 years experience in marketing, communications, external affairs, and strategic partnerships for education (edtech / SaaS), media, and non-profit / third sector.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work History
B2B Marketing Consultant
Self
01.2022 - Current
- Developed fundraising & marketing strategy for an Iowa child care center, raising $3.7MM in State grants, philanthropy, and local business donations
- Designed multichannel digital event series including branding, thought leadership, and direct mail for a Massachusetts education technology company
- Led webinars, LinkedIn, email marketing, and authored all blog content for an e-learning & upskilling platform
Head of Marketing, Platform Solutions
Shutterstock
12.2020 - 10.2021
- Led market launches of Shutterstock.AI and Staples US - Shutterstock including brand, web, tradeshows, media and in-store merchandising to generate 312MM (.AI) and 335MM (Staples) impressions.
- Grew marketing budget from $200K to $2M and hired team to overhaul lead generation, operations, and content, supporting $19M in revenue.
Senior Director of Marketing
Watermark Insights
01.2019 - 07.2020
- Built a high-performing ed tech marketing team, including demand gen, operations, content, and digital strategy that generated 20K leads and 100+ assets annually (e.g., videos, reports, infographics).
- Set and achieved ambitious YOY growth targets, increasing qualified leads by 50% and growing marketing contribution to sales by 43%.
- Led presentation strategy for the organization including sales pitches, analyst decks, and C-suite decks.
Director of Marketing
Watermark Insights
10.2017 - 12.2018
- Launched a new brand, earning industry awards for visual identity, M&A rebrand, and creative strategy.
Director of Marketing & Communications
Relay Graduate School Of Education
12.2014 - 06.2017
- Built marketing function for rapidly growing institution, supporting the launch of campuses in 10 major markets.
- Created marketing collateral, messaging, positioning, and branding guidelines to support 20 internal clients.
Project Manager, Promotions & Social Media
National Geographic Society
05.2007 - 05.2012
- Managed $600K budget, a coalition of 25+ corporate and NGO partners, and a grassroots network of 150 educators to generate 15MM media hits in support of environmental education.
- Won an award for Community Engagement from the National Association of Collegiate Marketing Administrators.
- Managed a team of interns and contractors and earned 3 promotions within 5 years.
Education
MBA - Marketing, Strategy
University of Michigan - Ann Arbor
Ann Arbor, MI 08.2012 - 05.2014
Bachelor of Arts - Psychology and Geography
Colgate University
Hamilton, NY 08.2003 - 05.2007
Skills
Analytics & KPI performance
Fundraising & grantwriting
Copywriting & copyediting
Content marketing & though leadership
Webinars & digital events
Financial planning & budgeting
Field marketing & live events
EdTech (SasS: K-12, Higher Ed)
Email marketing & CRM
Digital strategy (AEO, SEO, SEM, social media)
Demand & revenue generation
Non-profit management
Software
Marketing automation (Marketo, Mailchimp)
Project management (Github, Asana, Basecamp)
Web content management (Wordpress, Drupal)
Data visualization & analytics (eg, Google Analytics, Tableau, Domo)
Paid ads (Google, LinkedIn, Meta)
Community Engagement
- Communications Chair & Executive Committee Member, Massachusetts Forward Party
- Board of Directors, Mass Capoeira Culture Center
- Conversant (intermediate) in Portuguese and Spanish
Timeline
B2B Marketing Consultant
Self
01.2022 - Current
Head of Marketing, Platform Solutions
Shutterstock
12.2020 - 10.2021
Senior Director of Marketing
Watermark Insights
01.2019 - 07.2020
Director of Marketing
Watermark Insights
10.2017 - 12.2018
Director of Marketing & Communications
Relay Graduate School Of Education
12.2014 - 06.2017
MBA - Marketing, Strategy
University of Michigan - Ann Arbor
08.2012 - 05.2014
Project Manager, Promotions & Social Media
National Geographic Society
05.2007 - 05.2012
Bachelor of Arts - Psychology and Geography
Colgate University
08.2003 - 05.2007