Summary
Overview
Work History
Education
Skills
Timeline
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Sarah M. Johnson

Seattle,WA

Summary

Accomplished and detail-oriented event manager with 9+ years of event experience. Passionate about curating memorable experiences and bringing brands to life by developing programs and campaigns that stimulate, educate, and excite internal and customer audiences.

Overview

7
7
years of professional experience

Work History

Senior Marketing Communications Manager

Microsoft
03.2022 - Current
  • Manage end-to-end event lifecycle for Microsoft Virtual Training Days, from program strategy, content creation, execution, to post-event analysis and optimization, ensuring consistent and memorable global customer experience. FY23 this program generated 2.8M registrations, 1.1M attendees, and 640K new known contacts.
  • Designed and implemented new global event program (Technical Workshops) set to deploy in H2 FY24, enabling both in-person and digital execution with hands-on labs. This program is projected to reach 12,000 attendees in H2.
  • Manage stakeholders across teams, organizations, and regions, and manage executive communications and briefings for CVP and leadership teams.
  • Oversee program budgets totaling $8.3M, including forecasting, PO management, and vendor contracting.
  • Monitor and report on event performance, using data and insights to evaluate effectiveness and identify opportunities for improvement or growth. Created business requirements and contributed to the creation of GDC Global Event Reporting dashboards.

Event and Communications Lead

Slalom Consulting
08.2021 - 03.2022
  • Lead employee engagements and events for the Seattle Market (including quarterly meetings, retreats, leadership off-sites, happy hours, moral events and more.
  • End-to-end event management including creative development, logistic planning, execution, communications, registration and reporting.
  • Managed internal communications for the Seattle market including weekly and monthly news letters, SharePoint sites, event communications and registration, and more.
  • Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.

Project Manager, Events

Opus Agency
08.2019 - 08.2021
  • Lead and managed events ranging 100 to 15,000 attendees for various clients.
  • Events included large scale conferences, sales meetings, holiday parties, webinars, virtual meetings, and hackathons.
  • Project management of full event cycles for both in-person events and virtual deliveries, including internal and attendee communications, production, budget management, tools, venue, and overseeing work streams.
  • Managed $1M budgets, including vendor negotiations, forecasting, and identifying cost savings opportunities.

Group Sales Manager

Woodmark Hotel
04.2018 - 08.2019
  • Achieved 125% of individual annual sales goal of $1.25M, increasing hotel profitability.
  • Partnered with Marketing Manager to identify and manage opportunities to showcase Hotel at local events, trade shows, conventions, fundraisers, etc. to drive customer engagement.
  • Led sales team trainings, created best practice (SOP) to streamline initiatives, contributed to forecasting and sales/marketing plan.

Executive Meeting Manager

Columbia Hospitality
08.2016 - 04.2018
  • Achieved 110% of annual sales goal.
  • Owned full sales and event process including: prospecting, contracting, event coordination, day-of event execution, and post event wrap-up and billing.
  • Identified and managed all outside sales representation for off-site activations including trade shows, fundraisers, industry events and conferences.
  • Multiple positions: Management Trainee (8/16-2/17), Sales & Event Coordinator (3/17-10/17), Executive Meeting Manager (10/17-4/18).

Education

Bachelor of General Studies - Social Behavior & Human Understanding

University of Arizona
Tucson, AZ
05.2016

Skills

  • Event Strategy and Execution
  • Communications
  • Marketing Program Management
  • Strategic Planning
  • Stakeholder Management
  • Contract Negotiation
  • Employee Engagement
  • Executive Presence
  • Sales Account Management
  • Vendor Management
  • Marketing Analytics
  • Demand Generation

Timeline

Senior Marketing Communications Manager

Microsoft
03.2022 - Current

Event and Communications Lead

Slalom Consulting
08.2021 - 03.2022

Project Manager, Events

Opus Agency
08.2019 - 08.2021

Group Sales Manager

Woodmark Hotel
04.2018 - 08.2019

Executive Meeting Manager

Columbia Hospitality
08.2016 - 04.2018

Bachelor of General Studies - Social Behavior & Human Understanding

University of Arizona

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Sarah M. Johnson