SARAH J. VIENNE
North Kingstown,Rhode Island
Summary
Dynamic leader with a proven track record at Monster Energy, adept in portfolio optimization and cross-functional team leadership. Spearheaded strategic initiatives, driving company growth and fostering innovation. Excelled in coaching and mentoring, ensuring team success. Achievements include significant contributions to sales and commercial strategy, underlining a results-driven approach.
Overview
24
24
years of professional experience
Work History
Vice President/General Manager
Monster Energy
08.2023 - Current
- Increased company growth through collaboration with the sales and marketing departments.
- Identified opportunities to improve business process flows and productivity.
- Demonstrated proficient leadership skills to motivate employees, and build competent teams.
- Collaborated with senior management to develop strategic initiatives and year-long goals.
Director of Sales
Monster Energy
NY/NJ/Philadelphia
04.2021 - 08.2023
- Maintained sales volume and selling price by keeping current with supply and demand.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Hired and motivated high-performing sales team.
DIRECTOR OF COMMERCIAL STRATEGY
MONSTER ENERGY COMPANY
01.2018 - 04.2021
- Operate as the strategic business partner for the Senior VP in the given region.
- Tasked with assisting in the development, communication, and implementation of company strategies, including but not limited to pricing, innovation, and commercial planning.
- Collaborated with a team of five in the development of Monster Energy's commercial plan in 2018. Today, it is the framework for how the business operates and plans its go-to-market strategy.
- The objective is to grow volume, share, and profits within the MEC Bottling network while being responsible for partnering and building strong relationships, both internally and externally.
COMMERCIALIZATION MANAGER
MONSTER ENERGY COMPANY
07.2016 - 01.2018
- Responsible for identifying the highest leverage opportunities and communicating effectively with the sales team.
- Steward brand acceleration programs based on identified local opportunities.
- Managed bottler relationships through the Marketing and Commercial leadership, and be the brand expert for the regional bottlers.
- Lead ordering, inventory, deployment, tracking, and analysis of all in-outlet merchandising in support of marketing programs or brand initiatives.
COMMERCIAL DIRECTOR
COCA-COLA REFRESHMENTS
01.2015 - 01.2016
- Responsible for identifying the highest leverage opportunities and communicating effectively with the sales team.
- Identified and facilitated local commercial marketing opportunities, and aligned brand resources.
- Steward brand acceleration programs based on identified local opportunities.
- Lead capability building, and steward the market unit's sales culture, performance reporting, and corresponding action plans in support of the weekly/monthly Market Unit and Region management routines.
KEY ACCOUNT MANAGER
COCA-COLA REFRESHMENTS
01.2014 - 01.2015
- Managed 11 key accounts, generating $11.4 million in revenue.
- Accomplishments: Increased volume, revenue, and DNGP for 2014; established trust and long-standing relationships with customers, which enabled space gains and profitability in 2015 planning.
DISTRICT SALES MANAGER
COCA-COLA REFRESHMENTS
01.2011 - 01.2014
- Key responsibilities include creating and nurturing a well-balanced, diverse, and focused team through motivation, leadership, training, and the establishment of a sales process as the foundation of business success; maximizing market share, sales, profit, and customer service.
MERCHANDISE MANAGER
REEBOK INTERNATIONAL, LTD.
01.2008 - 01.2009
- Articulated account requirements to regional product merchandisers throughout the product life cycle.
- Oversaw the key account product planning process.
SENIOR SALES REPRESENTATIVE
ECCO USA
01.2005 - 01.2008
- Developed seasonal strategies to maximize sales and growth for the entire assigned region, while maintaining territory expenses within budgets and guidelines.
BUYER
STRIDE RITE CORPORATION
01.2004 - 01.2005
- Top 7 Macy’s East Children’s Footwear Departments.
- Built seasonal assortment plans in all children’s footwear categories for Macy’s, focusing on a mix of 50% corporate brands and 50% select outside vendor merchandise.
ASSOCIATE BUYER/ALLOCATION ANALYST
REEBOK INTERNATIONAL, LTD.
01.2002 - 01.2004
- Planned, organized, and reviewed goals for Ralph Lauren Footwear pre-season buys to achieve a $10 million sales plan.
Education
MBA - Marketing
CAPELLA UNIVERSITY
Minneapolis, MN05.2015
BACHELOR OF SCIENCE -
BRIDGEWATER STATE COLLEGE
Bridgewater, MA05.2001
Skills
- Portfolio optimization
- Forecasting
- Cross-functional team leadership
- Innovation management
- Performance metrics analysis
- Proposals and presentations
- Coaching and mentoring
- Sales leadership
- Strategic planning
- Results-driven
Griffin Report Oct 2014 C-Store 40 Under 40
Publication for the Convenience Store business in the Northeast. I was recognized by one of my customers as an accomplished professional under 40 in the beverage industry.
Skills
- Sales and marketing leadership
Accomplishments
C-Store 40 Under 40C-Store 40 Under 40
Issued by Griffin Report · Oct 2014
Timeline
Vice President/General Manager
Monster Energy
08.2023 - Current
Director of Sales
Monster Energy
04.2021 - 08.2023
DIRECTOR OF COMMERCIAL STRATEGY
MONSTER ENERGY COMPANY
01.2018 - 04.2021
COMMERCIALIZATION MANAGER
MONSTER ENERGY COMPANY
07.2016 - 01.2018
COMMERCIAL DIRECTOR
COCA-COLA REFRESHMENTS
01.2015 - 01.2016
KEY ACCOUNT MANAGER
COCA-COLA REFRESHMENTS
01.2014 - 01.2015
DISTRICT SALES MANAGER
COCA-COLA REFRESHMENTS
01.2011 - 01.2014
MERCHANDISE MANAGER
REEBOK INTERNATIONAL, LTD.
01.2008 - 01.2009
SENIOR SALES REPRESENTATIVE
ECCO USA
01.2005 - 01.2008
BUYER
STRIDE RITE CORPORATION
01.2004 - 01.2005
ASSOCIATE BUYER/ALLOCATION ANALYST
REEBOK INTERNATIONAL, LTD.
01.2002 - 01.2004
MBA - Marketing
CAPELLA UNIVERSITY
BACHELOR OF SCIENCE -
BRIDGEWATER STATE COLLEGE
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