Sarah Kalis
New York,NY
Summary
Savvy and highly motivated brand licensing and content marketing strategist with experience in ideating innovative brand partnerships, conceptualizing successful influencer marketing campaigns, and creating profitable business opportunities.
Overview
6
6
years of professional experience
Work History
Brand Licensing
Spin Master Inc. - Toy & Entertainment
New York, NY
04.2020 - Current
- Manage an internal framework to facilitate product approval process across more than 35 brands, contributing to the generation of over $325 million in annual revenue
- Craft and execute strategic online marketing strategies for an e-commerce platform establishment of project milestones, analysis of competitors, and coordination of a developer team
- Develop a streamlined product submission process, resulting in an 80% increase in submission velocity, achieved through the integration of submissions using centralized software
- Coordinate with cross-functional teams to ensure successful completion of projects within timelines.
- Conduct market research to identify target customer segments, preferences, and trends.
- Generate brand/license partnership ideas by analyzing market trends, current product sales data, and future sales projections
- Manage a high workload in fast paced environment for Rubik's Cube and Kickstarter Campaigns
Inventor Relations
Spin Master Inc. - Toy & Entertainment
New York, NY
03.2020 - 09.2021
- Identified and introduced new business prospects across diverse categories by conducting in-depth research on trend patterns and audience analysis
- Managed the advancement of inventor concepts throughout the development stages, offering constructive feedback to inventors to enhance practicality and effectiveness
- Nurtured relationships with inventors and crafted option contracts aligned with projected trends
- Organized external events for over 100 inventors leading up to the Annual Inventor Developer Summit & Games Developer Event
- Led the onboarding process for new inventors at Spin Master, serving as the primary point of contact for any inquiries related to onboarding
- Coordinated all inventor pitch meetings with Spin Master senior management and facilitated subsequent internal product meetings.
Social Media Specialist
NAS Marketing - Marketing Agency
Remote
03.2023 - Current
- Part-time freelancing for clients in a variety of industries
- Design social media graphics on various social platforms in line with company objectives to attract clients
- Created engaging social media graphics across multiple platforms in accordance with company objectives to attract clients
- Create copy to ensure consistent messaging and branding across all platforms
- Manage content calendar and posts to ensure publishing is in alignment with the planned campaigns.
Influencer Relations
Coach New York- Luxury Fashion
New York, NY
08.2019 - 03.2020
- Assisted with coordinating high-profile events such as holiday campaigns, COACH Originals, and NYFW
- Generated monthly engagement analysis reports displaying the status of press coverage, campaigns, and social recaps
- Developed and executed influencer marketing campaigns that increased brand awareness.
Public Relations
NBCUniversal - Entertainment & Media
New York, NY
05.2018 - 08.2018
- Managed contact lists and assisted with event support for TODAY’s Citi Concert Series
- Created custom press lists using programs such as Muck Rack and Cision, to target media in promotion of five NBC News broadcasts.
Education
Bachelor of Science in Communications - Communications
Florida State University
Tallahassee, FL12.2018
Skills
- Google Analytics
- Content Development
- Brand Development
- Salesforce
- Canva
- Adobe Premiere
- Microsoft Office Suite
- Social Media Strategy
Timeline
Social Media Specialist
NAS Marketing - Marketing Agency
03.2023 - Current
Brand Licensing
Spin Master Inc. - Toy & Entertainment
04.2020 - Current
Inventor Relations
Spin Master Inc. - Toy & Entertainment
03.2020 - 09.2021
Influencer Relations
Coach New York- Luxury Fashion
08.2019 - 03.2020
Public Relations
NBCUniversal - Entertainment & Media
05.2018 - 08.2018
Bachelor of Science in Communications - Communications
Florida State University
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