Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Kesseli

Greenville, SC 29601

Summary

Director of Marketing with 11+ years of experience specializing in CPG brand strategy, social, and influencer marketing with additional experience in product development and package design - 400% growth in less than two years ($2.5M To$10M). Data-driven leader focused on unifying cross-functional teams to deliver large-scale marketing projects that increase brand awareness, increase distribution points, and profitability.

Overview

10
10
years of professional experience

Work History

Director of Marketing

FOODMARK
03.2018 - 09.2024
  • Managed annual marketing budget in excess of $800,000.
  • Define the brand’s vision, mission, and core values and update all marketing assets, including photography and video, to make the email marketing, digital advertising, social media, and retailer presentations cohesive. Resulted in 10k new distribution points.
  • Successfully increased brand awareness with retailer-specific marketing plans that yielded 50% incremental turn growth
  • Optimized and standardized branding by aligning imaging, content, and pricing across 5+ retailers and 7,500 stores.
  • Collaborate with the Director of Sales and brokers to analyze sales for bi-weekly reports
  • Quickly gained traction on Instagram (increased 8X in just 24 months) and Facebook (69K to 173K followers) with creative giveaways (both branded and collaborative), promotions, and influencer marketing strategies.
  • Mentored and developed in-house social media employees

Founder - Director Of Integrated Marketing & Brand Partnerships

Meal Prep On Fleek
01.2015 - 10.2022
  • Started one of the first healthy meal prep websites on the internet and turned it into one of the top sites with over 1 million visitors per month. Quickly went from 0 to 245k followers on Instagram within 6 months through branded partnerships, affiliate programs, and PR.
  • Managed all brand messaging, assets, and partnerships, which won us mentions in publications such as PopSugar, The Kitchn, and HERS magazine.
  • Hired, trained, and managed a team of 4-5 employees.

Digital Marketing Manager

Nuts 'N More
01.2015 - 02.2018
  • Hired by the CEO to take immediate ownership of all social media channels, digital marketing, and website content. Quickly developed a compelling (and elevated) corporate brand and built up a following on Instagram from 10K to 145K through affiliate programs, influencer partnerships, and co-branded collaborations. 
  • Increased e-commerce sales by over 50% by creating an email marketing sequence and incorporating product review emails offering a discount on the next purchase.
  • Doubled email list to 37k in 5 months through giveaways
  • Managed product and lifestyle imaging, nutritional information, product specifications, content and SEO for Amazon.

Education

Bachelor of Science - Marketing & Communication

Bryant College
Smithfield, RI
05-2003

Skills

  • Social Media & Influencer Marketing: Social Media Strategy, Influencer Outreach, Campaign Management, Influencer Contracts, Analytics & Reporting
  • Brand & Marketing: Brand Vision & Transformation, Go-to-Market Strategy, Brand Positioning & Messaging, Creative Direction, Content Development, Communications Strategy, Consumer Research, Data Analysis
  • Leadership: Creativity & Innovation, Project Management, Strategic Management, Resource Allocation, Problem Solving
  • Software: Microsoft Office Suite, WordPress, Mailchimp, Shopify, Buffer, Tailwind, Sprout Social, Zoho CRM, Destini Locator

Timeline

Director of Marketing

FOODMARK
03.2018 - 09.2024

Founder - Director Of Integrated Marketing & Brand Partnerships

Meal Prep On Fleek
01.2015 - 10.2022

Digital Marketing Manager

Nuts 'N More
01.2015 - 02.2018

Bachelor of Science - Marketing & Communication

Bryant College

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Sarah Kesseli