Innovative marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in sales processes, relationship building, digital marketing, market analysis, and cross-functional team leadership. Highly adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Hi, I’m
Sarah Kiel
Savannah,GA
Summary
Overview
17
years of professional experience
Work History
Help Your Small Biz, LLC
Marketing Director and Owner
07.2020 - Current
Job overview
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Analyzed market trends and competitive landscape to inform strategic planning and decision-making.
- Directed budget allocation for marketing initiatives, ensuring optimal resource utilization and ROI.
- Implemented content management systems to streamline website updates and enhance user engagement.
- Conducted regular website audits to ensure compliance with industry standards and accessibility guidelines.
- Drove strategic initiatives to improve site functionality and increase overall customer satisfaction through user feedback integration.
- Optimized company's website and main corporate blog to boost SEO traffic to sites.
- Implemented SEO best practices to drive organic search engine rankings and increase website visibility.
- Developed custom WordPress themes for improved website functionality and increased traffic.
- Implemented Google-based SEO and ad campaigns to meet budget specifications.
- Refactored existing codebases to improve maintainability, security, and performance for ongoing projects.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Collaborated with clients to define project goals, ensuring alignment with their branding and marketing strategies.
- Designed user-friendly website layouts to enhance customer engagement and improve overall user experience.
Island Hue, LLC
Owner and Artist
10.2016 - 01.2019
Job overview
- First entrepreneurial business creating artistic wood signs. Profitable within the first year.
- Developed and implemented marketing strategies to enhance brand visibility and customer engagement.
- Managed daily operations, ensuring efficient workflow and high-quality service delivery.
- Oversaw financial management, including budgeting, forecasting, and expense control.
- Built strong relationships with clients, fostering repeat business and referrals.
Ambassador Travel, Ltd.
Travel Agent
08.2012 - 09.2015
Job overview
- Developed tailored travel itineraries based on client preferences and budgets utilizing a high level of personalized service.
- Coordinated logistics for complex group destination trips, ensuring seamless travel experiences.
- Resolved customer inquiries and issues promptly to enhance satisfaction and loyalty.
- Analyzed market trends to identify new opportunities for business growth and client engagement.
- Leveraged travel management systems to streamline booking processes and improve efficiency.
- Increased repeat business with exceptional customer service and follow-up communication.
TRIANGLE MANUFACTURING COMPANY
Office and Export Coordinator
06.2009 - 09.2012
Job overview
- Recruiting, interviewing, screening, and placing candidates in temporary and permanent positions
- Managing Payroll Administration weekly for 45+ employees
- Benefits Administration
- Managing Accounts Payables
- Keep up with date with current HR Laws and Regulations, and consistent attendance of HR seminars and training, along with keeping up to date with HR Recruiting techniques and best practices
- HR Employee Relations including disciplinary action and rewards
- Purchasing Management including weekly purchasing inventory and analysis
- Export Management including order processing, NAFTA administration and customs compliance
- Customer service including taking orders and helping customers find the right product for their application, along with routine International sales follow up calls
- Administration duties including answering phones, typing letters and memos, creating spreadsheets
- Microsoft Suite expert, internal Office OP system, UNZ compliance forms, and trade publications
- Assist the Sales Director with product pricing, assist the President as needed for year end projects
- Current project for 2012 first quarter as Hiring Manager is recruiting and placing 3 Engineers- 2 Engineers on staff for a succession plan, one added for company growth.
- Took the Exporting Department from a non-compliant sub department to a fully integrated customs compliant corporation, recognized by the Wisconsin Chamber of Commerce for excellent compliance traits, including the expansion of markets in South America and Europe.
- Currently working on compliance with ISO 9001 Certification, completed date expected Dec. 2012
Education
UNIVERSITY OF WISCONSIN STOUTMenomonie, WI
Bachelor of Science Degree from Operations Management
12.2005
University Overview
FOX VALLEY TECHNICAL COLLEGEOshkosh, WI
Associate Degree in Applied Science from Marketing
12.2001
University Overview
Skills
- Networking
- Digital marketing
- Content creation
- Advertising campaigns
- Branding
- Business administration
- Strategic marketing
- Customer relationship management (CRM)
- Competitor analysis
- Market research analysis
- Business objective analysis
- Cross-departmental alignment
Timeline
Marketing Director and Owner
Help Your Small Biz, LLC
07.2020 - Current
Owner and Artist
Island Hue, LLC
10.2016 - 01.2019
Travel Agent
Ambassador Travel, Ltd.
08.2012 - 09.2015
Office and Export Coordinator
TRIANGLE MANUFACTURING COMPANY
06.2009 - 09.2012
UNIVERSITY OF WISCONSIN STOUT
Bachelor of Science Degree from Operations Management
FOX VALLEY TECHNICAL COLLEGE
Associate Degree in Applied Science from Marketing