Sarah King
Mt. Pleasant,SC
Summary
Accomplished Director of Public Relations at the Medical University of South Carolina, adept in reputation management and interpersonal communication. Spearheaded successful PR campaigns, enhancing brand awareness significantly. Excelled in media relations and team collaboration, fostering robust industry partnerships and implementing innovative social media strategies. Proven track record in crisis communications and thought leadership, driving measurable results and strengthening corporate image.
Was one of twelve leaders sitting on the President’s Council for twenty years. Decision makers for the University, the hospital, and the Research component. Also taught medical students Ethics and Early Diagnostics. Was a member of the Board of Nursing and the Board of Health Sciences. Lead the teams to accomplish major goals that affected the entire state.
Was one of the three women who started Darkness to Light and the Center for women.
Overview
24
24
years of professional experience
Work History
Director of Public Relations
Medical University Of South Carolina
11.1995 - 06.2019
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Prepared weekly marketing statistics and flow charts to track daily actions using Software.
- Wrote engaging and successful press releases to control information and public opinion.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Led crisis communications and media relations activities in response to challenging situations.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Fostered positive relationships with key business journalists in national and trade publications.
- Taught in-house employees strategies for successful internal and external communications.
- Drafted speeches for company executives and advised on media talking points.
- Conducted media training for company executives and business leaders.
- Maintained proactive media relations program by distributing news releases for placement.
- Executed social media plans to create cohesive online presence.
- Created and implemented systems and processes for monitoring media coverage.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Cultivated strong corporate image and identity with clear branding.
- Authored fresh and engaging press releases and prepared complete press kits.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Managed editorial calendars and rescheduled PR events and meetings.
Education
Doctorate - Health Administration And Policy
Associate Of Public Service - Legal Studies
Clothing And Textiles - Fashion Design
Bachelor Of Science - Psychology And Philosophy
06.1992
Skills
- Reputation Management
- Internal Communications
- Media Relations
- Corporate Communications
- Marketing Communications
- Social Media Strategy
- Podcast Production
- Crisis Communications
- Speech Writing
- Press Release Writing
- Social media coordination
- Communication Planning
- Excellent Communication
- Interpersonal Skills
- Event Publicity
- Public relations
- Teamwork and Collaboration
- Professionalism
- Decision-Making
- Adaptability and Flexibility
- Spokesperson experience
- Thought leadership
- Problem-solving abilities
- Goal Setting
- Attention to Detail
- Analytical Skills
- Accreditation in Public Relations
- Team building
- Analytical Thinking
- Professional Demeanor
- Multitasking
- Interpersonal Communication
- Event Planning
Timeline
Director of Public Relations - Medical University Of South Carolina
11.1995 - 06.2019
Medical University of South Carolina - Doctorate, Health Administration And Policy
Trident Technical College - Associate Of Public Service, Legal Studies
University of Georgia - Clothing And Textiles, Fashion Design
College of Charleston - Bachelor Of Science, Psychology And Philosophy
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