Sarah K. King
Richmond,TX
Summary
Highly motivated State Sales Director with relevant experience in developing and implementing effective sales strategies. Strengths include leadership, client relations, and team building skills as well as proficiency in driving growth through strategic sales planning. Proven track record of successfully leading large-scale initiatives and achieving revenue goals while maintaining high levels of customer satisfaction.
Overview
8
8
years of professional experience
Work History
State Sales Director
True Bloom Wellness/ Zooted Labs
04.2025 - Current
- Established True Bloom presence across Texas, achieving notable success in Houston and surrounding South Texas markets.
- Informed business partners on product details, ensuring clear and consistent communication.
- Executed in-store demos, training sessions, and cannabis education programs for retirement communities, country clubs, and private homes across South Texas.
- Partnered with company teams on new product launches and supported marketing with territory insights.
Senior Territory Sales Manager
Natura Life Sciences
03.2023 - 12.2024
- Developed new book of business by securing 21 accounts in 2 weeks outside existing client base
- Secured multiple brands across businesses, enhancing the product portfolio offered
- Built the current client base in my territory and added new brands into 75% of the businesses
- Conducted education and training sessions for educators, employees, and customers, fostering product knowledge and engagement
- Set up events to showcase products for decision makers and employees with private party product intro to businesses
Sales Manager
Wonderbrett
03.2021 - 01.2023
- Sold 1.5 million dollars my first year for Wonderbrett and kept a track record of maintaining and growing accounts
- Achieved top sales performance consistently each month YTD 2023 among approximately 10 representatives
- Managed accounts across So-Cal territory by building relationships and ensuring client satisfaction.
- Oversaw chain accounts in SoCal region, enhancing collaborations with key partners
- Built, staffed, and managed the Brand Ambassador team leading weekly phone call meetings and setting up PADs and events
- Created partnerships with shops and employees through ongoing communication, monthly training, and margin-aware staff samplings to maintain high sales knowledge
- Created a targeting schedule to ensure optimal reach in frequency in top tier shops
Territory Sales Executive
Papa & Barkley
06.2018 - 09.2020
- Built a new territory in previously designated white space to $100K+ per month with a 98% success rate
- Promoted to represent entire SoCal territory due to success in new territory development
- Delivered formal and informal training sessions to budtenders, customers, and owners, enhancing understanding of product benefits
- Established and nurtured strong, trusting relationships with business shops and community members in territory
Education
Bachelor's Degrees - Communication Studies, Psychology, Political Science, English Literature
Texas State University
San Marcos, Texas08-2015
Skills
- Territory management
- Chain account management
- Brand activation
- Sales forecasting
- Account development
- Client relationship management
- Product training
- Market expansion
HONORS
Dean's List: Fall 2014, Spring 2015, 2016
ACTIVITIES/ACCOMPLISHMENTS
- Oyster Creek Assisted Living and Memory Care, Volunteer, 2012, 2015
- Texas River Alliance, Non-Profit organization focused on river clean-ups on Texas rivers and promoting awareness on pollution issues, Founder
- Senior Cannabis Education Bus Tours, Help create and implement, Southern California, 2019, 2021
Accomplishments
- Top Saleperson of the year 2 years in a row Papa & Barkley
- Sales Award of the year from Wonderbrett
- Top Sales in Southwest region Mary's Medicinals
- Best Female Sales Representative San Diego Farmer's Cup
Timeline
State Sales Director
True Bloom Wellness/ Zooted Labs
04.2025 - Current
Senior Territory Sales Manager
Natura Life Sciences
03.2023 - 12.2024
Sales Manager
Wonderbrett
03.2021 - 01.2023
Territory Sales Executive
Papa & Barkley
06.2018 - 09.2020
Bachelor's Degrees - Communication Studies, Psychology, Political Science, English Literature
Texas State University