Sarah Lasater
Victoria,TX
Summary
Dynamic marketing professional certified in Artificial Intelligence for business applications with a proven track record in digital outreach strategies and client relationship-building. Spearheaded innovative marketing campaigns, significantly enhancing engagement and sponsorship acquisition. Knowledgeable in Python and experienced in strategic planning, I excel in leveraging data and interpersonal skills to drive business growth and visibility.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Business Development Manager
Victoria Regional Museum Association / The Nave Museum
02.2023 - 10.2024
- Directed social media initiatives, website management, and digital newsletters to elevate museum outreach, achieving growth in engagement
- Organized ticketing and online auctions for fundraising events, strengthening event planning and revenue generation skills
- Secured sponsorships for exhibits through program development, persuasive relationship-building and effective negotiation techniques
- Created press releases, digital marketing content, and print materials for exhibit promotion, enhancing museum visibility across media channels
Marketing & Student Recruitment Manager
University of Houston - Victoria
02.2024 - 03.2024
- Led digital marketing and email campaigns to drive recruitment for Graduate programs, showcasing a creative approach in outreach strategy development
- Designed and implemented print marketing collateral for the teacher certification program, enhancing brand visibility and engagement
- Managed SLATE CRM database to maintain communications with prospective students, ensuring prompt follow-up and personalized responses
- Represented the university at recruitment events, applying strong interpersonal and presentation skills to engage prospective students
Digital Marketing Specialist
Logical Position
09.2022 - 11.2022
- Conducted consultative sales of digital marketing services, including PPC Google Ads and SEO, demonstrative proficiency in client communications and sales strategy
- Managed diverse digital marketing campaigns, encompassing email marketing, paid social media, and Amazon Advertising, showcasing versatility in digital marketing platforms
Marketing Representative
Mid America Management
04.2012 - 03.2013
- Boosted spinal surgery patient referrals to orthopedic surgeon Dr
- Scott Spann by fostering relationships with local medical practitioners
- Developed and sustained a reciprocal referral network between referring practices and Mid America Management to streamline patient referrals
- Designed, assembled, and distributed targeted marketing materials to potential referral sources to drive engagement
- Identified new referral opportunities, organized and attended relationship-building events, including meet-and-greets and professional mixers
- Delivered referral tools and maintained ongoing connections with referral sources to ensure a consistent and reliable referral pipeline
Education
Post-Graduate Certification - AI & Machine Learning
McCombs School of Business, University of Texas
Austin12-2024
Bachelor of Arts - International Studies, Spanish
Texas State University
San Marcos12-2010
Skills
- Python
- Exploratory data visualization
- Machine learning (Supervised/Unsupervised)
- Natural Language Processing
- Neural networks (LSTM, RNN, ANN, CNN)
- Recommendation systems
- Model deployment
- Digital outreach strategies
- CRM database management
- Print marketing design
- Client relationship-building
- Strategic planning
- Event coordination
- Social media management
- Consultative sales
- Sales presentations
- Microsoft Office Suite
- Google Suite
- Salesforce
- Canva
- MailChimp
- Umbraco
- Facebook/ Instagram/ TikTok
Certification
University of Texas- McCombs School of Business
Post Graduate Certification in Artificial Intelligence and Machine Learning: Business Applications
Projects
- Credit Card Churn Prediction, Advanced Machine Learning Project: Developed a classification model to support a financial institution’s retention strategies through predictive analytics.
- Personal Loan Campaign, Machine Learning Project: Built a predictive model that captures patterns and customer characteristics to help a bank effectively identify and target potential loan buyers.
- FoodHub Data Analysis, Python Foundations Project: Conducted exploratory analysis to provide actionable insights for a food aggregator.
- Bank Churn Prediction, Neural Networks Project: Built a neural network-based classifier to predict customer churn.
- Plant Seedling Classification, Computer Vision Project: Built a Convolutional Neural Network model that classifies plant seedlings into their respective 12 categories.
Languages
English
Native/ Bilingual
Spanish
Professional
Italian
Limited
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkInternshipGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceFlexible work hoursWork from home optionHealthcare benefits401k matchStock Options / Equity / Profit SharingCompany CultureSoftware
Python
Timeline
Marketing & Student Recruitment Manager
University of Houston - Victoria
02.2024 - 03.2024
Business Development Manager
Victoria Regional Museum Association / The Nave Museum
02.2023 - 10.2024
Digital Marketing Specialist
Logical Position
09.2022 - 11.2022
Marketing Representative
Mid America Management
04.2012 - 03.2013
Post-Graduate Certification - AI & Machine Learning
McCombs School of Business, University of Texas
Bachelor of Arts - International Studies, Spanish
Texas State University
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