Sarah ldieu
Brockton
Summary
Data-driven and creatively led marketing and communications professional with 6+ years of experience across digital strategy, content production, event marketing, and community engagement. Known for turning ideas and trends into impactful campaigns, I bring a unique blend of storytelling, analytics, and real-time execution. Proven ability to build brand partnerships, grow engaged audiences, and deliver performance-driven results across both digital platforms and live experiences.
Overview
10
10
years of professional experience
2021
2021
years of post-secondary education
Work History
Social Media Manager
JM Pet Resort & Veterinary Clinic
Brockton
11.2023 - Current
- Manage organic and paid social strategy across Instagram, Facebook, LinkedIn, and TikTok for a multi-service pet care brand.
- Increased engagement by 45% through data-informed content planning and platform-specific campaigns.
- Lead content calendar development, ensuring brand consistency and timely activations.
- Capture real-time content at community events and service touchpoints to showcase brand experience.
- Execute targeted paid ad campaigns with a 28% conversion rate, optimizing creative and audience segmentation.
- Provide monthly reporting on KPIs such as reach, engagement, sentiment, and follower growth.
- Partner with internal marketing, creative, and service teams to ensure social aligns with business goals and messaging.
Outreach Coordinator & Digital Marketing
Brockton Community Access
Brockton
12.2021 - 12.2023
- Owned digital content planning and publishing across Facebook, Twitter, Instagram, and YouTube.
- Produced weekly social and web content spotlighting civic engagement, local culture, and community news.
- Drove a 60% increase in audience engagement through interactive, real-time coverage of live events (elections, forums, fundraisers).
- Built digital storytelling collaborations with over 15 nonprofits and municipal orgs.
- Designed and led youth media training programs, nurturing the next generation of content creators.
- Created automated email campaigns and digital flyers that boosted event attendance by 40%.
- Acted as community liaison, developing media pieces that drove both awareness and action.
Production & Administrative Assistant
WGBH
Boston
01.2019 - 12.2021
- Coordinated logistics, scripts, and technical support for public broadcast shows and digital content projects.
- Delivered transcription, metadata entry, and content archiving to streamline production workflows.
- Collaborated with creative and editorial teams to maintain production timelines and standards.
- Supported social content production and advised on editing for web optimization.
- Assisted in launching new video series by managing calendar, contributor outreach, and delivery.
MultiMedia Journalist
USA TODAY
Brockton
05.2019 - 01.2021
- Researched, produced, and published multimedia features elevating community voices in underserved regions.
- Supported social media account management, creating graphics, headlines, and video teasers that boosted post reach by 25%.
- Interviewed sources, edited stories under deadline, and created on-brand content optimized for mobile and web.
- Partnered with video and photo teams to build packages for national digital distribution.
- Monitored news cycles and audience behavior to develop timely and relevant content strategies.
Marketing and Admin Support
Beasley Media Group (Hot 96.9)
Boston
12.2016 - 10.2019
- Worked with the promotions and sales teams to create and execute station campaigns and social contests.
- Managed live broadcast logistics for station events, engaging listeners in real-time.
- Helped drive digital growth by supporting the creation of social posts, graphics, and recap reports.
- Represented the station during street team events, fostering face-to-face audience connection.
- Supported promotional plans that contributed to a 20% increase in weekly digital interaction.
- Collaborated on cross-departmental initiatives to streamline campaign operations, enhancing the synchronization between marketing and sales efforts.
Brand Ambassador
Lynn Experience
Boston
05.2016 - 10.2019
- Represented brands at festivals, product launches, and pop-ups, offering samples and educating customers.
- Delivered detailed reports on brand perception, inventory, and consumer feedback.
- Coordinated with marketing and event teams to align in-field messaging with broader campaign goals.
- Engaged with 1000+ consumers annually, helping to grow awareness and consideration through authentic interactions.
Education
Bachelor of Arts -
University of Massachusetts Boston
Boston, MA 09.2017 - 01.2021
Communications -
University of Massachusetts Dartmouth
Dartmouth, MASkills
- Adaptability
- Digital Marketing & Campaign Strategy (Paid Organic)
- Event Marketing & Brand Activations
- Content Creation & Storytelling (Video, Social, Copy)
- Community Engagement & Partnerships
- Analytics & Reporting (Google Analytics, Meta Business Suite)
- Project Management & Cross-Functional Collaboration
- Tools: Canva, Adobe Premiere, Hootsuite, Sprinklr
Community Involvement & Leadership
- Executive Board Secretary, Greater Brockton Young Professionals — Support board operations and coordinate organizational communications.
- Volunteer, Father Bill’s & MainSpring — Prepare and serve meals to individuals experiencing homelessness.
- Student Mentor, Brockton High School — Attend regular events to guide and support students academically and personally.
- Volunteer, Charity Guild — Deliver meals and assist with community service initiatives.
Timeline
Social Media Manager
JM Pet Resort & Veterinary Clinic
11.2023 - Current
Outreach Coordinator & Digital Marketing
Brockton Community Access
12.2021 - 12.2023
MultiMedia Journalist
USA TODAY
05.2019 - 01.2021
Production & Administrative Assistant
WGBH
01.2019 - 12.2021
Bachelor of Arts -
University of Massachusetts Boston
09.2017 - 01.2021
Marketing and Admin Support
Beasley Media Group (Hot 96.9)
12.2016 - 10.2019
Brand Ambassador
Lynn Experience
05.2016 - 10.2019
Communications -
University of Massachusetts Dartmouth