Sales Force, Envision, Opera
Sarah Lechevalier
Regional Director of Sales
New York City,US
Summary
Regional Director of Sales with over 16 years of extensive expertise in strategy implementation and luxury sales within the Hospitality sector, particularly focusing on Financial and Insurance, Entertainment & multiple markets. Demonstrates a visionary approach in driving substantial revenue growth and fostering strategic partnerships across international markets, utilizing skills in supplier relationship management and brand marketing. Multilingual capabilities enhance global engagement, ensuring resorts remain the preferred choice for discerning travelers and corporate partners.
Overview
19
19
years of professional experience
Work History
Regional Director of Group Sales
AMResorts newly Hyatt Inclusive Collection
12.2017 - 12.2024
- Drove multimillion-dollar revenue for 75 International resorts from corporate groups and incentives in NE, Mid-Atlantic & Canada global markets (25 millions Usd in 2024)
- Pioneered innovative sales approaches for luxury resorts in Mexico, Caribbean, and Latin America, adapting strategies to unique market demands.
- Streamlined operations for improved efficiency by evaluating existing groups processes and introducing innovative solutions.
- Expertise in forging strategic alliances to expand market reach and drive brand visibility
- Adept at leading high-performing sales teams, fostering a culture of collaboration, innovation, and excellence
- Fostered industry connections as active member of MPI, SITE & FICP, enhancing network and staying abreast of hospitality trends
Regional Director of Sales, Financial & Insurance
Kempinski Hotels
10.2013 - 12.2017
- Achieved annual financial target for the 74 Kempinski hotels
- Trained and guided team members to maintain high productivity and performance metrics.
- Agreed on annual financial targets & budget with all on-property Directors of Sales & Marketing (DoSM's)
- Worked in collaboration with Corporate Sales & Revenue leaders to develop account management strategy for the group segment (Corporate, Leisure & Tour & Travel)) and to identify new potential accounts to position their hotel as the first choice in their destination/city.
- Monitored and evaluated the key accounts performance on a monthly basis and report back to the VP Sales.
- Seeked inclusion in new global corporate group RFP's through analysis of Hotelligence reports & other intelligence
- Provided any additional support for need hotels
- Organized and represented company at National & global events within theUS & Canadian market (IMEX, EIBTM,AIBTM, Incentive Works, FICP…)
- Managed relationships with US & Canadian media trade, convention bureau, airlines and destination management companies.
- Planned incentive schemes & reward trips to recognize Kempinski top producing accounts, across the group segment.
- Attended customers events and educational trips with clients to our hotels.
Director of Global Sales, C&I North America
Rocco Forte Hotels
05.2009 - 10.2013
- Orchestrated high-impact sales campaigns across North America, resulting in substantial bookings increase for the diverse RF luxury properties
- Fostered strong partnerships with key stakeholders across 13 hotels, ensuring seamless execution of global sales strategies and exceptional client experiences
- Anticipated market trends and client needs, developing forward-thinking sales strategies that positioned Rocco Forte Hotels for continued growth and success
- Spearheaded North American sales campaigns, driving substantial bookings growth for luxury properties and fostering key partnerships across 13 hotels
- Anticipated market trends, developing forward-thinking strategies that positioned Rocco Forte Hotels for continued success in the luxury hospitality sector
- Pioneered creative sales approaches, adapting to evolving client needs and market dynamics to maintain Rocco Forte Hotels' competitive edge in North America
Director of Groups & Leisure Sales
The Leading Hotels of the World
03.2008 - 05.2009
- Responsible for the group sales effort in North America; including soliciting existing customers to grow market share and developing customers to generate new business
- Managed the productivity of the group sales manager and account executives to ensure sales targets are achieved on an annual basis.
- Created and executed PR & customer events focused on the Leisure & Meeting markets to provide an opportunity for member hotels to meet and interact with the market segment and conducted joint sales calls with member hotels to appropriate customers.
- Provided mentoring, training and coaching to the group sales team to help attain maximum productivity.
- Represented LHW brand at dom4stic & international major travel industry tradeshows and events to elevate brand profile.
Director of Leisure Sales, Deluxe Accounts
Sofitel Luxury Hotels
03.2006 - 03.2009
- Responsible for developing and implementing innovative sales strategies that align with Sofitel's reputation for excellence and luxury.
- Contributed to enhancing the guest experience and maximizing revenue through leisure sales channels
- Led a team of sales professionals, providing guidance and support to ensure that all three Sales Managers met their sales targets and deliver exceptional service to our guests.
- Collaborated closely with the marketing team to create compelling promotional materials and campaigns that highlight the unique features of our hotels and unique value propositions.
- Built and maintained relationships with travel agents, tour operators, and other key partners essential in driving leisure sales and expanding market reach.
- Analyzed market trends and competitor activities to identify opportunities for growth and improvement to help shape the brand approach in the luxury travel market.
- Maintained a deep understanding of the luxury hospitality industry, a passion for delivering exceptional guest experiences and always exceeded guests expectations.
Education
Marketing/Marketing Management
University of Pennsylvania
03.2005
Bachelor of Business Administration - Marketing & Business Management
Rennes School of Business ESC
France03.2002
Skills
- Partnerships & Event Management
- Hotel Contract Negotiation
- Strategic Planning & Implementation
- Teamwork and collaboration
- Client account management
- Supplier Relationship Management
- Brand Marketing
- Marketing Strategy
- Revenue generation (Group,Leisure) for luxury hotels & resorts
- Staff management, training & development
- Budget analysis and savings
Hobbies and Interests
- Pilates
- Kickboxing
- Photography
Affiliations
- SITE Canada, MPI, FICP
Certification
CIS, CMM
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureCareer advancementHealthcare benefitsPaid time offWork from home optionStock Options / Equity / Profit SharingSoftware
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Professional Working
Timeline
Regional Director of Group Sales
AMResorts newly Hyatt Inclusive Collection
12.2017 - 12.2024
Regional Director of Sales, Financial & Insurance
Kempinski Hotels
10.2013 - 12.2017
Director of Global Sales, C&I North America
Rocco Forte Hotels
05.2009 - 10.2013
Director of Groups & Leisure Sales
The Leading Hotels of the World
03.2008 - 05.2009
Director of Leisure Sales, Deluxe Accounts
Sofitel Luxury Hotels
03.2006 - 03.2009
Marketing/Marketing Management
University of Pennsylvania
Bachelor of Business Administration - Marketing & Business Management
Rennes School of Business ESC
Interests
Photography, Pilates, Kickboxing, anything food & wine related
Quote
Nothing is impossible. The word itself says it, I'm possible
Scott F Fitzgerald
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