Summary
Overview
Work History
Education
Skills
Key Qualifications
Timeline
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Sarah LeVota

Prairie Village,KS

Summary

Results-oriented account management professional with over 10 years of experience in client relationship management, digital marketing, and strategic campaign execution within the media and advertising industry. Fluent in English and Spanish. Excels at fostering long-term client partnerships, developing tailored digital advertising strategies, and leveraging data-driven insights to optimize campaign performance. Proficient in CRM tools like Salesforce and analytics platforms. Proven track record of exceeding KPIs, driving revenue growth, and delivering exceptional client satisfaction. Seeking to apply expertise as a Regional Account Manager at McClatchy to support enterprise clients and contribute to innovative digital marketing solutions. Diligent Account Manager with extensive experience managing strategic accounts and fostering long-term client relationships. Successfully executing impactful initiatives that enhance client satisfaction and loyalty. Demonstrates expertise in negotiation and problem-solving to ensure client needs are met while driving revenue growth. Competent Director of Strategic Accounts with 13 years of sales and marketing leadership experience. Develops and implements marketing contracts that support strategic objectives. Demonstrates financial acumen and analytical skills to facilitate complex sales strategies and maintain executive relationships.

Overview

12
12
years of professional experience

Work History

Strategic Account Executive

KSHB-TV, E.W. Scripps
06.2024 - Current
  • Serve as the primary contact for key client accounts, fostering long-term partnerships by understanding client goals and delivering tailored digital and broadcast advertising strategies.
  • Develop and execute custom campaign proposals, integrating digital solutions (programmatic, social, video) and traditional media to meet client objectives and optimize ROI.
  • Analyze campaign performance using tools like Media Monitors, Ad Mall, and Wide Orbit Media Sales, providing clients with detailed reports and actionable insights.
  • Collaborate cross-functionally with creative and sales teams to ensure seamless campaign execution and timely delivery of assets and deliverables.
  • Drive account growth by identifying upselling opportunities, maintaining strong client relationships, and achieving high client satisfaction rates.

Strategic Account Executive

Spectrum Reach-Charter
02.2020 - 05.2024
  • Managed enterprise-level client accounts, achieving 128% and 126% of sales targets in 2020 and 2021, respectively, and sustaining strong performance (87% in 2022, 90% in 2023) despite market challenges.
  • Designed and implemented digital advertising strategies across social, search, and programmatic channels, earning the Reach Elite Award in 2021 for outstanding performance.
  • Utilized Salesforce, Kantar, and Pilot to track campaign metrics, prepare performance reports, and optimize strategies based on data-driven insights.
  • Led cross-functional teams in developing innovative marketing solutions, ensuring alignment with client goals and seamless campaign execution.
  • Strengthened client relationships through regular communication, strategic recommendations, and proactive account management, resulting in sustained account growth.

District Manager

ADP
06.2019 - 02.2020
  • Managed client relationships across Kansas City and Wichita territories, expanding the client base through strategic outreach and needs-based solution selling.
  • Collaborated with account managers to deliver human resource solutions, ensuring client satisfaction and timely project delivery.
  • Analyzed client data to identify opportunities for service expansion, contributing to territory revenue growth.

Senior Integrated Account Executive

KMCI-Independent, E.W. Scripps
08.2016 - 06.2019
  • Exceeded local and digital sales budgets by 105% in Q1 2017 through effective client management and strategic campaign planning.
  • Developed and executed integrated advertising campaigns, leveraging digital platforms and traditional media to meet client KPIs.
  • Trained account executives in agency negotiations and data-driven decision-making using Nielsen ratings and Matrix tools.

National Sales Manager

KNPN-FOX Affiliate
08.2015 - 06.2016
  • Achieved 115% of national and local sales budgets in Q1 2016 by delivering tailored advertising solutions and fostering client trust.
  • Utilized Rentrak ratings to analyze campaign performance and inform strategic recommendations, enhancing client outcomes.

Account Executive

KMBC-ABC Affiliate
07.2013 - 08.2015
  • Surpassed new business development goals by 130% in 2015 through proactive client outreach and customized advertising proposals.
  • Managed client campaigns, ensuring effective communication and delivery of performance reports to drive satisfaction and retention.

Education

Master’s Coursework - Spanish Literature

University of Missouri-Kansas City
Kansas City, MO

Bachelor of Arts - Spanish (Education Emphasis)

William Jewell College
Liberty, MO

Skills

  • Client engagement strategies
  • Advanced digital marketing skills
  • Analytical decision-making
  • Campaign strategy execution
  • Revenue Growth
  • Project Management
  • Communication & Presentation
  • Industry Knowledge
  • Advertising Platforms
  • Analytics & CRM Tools
  • Ratings & Research
  • Deal closing
  • Sales operations
  • Customer satisfaction
  • Sales presentations
  • Data-driven decision making

Key Qualifications

  • Client Relationship Management: Skilled in serving as the primary point of contact for enterprise clients, building strong partnerships, and ensuring alignment with business goals.
  • Digital Marketing Expertise: Extensive experience developing and executing strategies across programmatic, social, search, and content marketing channels.
  • Data-Driven Decision-Making: Proficient in analytics tools (e.g., Google Analytics, Salesforce, Kantar) to track campaign performance, uncover insights, and optimize ROI.
  • Strategic Campaign Execution: Adept at managing the full lifecycle of client campaigns, from onboarding to performance reporting, ensuring timely delivery and KPI achievement.
  • Revenue Growth: Proven ability to identify opportunities for account expansion, cross-selling, and upselling, achieving sales targets of 128% and 126% in 2020 and 2021.
  • Project Management: Strong organizational skills with experience managing multiple projects and collaborating cross-functionally using tools like Asana and Trello.
  • Communication & Presentation: Exceptional interpersonal and presentation skills, fluent in English and Spanish, with expertise in delivering performance reports and strategic recommendations.
  • Industry Knowledge: Deep understanding of digital advertising platforms (e.g., Google Ads, Facebook Business Manager) and media industry trends.

Timeline

Strategic Account Executive

KSHB-TV, E.W. Scripps
06.2024 - Current

Strategic Account Executive

Spectrum Reach-Charter
02.2020 - 05.2024

District Manager

ADP
06.2019 - 02.2020

Senior Integrated Account Executive

KMCI-Independent, E.W. Scripps
08.2016 - 06.2019

National Sales Manager

KNPN-FOX Affiliate
08.2015 - 06.2016

Account Executive

KMBC-ABC Affiliate
07.2013 - 08.2015

Bachelor of Arts - Spanish (Education Emphasis)

William Jewell College

Master’s Coursework - Spanish Literature

University of Missouri-Kansas City