Summary
Overview
Work History
Education
Skills
Occupational Skills
Timeline
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Sarah Lile

Summary

Resourceful strategic Account Manager with 4+ years of experience, excellent client oversight, issue resolution and relationship-building expertise. Looking to secure a dynamic position that will build upon my current eCommerce advertising background while maximizing repeat business opportunities and utilized proven prospecting techniques to expand client base. I am eager to contribute my proven marketing skills to deliver exceptional client service that aligns with the organization's core values and mission.

Overview

4
4
years of professional experience

Work History

360 Account Manager

Blue Wheel Media
07.2022 - Current
  • Developed customized account plans for clients to help them achieve their business goals.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
  • Created and presented marketing, quarterly business reviews and forecasting plans to clients.

Client Success Manager

Amify
01.2022 - 06.2022
  • Managed and optimized budgets for advertising campaigns on Amazon marketplace.
  • Developed relationships with client's key stakeholders and promoted retention/loyalty.
  • Managed long-term Amazon-centric business planning, while running day-to-day operational management.
  • Applied strategic thinking to identify opportunities for growth and optimization.
  • Educated brand contacts on new product/service offerings available to them through the Amazon marketplace.
  • Provided weekly reporting & insights to clients on Amazon performance.
  • Identified opportunities to expand clients' product lines on Amazon.
  • Worked collaboratively with cross-functional teams (creative, advertising, inventory planning, customer service, brand protection, and operations) to achieve client goals.
  • Lead onboarding process for new accounts.

Marketplace Account Specialist

Blue Wheel Media
11.2020 - 12.2021
  • Launched strategies for brands on marketplaces such as Amazon and Walmart.
  • Completed projects for clients, such as content and campaign creation through to completion.
  • Implemented advertising strategies for clients via Amazon and Walmart using SEO keyword research and analysis.
  • Reported, and analyzed sales and advertising data for clients as well as corresponded on a weekly basis to report on account level details
  • Utilized bulk operations to make multiple campaign changes simultaneously using Excel.
  • Enhanced client satisfaction by promptly resolving account issues and providing exceptional customer service.

Account Analyst

Retail Bloom
08.2019 - 11.2020
  • Optimized product listings on a variety of marketplaces such as Amazon and Walmart using SEO keyword research and analysis
  • Assisted in the launch of brands on a variety of marketplaces such as Amazon and Walmart
  • Created branded content Amazon A+ Pages, and Amazon Storefronts utilizing Adobe Photoshop to create creative assets.
  • Collected, reported, and analyzed sales and advertising data for clients on a weekly basis as well as corresponded with clients on a weekly basis.
  • Collaborated on future marketing plans for clients.

Education

Bachelor of Business Administration, Marketing (BBA) - Marketing

Grand Valley State University
Allendale, MI
12.2018

Skills

  • Managed over $7M in ad spend on a variety of marketplaces such as Amazon and Walmart in 2023
  • Outstanding communication skills and the ability to articulate action items and follow-ups to all pertinent parties
  • Skilled in various project management tools, including ActiveCollab, Asana, and Mondaycom
  • Proficient in sales and trend analysis for crafting effective advertising strategies
  • 4 years of client relationship management
  • Experienced Amazon advertiser with a varied portfolio of clients

Occupational Skills

  • Excels in Multitasking
  • Account Management
  • Project Management
  • Team Management
  • Employee Training
  • Remarkable Organizational & Time Management Skills
  • Elite Client Service & Communication
  • Digital Marketing (PPC) & Amazon Advertising

Timeline

360 Account Manager

Blue Wheel Media
07.2022 - Current

Client Success Manager

Amify
01.2022 - 06.2022

Marketplace Account Specialist

Blue Wheel Media
11.2020 - 12.2021

Account Analyst

Retail Bloom
08.2019 - 11.2020

Bachelor of Business Administration, Marketing (BBA) - Marketing

Grand Valley State University

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Sarah Lile