Sarah Lyder
Digital Marketing Manager
Charlotte,NC
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
3
3
years of post-secondary education
11
11
years of professional experience
Work History
DIGITAL MARKETING MANAGER
World Cup Karate
, NJ
10.2014 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
HEAD SUPERVISOR
Camp99
, NJ
06.2016 - 09.2018
- Responsible for the safety and wellness of the campers, while the project manager was not on site.
- Handled any issues that would occur between campers, counselors, or parents.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand.
- Prepared and managed work schedules, vacation and sick time accurately on weekly basis.
PERSONAL TRAINER
Club Fitness
, NJ
05.2012 - 10.2014
- Designed specific workout systems for individual clients based on performance ability.
- Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Screened clients and performed client assessments.
- Educated customers on preventative care, nutrition, fitness, stress management and ergonomics.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
Education
Certification - DIGITAL MARKETING
03.2021 - 04.2021
Associate of Science - MARKETING
09.2008 - 05.2010
Associate of Arts - COMMUNICATION
09.2017 - 04.2019
Skills
Digital marketing
Social media tools
CRM
Data analytics
Strategic Planning
Keyword optimization
SEO
Timeline
Google Garage - Certification, DIGITAL MARKETING
03.2021 - 04.2021
Mercer County Community College - Associate of Arts, COMMUNICATION
09.2017 - 04.2019
HEAD SUPERVISOR - Camp99
06.2016 - 09.2018
DIGITAL MARKETING MANAGER - World Cup Karate
10.2014 - Current
PERSONAL TRAINER - Club Fitness
05.2012 - 10.2014
Southern New Hampshire University - Associate of Science, MARKETING
09.2008 - 05.2010