Sarah Lyder
Charlotte,NC
Summary
Dynamic Digital Marketing Specialist with a proven track record at Kashmer Interactive, increasing organic search traffic by 10% in 6 months through expert SEO and web analytics. Proficient in strategic planning and relationship building, adept at leveraging SEMrush and fostering client relationships to drive market growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Home Design & Decor Magazine
Charlotte, NC
09.2022 - Current
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
- Identified opportunities for new partnerships or collaborations with other brands or organizations.
- Advised clients on how to use social media tools effectively in their business operations.
- Developed strategies to convert followers into leads or sales.
SEO Account Manager
Kashmer Interactive
Fort Mill, SC
06.2021 - Current
- Developed SEO strategies that boosted organic search traffic by 10% in 6 months.
- Conducted keyword research and analysis to identify valuable keywords for content optimization.
- Monitored website performance, including traffic, rankings, and conversions.
- Developed SEO strategies to improve organic search engine rankings.
- Analyzed competitor websites to evaluate their SEO efforts and tactics used.
- Created optimized titles and meta descriptions for webpages.
- Performed technical SEO audits of websites to ensure they are correctly indexed by search engines.
- Identified link building opportunities through backlink analysis.
- Implemented on-page optimizations such as URL structure, internal linking.
- Managed Google Ads campaigns in order to maximize ROI.
- Researched industry trends related to SEO and digital marketing initiatives.
- Prepared detailed reports with findings from analytics data and other sources of information.
- Collaborated with designers and developers to implement SEO best practices into website design projects.
- Provided recommendations for improving website content based on keyword research results.
- Assisted in developing a comprehensive content strategy that included long-term goals and short-term objectives.
- Optimized page load speed across all devices using tools like PageSpeed Insights or GTMetrix.
- Tracked progress of SEO initiatives using various analytics tools such as Google Analytics or Adobe Analytics.
- Maintained up-to-date knowledge of latest SEO trends, techniques, algorithms changes.
- Responded promptly to customer inquiries related to SEO services provided.
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
Marketing Manager
World Cup Karate
Linwood, NJ
10.2014 - 06.2021
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Generated ideas to increase sales through creative promotions.
- Maintained relationships with key customers through regular communication.
- Tracked, analyzed and reported on marketing program results.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
Education
Associate of Science - Marketing
Southern New Hampshire University
Hooksett, NH01-2019
Associate of Arts - Communications
Mercer County Community College
Trenton, NJ09-2010
Skills
- SEO Tools (eg, SEMrush, Moz)
- Web Analytics
- Strategize SEO plans
- Market Research and Analysis
- Google Business Suite
- Relationship Building
- Search Engine Optimization (SEO)
- Social Media Marketing
- Testing and Optimization
- Content Creation
- Strategic Planning
- Campaign Planning
- Graphic Design
- Competitor Analysis
- Campaign Development
- Campaign Management
- Keyword Research
- Multichannel marketing
- Google Analytics
- Data Analytics
Certification
- Google Analytics Certificate
- Google Ads Certificate
- SEO Certificate from HubSpot
Timeline
Social Media Specialist
Home Design & Decor Magazine
09.2022 - Current
SEO Account Manager
Kashmer Interactive
06.2021 - Current
Marketing Manager
World Cup Karate
10.2014 - 06.2021
Associate of Science - Marketing
Southern New Hampshire University
Associate of Arts - Communications
Mercer County Community College
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