Manage forecasting, accounting processes, carta, and pricing for an AI company automating the HR Space.
Co-founder and CEO
Vinat
05.2022 - Current
Launched an approachable wine brand targeting young professional women
Formulated go-live strategy, branding, social media content, financial reporting, and business plan
Cultivated partnerships with winemakers, importers, and logistics providers.
Finance Manager - Corporate Finance
Expedia Group
AUSTIN, UNITED STATES
11.2020 - 07.2021
Spearheaded $1,200M cost transformation project, including a close partnership with divisional CFOs on organizational restructuring & marketing and IT expenses
Modeled and was the primary finance contact for 5,600 role eliminations across 55 countries; responsibilities included supporting European works council negotiations, identifying roles to eliminate, and advising executive leadership
Developed financial slides and prepared executive leadership team for board of directors' meetings
Designed financial model for $50M+ in digital service revenue tax in Europe to identify impact, risk, and drive pricing strategy in impacted markets.
Finance Manager - Marketing
Expedia Group
CHICAGO, UNITED STATES OF AMERICA
04.2019 - 11.2020
Streamlined structure of Expedia's financial reporting system by aligning taxonomy across 10+ brands to eliminate manual reporting saving 40+ hours per month
Built predictive cancellation model to forecast customer COVID-19 reservation cancel behavior to identify pockets of travel demand resulting in a 20% improvement in sales decline
Constructed capital allocation model with Analytics improving profit margins 2% by reallocating marketing spend to optimize gross profit and transactions
Automated standard financial reporting (P&Ls, daily/weekly financial metrics) using Tableau saving 20 hours per month
Mentored three financial analysts and coached each through promotions.
Senior Finance Analyst - Marketing
Expedia Group
CHICAGO, UNITED STATES OF AMERICA
10.2017 - 04.2019
Launched a new forecast process for Expedia's subsidiaries reducing forecast time by 70%
Led cross-functional projects to automate financial forecast reporting in Tableau, resulting in more transparent reporting and saving 15+ hours quarterly
Oversaw $500M marketing budget for subsidiary brands across Oceania, Europe, and North America.
Pricing Strategy Analyst
W.W. Grainger, Inc
10.2016 - 10.2017
Managed national rollout & maintenance of an $800M pricing program targeted at mid-sized and large-sized customers
Partnered with sales leaders to design pricing training, seller playbooks, and communication plan for over 2,000 sales staff.
Finance Analyst - Enterprise Systems
W.W. Grainger, Inc
02.2015 - 10.2016
Led design & implementation of Service Now's IT Financial Management Module to track IT expenses and usage by business function
Oversaw $200M Enterprise Systems budget and supported large scale IT capital projects.
Finance & HR Director (Fractional to Full Time) at Airflo Fishing Products LimitedFinance & HR Director (Fractional to Full Time) at Airflo Fishing Products Limited
Associate Director, Business Intelligence Strategy at World Education ServicesAssociate Director, Business Intelligence Strategy at World Education Services