Sarah MALINSKI
Minneapolis,MN
Summary
Dynamic leader with a proven track record at Unilever, driving eCommerce strategies that achieved significant revenue growth. Expert in digital commerce and cross-functional team leadership, I successfully enhanced ROAS and reduced inefficiencies. Recognized for industry excellence, I excel in strategic planning and stakeholder influence, delivering impactful results in competitive markets.
Overview
22
22
years of professional experience
Work History
Chief Digital Commerce Officer, US CBD
Unilever
Minneapolis, Minnesota
06.2022 - 12.2024
- Directed eCommerce strategy for beauty across Walgreens, CVS, Ulta, and Sally Beauty, achieving +12.5% YoY growth.
- Managed 19 direct reports and 30 cross-functional partners to execute end-to-end commerce plans.
- Piloted AI-led promo tools, reducing trade spend inefficiencies by 18% while improving ROAS.
Director, Customer Development – Pureplay
Unilever
Seattle, WA
03.2020 - 06.2022
- Drove $40M+ annual revenue through Amazon and retailer.coms, with +14% segment growth.
- Enhanced ROAS by 2.3x via retail media improvements; integrated DTC learnings into digital retail execution.
Director, Customer Development – Health & Beauty Channel
Unilever
Englewood Cliffs, NJ
04.2017 - 03.2020
- Achieved $25.3M profit improvement in 2019 and exceeded NIP targets (FY19 NIP -3.0% vs. -3.1% goal).
- Delivered +28.4% NIP growth across Ulta, Sally, and indie beauty accounts.
- Honored as a Top Woman in Health, Beauty and Wellness by Drug Store News.
Senior Manager, eCommerce – New Revenue
Unilever
San Francisco, CA
06.2015 - 04.2017
- Built and launched Nexxus.com, growing NIP to $1.8M in year one.
- Developed and deployed Unilever’s first DTC tech stack including PIM2C; improved content accuracy by 35%.
- Secured strategic partnerships with 4 emerging e-retailers.
Customer Development Team Lead – Meijer
Unilever
Grand Rapids, MI
02.2013 - 06.2015
- Grew NIP: +5.1% (2014), +4.3% (2015), +2.6% (2013).
- Built Meijer segmentation model in collaboration with customer insights teams.
- Launched award-winning programs: Dove Self Esteem, Feeding America.
Customer Marketing Team Lead – Deodorants
Unilever
Englewood Cliffs, NJ
09.2011 - 02.2013
- Delivered $1.1B in NSV, +6% YoY; gained +93bps in $ share.
- Developed top 10 retailer-specific plans, exceeding topline and value share targets.
Region Sales Manager
Unilever
Kansas City, MO
10.2007 - 05.2010
- Managed $107M in revenue across AWG and indirect regional groups.
Trade Marketing Analyst
Unilever
Chicago, IL
04.2006 - 10.2007
Early Career
SUPERVALU, INC.
Minneapolis, MN
01.2003 - 01.2006
- Grocery Category Analyst
- Pricing Notifications Rules Analyst
- Merchandising Coordinator
Education
Certificate - Food Industry Management
University of Southern California
05.2010
MBA -
Rockhurst University
12.2009
Bachelor of Science - Biology
Marquette University
05.2003
Skills
- Strategic Planning & Operational Execution
- eCommerce strategy
- Key account management
- Digital Commerce & Pureplay Acceleration
- End-to-End P&L Ownership ($100M Portfolios)
- Cross-Functional & Executive Team Leadership
- Customer Development & Joint Business Planning
- DTC Launches & Tech Stack Development
- Negotiation & Stakeholder Influence
- Talent Development & Succession Planning
- Industry Recognition in Health & Beauty Leadership
Timeline
Chief Digital Commerce Officer, US CBD
Unilever
06.2022 - 12.2024
Director, Customer Development – Pureplay
Unilever
03.2020 - 06.2022
Director, Customer Development – Health & Beauty Channel
Unilever
04.2017 - 03.2020
Senior Manager, eCommerce – New Revenue
Unilever
06.2015 - 04.2017
Customer Development Team Lead – Meijer
Unilever
02.2013 - 06.2015
Customer Marketing Team Lead – Deodorants
Unilever
09.2011 - 02.2013
Region Sales Manager
Unilever
10.2007 - 05.2010
Trade Marketing Analyst
Unilever
04.2006 - 10.2007
Early Career
SUPERVALU, INC.
01.2003 - 01.2006
Certificate - Food Industry Management
University of Southern California
MBA -
Rockhurst University
Bachelor of Science - Biology
Marquette University