SARAH MARTINEZ
Canon City,CO
Summary
Motivated professional with strong work ethic and effective collaboration skills. Experienced in project coordination, process improvement, and leadership roles. Skilled in strategic planning, organization, staff development, negotiation, and communication. Proven track record of prioritizing tasks, managing time efficiently, and fostering staff effectiveness. Adept at building rapport with team members and customers, making confident decisions with attention to detail. Quick learner aligned with company goals, proficient in software applications, dedicated to excellent customer service.
Overview
24
24
years of professional experience
Work History
Sales Manager
Royal Gorge Route Railroad
05.2022 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Negotiated contracts with vendors and suppliers, securing favorable terms for cost-effective procurement of resources needed for each project''s success.
- Experience with negotiated contracts involving local military bases, including proposals, cost structures, computer access protocols, departure scheduling, with terms and conditions.
- Ensured prompt resolution of any conflicts or obstacles encountered during the course of a project''s execution phase, helping maintain smooth workflow across departments involved in its completion process.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Assisted with onboarding newly hired staff members and coached on task prioritization.
- Played an active role in brainstorming sessions held for the purpose of generating innovative ideas/solutions which could potentially be incorporated into existing/new projects being undertaken by the company.
Area Director of Community Development
CenterCare Hospice
01.2014 - 01.2022
- Develop marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to all members of the marketing team both internal and external communication
- Manages daily operations, responsible for leading the marketing, clinical, and operations team to attain overall growth with extraordinary customer service
- Collaborates with the CEO to implement local community development plans
- Oversees a team to ensure the company's services are delivered timely, on budget and up to the client's standards along with new business growth opportunities
- Assisted with budget implementations, employee reviews, training, schedules and contract negotiation
- Maintained Google Analytics, Adwords and advertising campaigns
- Development of audience-focused collateral, including data sheets, website, and other marketing material
- Plan and execute digital marketing strategy with team members; SEO and paid media campaigns
Senior Account Executive
Gentiva Home Health
01.2010 - 01.2014
- Developed comprehensive marketing plan designed to meet budgetary volume projections
- Identified marketplace opportunities, prospects and engaged new clients, developed proposals, and managed the contract process
- Responsible for achieving sales/profitability objectives with new and current clients
- Developed organizational sales forecasting and positioning to establish new revenue growth
Marketing Director
CarematchAmerica
01.2009 - 01.2010
- Maintain key communication link to board members, senior staff, community leaders, sponsors, business partners, with virtual sales experience
- Conduct and organize Southern Colorado networking coalition for the Senior Industry
- Develop and implement marketing plans including; promotional calendars and programs, new product introductions and multi-marketing projects
Sales Account Executive
Daily Record Newspaper
01.2006 - 01.2009
- Direct new business acquisition against aggressive revenue quotas, ensuring client satisfaction
- Consistent track record of quantifiable/documented sales accomplishments in assigned territory
- Responsible for fully understanding advertisers goals to effectively help create an ad campaign
Bartender
Chili's Bar & Grill
01.2002 - 01.2006
- Up-sold high-profit items such as appetizers and mixed drinks to enhance sales numbers
- Monitored new hire progress behind the bar to help improve skills and profit growth
- Obtained good drink memorization while communicating efficiently and effectively with a diverse group of customers
- Time management with confident, strong knowledge of POS system and alcoholic beverage choices
Education
Bachelor of Science - Business Management (Marketing)
Colorado State University
Pueblo05-2004
Skills
- Market research
- Relationship building
- Product knowledge
- Sales and marketing
- B2B relationship management
- Teamwork and collaboration
- Project management
- Client relationship management
- Team coordination
- Business development and planning
- Verbal and written communication
- Training and development
- Customer service
- Organizational growth strategies
- Cross-functional collaboration
- Communications
- Operations
- Management
- Brand development initiatives
- Profitability
- Public relations
- Critical thinking
Timeline
Sales Manager
Royal Gorge Route Railroad
05.2022 - Current
Area Director of Community Development
CenterCare Hospice
01.2014 - 01.2022
Senior Account Executive
Gentiva Home Health
01.2010 - 01.2014
Marketing Director
CarematchAmerica
01.2009 - 01.2010
Sales Account Executive
Daily Record Newspaper
01.2006 - 01.2009
Bartender
Chili's Bar & Grill
01.2002 - 01.2006
Bachelor of Science - Business Management (Marketing)
Colorado State University
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