Sarah Martinico

• Work cross-functionally with Brand Partnerships, Advertising, Social Media, PR teams, Product, Engineering, Legal and A&R to execute offline and online campaigns for Music Division, Recording Artists, product releases, music releases and events.
• Design and oversee innovative marketing strategies within web3/web2, campaign plans and supervising the delivery of these plans from start to completion for artists such as Snoop Dogg, Death Row, Macy Gray, Anderson Paak, BRRAY, Rakim and more.
• Coordinate the various phases of a marketing campaign with the wider team and managing marketing budgets
• Building and maintaining relationships with internal and external stakeholders
• Working along side A-list artist teams, major events, production teams to increase and maintain outputs of brand awareness and sales
• Driving revenue by tracking data and stats across music platform and app
• Maintaining and pivoting new strategies within web3 and for the growth of music division

• Consultant for music publishers, labels, blockchain, recording artists, events and entertainment companies.
• Creative & Digital Marketing
• Business Development & Strategy
• Account & Client Management
• Brand Partnerships, Sponsorships & Sales
• Music Publishing, Distribution, Catalogue Management and Administration

Business includes: Sony Latin, BMG, Flo Lab, Gala Music, Kinective Music Group, Timbaland, Ceelo, BIG3, Avid, Sound Royalties, Symphonic Distribution, Native Instruments, etc.

• Find and secure catalogue partnerships with music publishers, labels, production houses, Grammy-winning clients, composers, film houses, enterprise accounts and more.
• Oversee partner music audio and ingestion process
• Plan and implement partnership and international marketing campaigns
• Maintain all partner accounts and support any issues
• Execute & maintain strategic partnerships to increase revenue
• Work alongside A&R, Sync & Marketing teams for additional marketing support
• Support Sales teams for sync negotiations, strategic partnerships and business development opportunities

Highlights

800,000+ music tracks onboarded within two years including legacy catalogues.

• Cultivated, managed and strategically leveraged relationships with all assigned music instrument digital partners to maximize revenue
• Managed over 250 pre-existing partners
• Identified opportunities for new and potential partners, producers, songwriters, labels and publishers
• Helped develop loops, one-shots and Maschine expansion packages with clients
• Assisted with marketing, social and merchandising campaigns
• Created and managed assets
• Performed market research and campaign analysis
• Assisted partners with delivery of assets and ingestion
• Provided support for issues on accounts, profiles or sound packages

• Created digital internal & external marketing campaigns and artwork to support BMG's international publishing repertoire.
• Oversaw legacy and front artists catalogues
• Created and managed strategic partnerships to promote BMG catalogue.
• Curated themed campaigns, playlists, artwork and reports to support all territories and marketing needs
• Supported A&R teams internationally, built strategic tools to market BMG repertoire among writers, producers, and international teams via sampling initiatives
• Supported the sync team with music searches, created sync edits, a capellas and instrumentals
• Identified and reported issues related to copyright information in 2.5 million song catalogue
• Inventoried physical assets from new catalogue acquisitions (Legacy catalogues, labels)
• Maintained song metadata, reported and created new ways to solve issues with our main user system, song ingestions