SARAH M. BENSON
Waxahachie / Dallas,TX
Summary
Senior marketing executive with over 16 years of experience in marketing leadership, seeking a new opportunity to drive organizational growth and brand excellence. A skilled marketer with a proven track record of developing and executing comprehensive marketing strategies aligned with business objectives. Expertise in brand management, graphic design, creative direction, video direction, digital marketing, and marketing analytics. Excel in driving customer acquisition, enhancing brand value, optimizing marketing ROI. Skilled in leveraging market research and consumer insights to inform strategies and foster innovation. An energetic and collaborative team leader with exceptional communication and presentation abilities.
Overview
16
16
years of professional experience
49
49
Major brands now crushing it
Work History
Chief Marketing Strategist, Creative Director
RESULTS BY DESIGN
01.2020 - Current
- Provide strategic marketing leadership and oversee all marketing activities for global and U.S.-based manufacturers and B2B companies.
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Leverage exceptional graphic design and creative direction skills to create visually compelling marketing materials and campaigns.
- Direct and oversee video production projects, ensuring high-quality and engaging visual content.
- Collaborate with clients to understand their business objectives and tailor marketing solutions to meet their specific needs.
- Lead team of independent marketing professionals and coordinate cross-functional efforts to ensure successful project execution.
- Utilize marketing analytics to measure campaign performance, track ROI, and optimize marketing strategies.
- Monitored industry trends to keep creative materials fresh and engaging.
- Design innovative creative strategies to raise brand awareness and engagement for organization.
- Develop strategic communication and marketing plans.
- Negotiate contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
Director of Marketing
WEIR’S FURNITURE
01.2019 - 01.2020
- Optimized ROI leveraging customer research insights and $1.46 MM annual marketing budget.
- Led team of five marketing professionals and contractors to execute annual marketing plan.
- Collaborated with Leadership Team and presented marketing strategies and results at board of director meetings.
Director of Marketing
HOLLMAN, INC
01.2017 - 01.2019
- Oversaw all marketing department activities with $330,000+ budget, focusing on brand management, digital marketing, and customer retention strategies.
- Provided creative direction to Brand Manager and Graphic Designer to ensure execution and of high impact marketing deliverables.
- Collaborated with cross-functional teams and external partners to implement innovative marketing solutions and increase sales.
Brand Designer & Marketing Strategist
RESULTS BY DESIGN
01.2010 - 01.2017
- Developed and implemented strategic marketing plans for clients, including global and U.S.-based manufacturers, B2B and B2C companies.
- Drove digital marketing strategies across multiple channels to optimize customer acquisition and brand awareness.
- Applied expert graphic design and creative direction skills to develop visually impactful marketing materials and campaigns.
- Directed and oversaw video production projects, ensuring high-quality and engaging visual content.
- Managed marketing teams and collaborated with freelance professionals to ensure project delivery on time and within budget.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Marketing Director
WILLIAMS FINANCIAL GROUP
01.2009 - 01.2010
- Oversaw marketing and design efforts for over 350 independent advisors, ensuring compliance with industry regulations.
- Developed the company's brand identity and executed annual marketing plans.
- Managed online marketing strategies and programs to drive advisor acquisition and retention.
Education
Bachelor of Science Degree - Marketing
SOUTHERN NEW HAMPSHIRE UNIVERSITY
Certified Internet Webmaster (CIW Associate) -
Prometric
Skills
- Strategic Marketing
- Brand Development & Management
- Team Leadership & Creative Direction
- Customer Acquisition and Retention
- Digital Marketing
- Graphic Design
- Marketing Analytics, Research and Insights
- Budget Management & Vendor Negotiations
- Communication & Presentation
- Adobe Creative Suite
- HTML, CSS, UI/UX, WordPress, Salesforce, SEO/SEM, MailChimp, Google Analytics
- Social Media: LinkedIn, Facebook, Instagram, Pinterest, Twitter, YouTube
- Microsoft Office
Certification
- Certified Associate Webmaster
Links
DESIGN PORTFOLIO www.sarahbenson.myportfolio.com
LINKEDIN PROFILE www.linkedin.com/in/sarah‑mathewson‑benson
Timeline
Chief Marketing Strategist, Creative Director
RESULTS BY DESIGN
01.2020 - Current
Director of Marketing
WEIR’S FURNITURE
01.2019 - 01.2020
Director of Marketing
HOLLMAN, INC
01.2017 - 01.2019
Brand Designer & Marketing Strategist
RESULTS BY DESIGN
01.2010 - 01.2017
Marketing Director
WILLIAMS FINANCIAL GROUP
01.2009 - 01.2010
Bachelor of Science Degree - Marketing
SOUTHERN NEW HAMPSHIRE UNIVERSITY
Certified Internet Webmaster (CIW Associate) -
Prometric
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