Sarah McEvoy
Marketing
Jersey City,NJ
Summary
Strategic, innovative and creative marketer with experience in creating solutions based treatments across the customer experience - driving acquisition, engagement and customer loyalty. Proven ability to analyze
results, build and deepen relationships with a strong desire to effectively lead during an ambiguous time, influence and collaborate with internal and external cross-functional teams.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Marketing Manager
CLEAR
New York City, New York
08.2021 - Current
Senior Marketing Analyst
American Express
New York City, New York
09.2019 - 08.2021
- Managed Delta channels (Email, Direct Mail and Member Get Member) across 4 co-brand
- products driving 85M+ accounts (+12% lift pre-pandemic)
- Implemented the targeting strategy to serve prospects with the most relevant offers to provide the best user experience (+10% take rate across prospects)
- Modified user journey for targeted placements to ensure a more seamless user experience
- Represented the business by owning and speaking to channel forecasting to guide leadership with real time funding decisions
- Lead the test and learn plans to optimize channel performance and distill learnings to the broader partnership team
- Managed the daily reporting for all channels to identify risk and opportunities to meet annual acquisition goals
- Successfully managed and developed cross-functional relationships across various internal and external stakeholders
- Owned the regulatory control campaign process to minimize operational risk
Marketing Analyst
American Express
New York City, New York
06.2017 - 09.2019
- Owned and managed 50+ marketing campaigns to drive merchant satisfaction and increase brand awareness across American Express marketing platforms which drove $6M+ in spend
- Partnered with Marketing Consultants across the broader industry to deliver an additional 100+ marketing campaigns and supported custom analytical studies to provide merchants with business insights
- Established strong relationships with merchants such as Delta Air Lines, Avis Budget Group, Universal Studios and SeaWorld by leading strategic planning conversations, providing forecasts, executing creative development and presenting post-campaign results, leading to deeper partnerships with the American Express brand and repeat campaigns
- Analyzed Card Member spend behavior and demographics to create custom segmentation in order to reach the most relevant Card Members and generate higher redemption rates
- Managed the team pipeline, invoice process and provided regular updates on airline/car rental industry learnings to prioritize initiatives and provide on time payment from merchants to American Express
Marketing Coordinator
Time Inc., Synapse Group, Inc.
Stamford , Connecticut
09.2015 - 06.2017
- Managed member acquisition efforts for membership businesses including Travel + Leisure Family Club, Travel + Leisure Elite Traveler, Food & Wine Connoisseur Club, Golf Magazine Players Club and SkyGuide Executive Privilege Club
- Developed strategy and execution for member communications among legacy clubs such as newsletters, benefit mailers and emails
- Fostered client relationships with partners including F.Y.E., Hertz, 1800Flowers, and Golden Edibles to procure new member benefits
- Managed 50+ Coffees of the World emails to Time Inc. brands such as People, Real Simple and Southern Living to optimize conversion performance in order to grow the business
Education
Bachelor of Arts - Psychology
Dickinson College
Carlisle, PA 08.2011 - 05.2015
Skills
Client communication
Campaign management
Brand development
Multi-channel marketing campaigns
Analytics and forecasting
Customer first mindset
Leadership and Community Service
- York Street Project Professional Council, Sept 2021-present
- Junior Board Member, Oct 2017-present
- Dickinson College Admission Volunteer, June 2015-present
Certification
World Coach Institute Candidate
Timeline
World Coach Institute Candidate
02-2022
Marketing Manager
CLEAR
08.2021 - Current
Senior Marketing Analyst
American Express
09.2019 - 08.2021
Marketing Analyst
American Express
06.2017 - 09.2019
Marketing Coordinator
Time Inc., Synapse Group, Inc.
09.2015 - 06.2017
Bachelor of Arts - Psychology
Dickinson College
08.2011 - 05.2015